Автор: Aaker, David A Название: Strategic market management, 1 ed ISBN: 0470689757 ISBN-13(EAN): 9780470689752 Издательство: Wiley Рейтинг: Цена: 56970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Автор: Malcolm McDonald Название: Market Segmentation, ISBN: 0750659815 ISBN-13(EAN): 9780750659819 Издательство: Elsevier Science Рейтинг: Цена: 44350.00 T Наличие на складе: Поставка под заказ. Описание: Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentation, this book features diagrams and market maps. It is intended for students and executives.
Автор: Nirmalya Kumar Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation ISBN: 1591392101 ISBN-13(EAN): 9781591392101 Издательство: McGraw-Hill Рейтинг: Цена: 30890.00 T Наличие на складе: Невозможна поставка. Описание: CEOs are more than frustrated by marketing`s inability to deliver results. Has the profession lost its relevance? This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.
Автор: Smyth Название: Market Management and Project Business Development ISBN: 0415705088 ISBN-13(EAN): 9780415705080 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways.
By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project.
The book takes a step-by-step approach by dealing with each stage in a project's lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic.
This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Автор: Smith, Brian Raspin, Dr. Peter Название: Creating market insight ISBN: 0470986530 ISBN-13(EAN): 9780470986530 Издательство: Wiley Рейтинг: Цена: 33780.00 T Наличие на складе: Невозможна поставка. Описание: * Market Insight is, quite literally, the knowledge about the market that meets the criteria of an organizational strength. * The book leads the reader through existing methods of information gathering employed by firms so that they have a full understanding of what market insight is, why it matters and how to create it.
Автор: Piercy Название: Market-Led Strategic Change ISBN: 075065225X ISBN-13(EAN): 9780750652254 Издательство: Elsevier Science Цена: 26940.00 T Наличие на складе: Невозможна поставка. Описание: The author has updated this text to take into account the most recent developments in the field. He now ful evaluates the impact of new technology on contemporary sales and marketing thought, and employs a range of new case studies to give his analysis a consistently practical context. The text continues to confront critical issues in strategic marketing, such as: the organization of marketing; appreciating the nature of the marketplace; managing the process of marketing planning and budget ensuring commitment where it matters most.
Автор: Blakeman Rich Название: The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales ISBN: 0071845321 ISBN-13(EAN): 9780071845328 Издательство: McGraw-Hill Рейтинг: Цена: 41170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Shows how to merge two methodologies to ignite new growth; drive more sales, better sales, and faster sales; speak to your core customer using the MHI Global Sales System (trade mark); remove competition and confusion between routes to market; prepare for territory level execution and larger market coverage; improve company alignment; and more.
Автор: McQuarrie Edward F. Название: The Market Research Toolbox: A Concise Guide for Beginners ISBN: 1452291586 ISBN-13(EAN): 9781452291581 Издательство: Sage Publications Рейтинг: Цена: 120390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills.
Автор: Heilbrunn Название: Market Mediations ISBN: 1137509961 ISBN-13(EAN): 9781137509963 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
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