Автор: Mingfu Liu Название: China Dream: Great Power Thinking and Strategic Posture in the Post-American Era ISBN: 1627741402 ISBN-13(EAN): 9781627741408 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27990.00 T Наличие на складе: Поставка под заказ. Описание: China Dream: Great Power Thinking and Strategic Power Posture in the Post-American Era examines the inherent conflict in U.S. China relations and the coming "duel of the century" for economic, military, and cultural dominance in the world. Written by a veteran Chinese military specialist, and scholar, it defines a national "grand goal" to restore China to its historical glory, and take the Unites States` place as world leader. This is the definitive book for geopolitical understanding of what constitutes the "hawk" version of China`s national destiny debate and is critical for understanding China`s strategic goals in the 21st Century.
Автор: Brennen Bonnie Название: Qualitative Research Methods for Media Studies ISBN: 0415890225 ISBN-13(EAN): 9780415890229 Издательство: Taylor&Francis Рейтинг: Цена: 27150.00 T Наличие на складе: Есть Описание:
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Автор: Kerzner Название: Project Management: Case Studies, 4th Edition ISBN: 1118022289 ISBN-13(EAN): 9781118022283 Издательство: Wiley Рейтинг: Цена: 55440.00 T Наличие на складе: Поставка под заказ. Описание: Case studies have traditionally made up a significant portion of project management education and training. The Kerzner case studies book was planned to package a broad range of case studies in one book to be used in college or professional training courses (as an ancillary to either Kerzner's book or other project management texts). The book has grown to become a very successful product on its own. For this fourth edition Kerzner will add a number of new cases covering value measurement in project management - we will retain the well recevied "super case" which covers all aspects of project management and may be used as a capstone for a course.
Автор: Cravens David Название: Strategic Marketing, 10 ed. ISBN: 0071326235 ISBN-13(EAN): 9780071326230 Издательство: McGraw-Hill Рейтинг: Цена: 0.00 T Наличие на складе: Невозможна поставка. Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.
Автор: A. Arturo Leis, Michael P. Schenk Название: Atlas of Nerve Conduction Studies and Electromyography. 2 ed. ISBN: 0199754632 ISBN-13(EAN): 9780199754632 Издательство: Oxford Academ Рейтинг: Цена: 194040.00 T Наличие на складе: Поставка под заказ. Описание: Atlas of Nerve Conduction Studies and Electromyography is the perfect anatomical guide for neurologists, specialists in physical medicine and rehabilitation, and electrodiagnostic medicine consultants, while also providing support for individuals in residency training programs, critical care medicine, neurological surgery, and family practice.
Автор: Munday Jeremy Название: Introducing Translation Studies ISBN: 1138912557 ISBN-13(EAN): 9781138912557 Издательство: Taylor&Francis Рейтинг: Цена: 31660.00 T Наличие на складе: Нет в наличии. Описание:
Introducing Translation Studies remains the definitive guide to the theories and concepts that make up the field of translation studies. Providing an accessible and up-to-date overview, it has long been the essential textbook on courses worldwide.
This fourth edition has been fully revised and continues to provide a balanced and detailed guide to the theoretical landscape. Each theory is applied to a wide range of languages, including Bengali, Chinese, English, French, German, Italian, Punjabi, Portuguese and Spanish. A broad spectrum of texts is analysed, including the Bible, Buddhist sutras, Beowulf, the fiction of Garcia Marquez and Proust, European Union and UNESCO documents, a range of contemporary films, a travel brochure, a children's cookery book and the translations of Harry Potter.
Each chapter comprises an introduction outlining the translation theory or theories, illustrative texts with translations, case studies, a chapter summary and discussion points and exercises.
NEW FEATURES IN THIS FOURTH EDITION INCLUDE:
new material to keep up with developments in research and practice, including the sociology of translation, multilingual cities, translation in the digital age and specialized, audiovisual and machine translation
revised discussion points and updated figures and tables
new, in-chapter activities with links to online materials and articles to encourage independent research
an extensive updated companion website with video introductions and journal articles to accompany each chapter, online exercises, an interactive timeline, weblinks, and powerpoint slides for teacher support
This is a practical, user-friendly textbook ideal for students and researchers on courses in Translation and Translation Studies.
Автор: David A. Aaker Название: Strategic Market Management, 7th Edition ISBN: 0471484261 ISBN-13(EAN): 9780471484264 Издательство: Wiley Цена: 31670.00 T Наличие на складе: Невозможна поставка. Описание: Updated to reflect current business thinking and market conditions, this new editi describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making. By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this text will help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions. This new edition has been updated to place greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis.
A comprehensive introduction to the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications.
Machine learning is often used to build predictive models by extracting patterns from large datasets. These models are used in predictive data analytics applications including price prediction, risk assessment, predicting customer behavior, and document classification. This introductory textbook offers a detailed and focused treatment of the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications. Technical and mathematical material is augmented with explanatory worked examples, and case studies illustrate the application of these models in the broader business context.
After discussing the trajectory from data to insight to decision, the book describes four approaches to machine learning: information-based learning, similarity-based learning, probability-based learning, and error-based learning. Each of these approaches is introduced by a nontechnical explanation of the underlying concept, followed by mathematical models and algorithms illustrated by detailed worked examples. Finally, the book considers techniques for evaluating prediction models and offers two case studies that describe specific data analytics projects through each phase of development, from formulating the business problem to implementation of the analytics solution. The book, informed by the authors' many years of teaching machine learning, and working on predictive data analytics projects, is suitable for use by undergraduates in computer science, engineering, mathematics, or statistics; by graduate students in disciplines with applications for predictive data analytics; and as a reference for professionals.
Автор: Gray Название: Strategic Studies And Public Policy ISBN: 0813152720 ISBN-13(EAN): 9780813152721 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 37620.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Strategic studies as a field of civilian scholarship has developed along distinctive lines in the United States since World War II. The rapid proliferation and increasing sophistication of weapons technology have required constant revision of strategic theory, while the shifting political climate, both internationally and in the United States, has had an equally powerful impact.
One of the field's leading theorists now examines the history and development of American strategic studies, the varied roles assumed by civilian strategists, and their relationship with those charged with developing and carrying out American military and diplomatic policy. This provocative book clearly demonstrates the importance of a sound strategic theory if America is to survive in an age of high arms technology and increased world tensions.
Автор: Institute for Strategic Studies Nationa Название: International Strategic Relations and China`s National Security: Volume 1 ISBN: 9814675733 ISBN-13(EAN): 9789814675734 Издательство: World Scientific Publishing Цена: 135170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The international strategic relations have been undergoing great turbulence, readjustment and reformation since the financial crisis in 2008.
Автор: Klein Bradley S., Bradley S. Klein Название: Strategic Studies and World Order: The Global Politics of Deterrence ISBN: 052146644X ISBN-13(EAN): 9780521466448 Издательство: Cambridge Academ Рейтинг: Цена: 33790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this 1994 book Bradley Klein draws upon debates in international relations theory to raise important questions about the nature of strategic studies and nuclear deterrence. The book will be of interest to students of international relations theory, strategic studies, peace studies, and US foreign policy.
Автор: Lukasik Название: Protecting Critical Infrastructures Against Cyber-Attack ISBN: 0198530161 ISBN-13(EAN): 9780198530169 Издательство: Taylor&Francis Рейтинг: Цена: 26530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The threat that is posed by 'cyber warriors' is illustrated by recent incidents such as the Year 2000 'Millennium bug'. Strategies to reduce the risk that cyber attack poses, at both individual and national level, are described and compared with the actions being taken by a number of Western governments.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
