Loyalty 3.0: How to Revolutionize Customer and Employee Enga, Paharia Rajat

Автор: Quinn Clark N
Название: Revolutionize Learning & Development
ISBN: 1118863615 ISBN-13(EAN): 9781118863619
Издательство: Wiley
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Цена: 40130.00 T
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Описание: Transform learning and development practices to make your programs relevant and meaningful Existing training and development practices need a major overhaul.

Автор: Eid
Название: Managing Customer Trust, Satisfaction, And Loyalty Through Information Com
ISBN: 1466636319 ISBN-13(EAN): 9781466636316
Издательство: Mare Nostrum (Eurospan)
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Цена: 180180.00 T
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Описание: Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. <br><br><em>Managing Customer Trust, Satisfaction, and Loyalty through Information Communication</em> highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organisational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

Автор: Fra?
Название: Achieving Brand Loyalty in China through After-Sales Services
ISBN: 3658143665 ISBN-13(EAN): 9783658143664
Издательство: Springer
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Цена: 69650.00 T
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Описание: This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally.