Автор: Sargeant, Adrian (Lecturer in Non-Profit Marketing Название: Marketing Management for Non-profit Organizations ISBN: 0198775679 ISBN-13(EAN): 9780198775676 Издательство: Oxford Academ Цена: 34080 T Наличие на складе: Поставка под заказ. Описание: This text provides an overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare and social ideas. It introduces marketing, and addresses the application of marketing to the key non-profit sub-sectors.
Автор: Kolb, B. Название: Marketing Research for Non-profit, Community and Creative Organizations ISBN: 0750687606 ISBN-13(EAN): 9780750687607 Издательство: Elsevier Science Рейтинг: Цена: 18340 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A guide to conducting research methods within the non-profit sector. It aims to educate the readers on how research can be utilized to help their organization reach its goals. It shows how to conduct different methods of research, and how to use the findings of these to improve products, target customers and develop effective promotions.
Название: Media, identity, and struggle in twenty-first-century china ISBN: 0415460581 ISBN-13(EAN): 9780415460583 Издательство: Taylor&Francis Рейтинг: Цена: 68420 T Наличие на складе: Невозможна поставка. Описание: How are different groups of people such as sex workers, migrant workers, rural cadres and homosexuals represented in China`s media? This volume contains essays which address this and other questions by using a combination of ethnography and textual analysis.
Автор: Gauntlett, David Название: Media, gender and identity ISBN: 0415396611 ISBN-13(EAN): 9780415396615 Издательство: Taylor&Francis Рейтинг: Цена: 17410 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Offers an introduction to the relationship between media and gender identities. This book includes: an introduction to theorists such as Judith Butler, Anthony Giddens and Michel Foucault; an outline of creative approaches, where identities are explored with video, drawing, or Lego bricks; and, a website with articles, interviews and links.
Автор: Flynn Nancy Название: The Social Media Handbook: Rules, Policies, and Best Practices to Successfully Manage Your Organization`s Social Media Presence, Posts, and Poten ISBN: 1118084624 ISBN-13(EAN): 9781118084625 Издательство: Wiley Рейтинг: Цена: 26430 T Наличие на складе: Поставка под заказ. Описание: Just like e-mail and the Internet, social media are fraught with potentially costly risks for business, including litigation, regulatory violations, loss of confidential data, mismanaged business records, public relations nightmares, security breaches, and lost productivity. Regardless of an organizations industry, size, or status, best practices call for the establishment and enforcement of social media policies. Through the strategic implementation of a comprehensive social media management program that combines formal social media rules with comprehensive employee education, supported by policy-based monitoring and blocking technology, employers can minimize risks while maximizing compliance and thus safely take advantage of the marketing and communications benefits offered by social media. A guide to surviving potentially costly and protracted workplace risks, Handbook of Social Media incorporates a series of rules and recommendations based on best practices, including: Risks inherent in having a social media presence for your business: Litigation, regulatory violations, loss of confidential information, copyright infringement, defamation, negative publicity, loss of revenue, loss of reputation, loss of productivity, termination of employees, organized online attacks, etc. Risks inherent in employees personal social networking at work or home: Termination, litigation, regulatory violations, loss of confidential information, copyright infringement, defamation, negative publicity, loss of revenue, loss of reputation, organized online attacks, etc. Legal and privacy concerns and rights (private and public employers "> While networkers, bloggers, workplace privacy advocates, and employment law experts continue to debate the employers right to monitor and fire employees for inappropriate use and content, one fact remains clear. Private sector employers have the right to fire at-will employees--and are exercising that right. Thanks to a recent Supreme Court ruling, government employees no longer have the protections once afforded them through termination triggered by written content. Social media and regulatory requirements: How does networking fit into the regulatory puzzle (HIPAA, GLBA, SEC)? Regulatory compliance, disclosure requirements, content management, and the retention of electronic business records are perhaps the biggest business and legal challenges facing employers today. Where does networking fit in? Best practices: Rules, policies, and procedures designed to help keep the organizations assets and reputation safe from ill-advised employee networking, as well as external attacks. Controlling content to control social media risks: Employers should use rules and policies to remind employees that content must be in compliance with harassment and discrimination guidelines and all other employment policies. Address copyright infringement, defamation, gossip, rumors, and other potentially damaging content. Guarding professional (and personal) secrets: Protect your organizations intellectual property, employees privacy, customers financials, and patients protected health information by enforcing rules governing the posting of confidential, personal, internal, and copyright-protected information. Do not allow employees to post any content that could embarrass or otherwise harm the organization and its executives, employees, clients, suppliers, and third-parties. Social networking can trigger PR nightmares: Use rules and policy to prevent public relations disasters before they happen. Social media can trigger financial disaster: Establish a social media disaster response plan designed to minimize damage to reputation and revenues should your company come under attack on Facebook, Twitter, YouTube, or another networking site. Manage social media risks with rules, policy, discipline, and technology: If you operate a corporate networking application on which employees are free to post com
Автор: Wheeler Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition ISBN: 1118099206 ISBN-13(EAN): 9781118099209 Издательство: Wiley Рейтинг: Цена: 23010 T Наличие на складе: Невозможна поставка. Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
Автор: Freedman Название: Black Tie Optional - A Complete Special Events Resource for Nonprofit Organizations 2e ISBN: 0471703338 ISBN-13(EAN): 9780471703334 Издательство: Wiley Рейтинг: Цена: 17410 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Shows you how to decide on the best kind of event for your organization. This book also shows you how to select the best location and date for your event; develop budgets; reach and book celebrities; create invitations and get publicity; set ticket prices; and, organize and motivate your committees.
Автор: Sargeant, Adrian (Lecturer in Non-Profit Marketing Название: Marketing Management for Non-profit Organizations ISBN: 0198775660 ISBN-13(EAN): 9780198775669 Издательство: Oxford Academ Цена: 19200 T Наличие на складе: Поставка под заказ. Описание: This text provides an overview of the theory behind non-profit marketing, and analyses key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. It has an introduction to marketing, and addresses the application of marketing to the key non-profit sub-sectors.
Автор: Quarum Health Res Название: The manual for redesigning change in healthcare organizations ISBN: 0786311266 ISBN-13(EAN): 9780786311262 Издательство: McGraw-Hill Цена: 78990 T Наличие на складе: Поставка под заказ. Описание: This manual is designed for use by healthcare organizations that want to be self-reliant in re-designing change within their organization. It includes: basic information on re-engineering; a detailed methodology from which to work; tools and techniques to successfully implement a re-engineering programme; and sample worksheets to make re-engineering a "do-it-yourself" project.
Автор: Sargeant, Adrian Название: Marketing Management for Nonprofit Organizations ISBN: 0199236151 ISBN-13(EAN): 9780199236152 Издательство: Oxford Academ Рейтинг: Цена: 35930 T Наличие на складе: Поставка под заказ. Описание: Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.
Автор: Patterson James Название: Strategic Communications for Nonprofit Organizations 2e: Seven Steps to Creating a Successful Plan ISBN: 0470401222 ISBN-13(EAN): 9780470401224 Издательство: Wiley Рейтинг: Цена: 35770 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How a nonprofit`s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. This title supports nonprofits in using their resources most effectively. It includes a CD-ROM with the worksheets, forms, and self-assessment tools needed to create a total communications plan.
Автор: Jones J Название: Advertising Organizations and Publications ISBN: 0761912371 ISBN-13(EAN): 9780761912378 Издательство: Sage Publications Рейтинг: Цена: 33560 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization`s purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.
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