Creating market insight, Smith, Brian Raspin, Dr. Peter

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
Рейтинг:
Цена: 56970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Автор: Malcolm McDonald
Название: Market Segmentation,
ISBN: 0750659815 ISBN-13(EAN): 9780750659819
Издательство: Elsevier Science
Рейтинг:
Цена: 44350.00 T
Наличие на складе: Нет в наличии.
Описание: Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentation, this book features diagrams and market maps. It is intended for students and executives.

Автор: Sullivan Luke
Название: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
ISBN: 1119164001 ISBN-13(EAN): 9781119164005
Издательство: Wiley
Рейтинг:
Цена: 20050.00 T
Наличие на складе: Поставка под заказ.
Описание: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building