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Media, organizations and identity, 


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Цена: 44780T   55975 T -20%
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Название:  Media, organizations and identity   (Медиа, организации и идентичность)
Издательство: Springer
Классификация:
Изучение средств информации
Продажи и маркетинг

ISBN: 0230515517
ISBN-13(EAN): 9780230515512
ISBN: 0-230-51551-7
ISBN-13(EAN): 978-0-230-51551-2
Обложка/Формат: Hardback
Страницы: 176
Вес: 0.396 кг.
Дата издания: 06.11.2009
Язык: ENG
Иллюстрации: 5 figures, 4 black & white tables, 4 halftones
Размер: 21.59 x 13.72 x 1.78 cm
Читательская аудитория: Professional & vocational
Рейтинг:
Поставляется из: Германии
Описание: The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

Автор: Wheeler
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
ISBN: 1118099206 ISBN-13(EAN): 9781118099209
Издательство: Wiley
Рейтинг:
Цена: 25430 T
Наличие на складе: Невозможна поставка.
Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

Black Tie Optional - A Complete Special Events Resource for Nonprofit Organizations 2e

Автор: Freedman
Название: Black Tie Optional - A Complete Special Events Resource for Nonprofit Organizations 2e
ISBN: 0471703338 ISBN-13(EAN): 9780471703334
Издательство: Wiley
Рейтинг:
Цена: 19240 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Shows you how to decide on the best kind of event for your organization. This book also shows you how to select the best location and date for your event; develop budgets; reach and book celebrities; create invitations and get publicity; set ticket prices; and, organize and motivate your committees.

Marketing Research for Non-profit, Community and Creative Organizations

Автор: Kolb, B.
Название: Marketing Research for Non-profit, Community and Creative Organizations
ISBN: 0750687606 ISBN-13(EAN): 9780750687607
Издательство: Elsevier Science
Рейтинг:
Цена: 20490 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A guide to conducting research methods within the non-profit sector. It aims to educate the readers on how research can be utilized to help their organization reach its goals. It shows how to conduct different methods of research, and how to use the findings of these to improve products, target customers and develop effective promotions.

Marketing Management for Nonprofit Organizations

Автор: Sargeant, Adrian
Название: Marketing Management for Nonprofit Organizations
ISBN: 0199236151 ISBN-13(EAN): 9780199236152
Издательство: Oxford Academ
Рейтинг:
Цена: 39710 T
Наличие на складе: Поставка под заказ.
Описание: Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.

Strategic Communications for Nonprofit Organizations 2e: Seven Steps to Creating a Successful Plan

Автор: Patterson James
Название: Strategic Communications for Nonprofit Organizations 2e: Seven Steps to Creating a Successful Plan
ISBN: 0470401222 ISBN-13(EAN): 9780470401224
Издательство: Wiley
Рейтинг:
Цена: 39530 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How a nonprofit`s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. This title supports nonprofits in using their resources most effectively. It includes a CD-ROM with the worksheets, forms, and self-assessment tools needed to create a total communications plan.

Advertising Organizations and Publications

Автор: Jones J
Название: Advertising Organizations and Publications
ISBN: 0761912371 ISBN-13(EAN): 9780761912378
Издательство: Sage Publications
Рейтинг:
Цена: 37090 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization`s purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

Advertising Organizations and Publications

Автор: Jones J
Название: Advertising Organizations and Publications
ISBN: 0761912363 ISBN-13(EAN): 9780761912361
Издательство: Sage Publications
Рейтинг:
Цена: 85310 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization`s purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The Sales Growth Imperative: How World Class Sales Organizations Successfully Manage the Four Stages of Growth

Автор: Cichelli David J.
Название: The Sales Growth Imperative: How World Class Sales Organizations Successfully Manage the Four Stages of Growth
ISBN: 0071739033 ISBN-13(EAN): 9780071739030
Издательство: McGraw-Hill
Рейтинг:
Цена: 19930 T
Наличие на складе: Поставка под заказ.
Описание:

You battled the recession . . . but are you prepared for the "rebound"?

As quickly as the economy went bad, things are getting better. But the rewards won't be automatic. You need to "prepare" for the new business-growth trend. "The Sales Growth Imperative" steers you in the right direction.

Foreseeing the unique challenges business growth presents to sales departments, sales guru David Cichelli offers proven models for anticipating and implementing the right management solution for your specific situation, ensuring that your organization's growth continues. "The Sales Growth Imperative" illustrates the nuances of what happens at each stage of growth so you can design the perfect models and solutions for each phase. It provides examples of what can go right and what can go wrong, and more importantly, what are the right actions to take to ensure continuing sales force effectiveness.

Don't squander the best opportunity in years. Use "The Sales Growth Imperative" to help grow your business--and keep it growing."

Table of Contents

Chapter 1: What Makes a Great Sales Organization
Chapter 2. Why Sales Organizations Fail
Chapter 3. Shopping for Sales Effectiveness Answers
Chapter 4. Sales Growth Model--How Growth Drives Solutions
Chapter 5. Phase I Growth: Start-Up Sales Departments
Chapter 6. Phase II Growth: Volume Growth
Chapter 7. Phase III Growth: Reevaluation
Chapter 8. Phase IV Optimization
Chapter 9. Beyond Growth Phases
Chapter 10. Annual Strategic Sales Management Planning
Chapter 11. Considerations for Sales Leaders
Chapter 12. Summary Observations

Network Models for Organizations

Автор: Ramos Pedro Pablo
Название: Network Models for Organizations
ISBN: 0230320163 ISBN-13(EAN): 9780230320161
Издательство: Springer
Рейтинг:
Цена: 24880 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There is a tendency for companies to follow a traditional model and structure without giving much thought to whether this really suits their needs. In today`s knowledge economy, managers must re-evaluate company structures to allow for more efficient and reactive organisations, and also make the most of crucial networking opportunities.

The Social Media Handbook: Rules, Policies, and Best Practices to Successfully Manage Your Organization`s Social Media Presence, Posts, and Poten

Автор: Flynn Nancy
Название: The Social Media Handbook: Rules, Policies, and Best Practices to Successfully Manage Your Organization`s Social Media Presence, Posts, and Poten
ISBN: 1118084624 ISBN-13(EAN): 9781118084625
Издательство: Wiley
Рейтинг:
Цена: 29220 T
Наличие на складе: Поставка под заказ.
Описание: Just like e-mail and the Internet, social media are fraught with potentially costly risks for business, including litigation, regulatory violations, loss of confidential data, mismanaged business records, public relations nightmares, security breaches, and lost productivity. Regardless of an organizations industry, size, or status, best practices call for the establishment and enforcement of social media policies. Through the strategic implementation of a comprehensive social media management program that combines formal social media rules with comprehensive employee education, supported by policy-based monitoring and blocking technology, employers can minimize risks while maximizing compliance and thus safely take advantage of the marketing and communications benefits offered by social media. A guide to surviving potentially costly and protracted workplace risks, Handbook of Social Media incorporates a series of rules and recommendations based on best practices, including: Risks inherent in having a social media presence for your business: Litigation, regulatory violations, loss of confidential information, copyright infringement, defamation, negative publicity, loss of revenue, loss of reputation, loss of productivity, termination of employees, organized online attacks, etc. Risks inherent in employees personal social networking at work or home: Termination, litigation, regulatory violations, loss of confidential information, copyright infringement, defamation, negative publicity, loss of revenue, loss of reputation, organized online attacks, etc. Legal and privacy concerns and rights (private and public employers ">  While networkers, bloggers, workplace privacy advocates, and employment law experts continue to debate the employers right to monitor and fire employees for inappropriate use and content, one fact remains clear.  Private sector employers have the right to fire at-will employees--and are exercising that right. Thanks to a recent Supreme Court ruling, government employees no longer have the protections once afforded them through termination triggered by written content. Social media and regulatory requirements: How does networking fit into the regulatory puzzle (HIPAA, GLBA, SEC)?  Regulatory compliance, disclosure requirements, content management, and the retention of electronic business records are perhaps the biggest business and legal challenges facing employers today.  Where does networking fit in?  Best practices: Rules, policies, and procedures designed to help keep the organizations assets and reputation safe from ill-advised employee networking, as well as external attacks. Controlling content to control social media risks: Employers should use rules and policies to remind employees that content must be in compliance with harassment and discrimination guidelines and all other employment policies. Address copyright infringement, defamation, gossip, rumors, and other potentially damaging content. Guarding professional (and personal) secrets:  Protect your organizations intellectual property, employees privacy, customers financials, and patients protected health information by enforcing rules governing the posting of confidential, personal, internal, and copyright-protected information.  Do not allow employees to post any content that could embarrass or otherwise harm the organization and its executives, employees, clients, suppliers, and third-parties. Social networking can trigger PR nightmares:  Use rules and policy to prevent public relations disasters before they happen. Social media can trigger financial disaster:  Establish a social media disaster response plan designed to minimize damage to reputation and revenues should your company come under attack on Facebook, Twitter, YouTube, or another networking site. Manage social media risks with rules, policy, discipline, and technology:  If you operate a corporate networking application on which employees are free to post com

Marketing Management for Non-profit Organizations

Автор: Sargeant, Adrian (Lecturer in Non-Profit Marketing
Название: Marketing Management for Non-profit Organizations
ISBN: 0198775660 ISBN-13(EAN): 9780198775669
Издательство: Oxford Academ
Цена: 21220 T
Наличие на складе: Поставка под заказ.
Описание: This text provides an overview of the theory behind non-profit marketing, and analyses key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. It has an introduction to marketing, and addresses the application of marketing to the key non-profit sub-sectors.

Marketing Management for Non-profit Organizations

Автор: Sargeant, Adrian (Lecturer in Non-Profit Marketing
Название: Marketing Management for Non-profit Organizations
ISBN: 0198775679 ISBN-13(EAN): 9780198775676
Издательство: Oxford Academ
Цена: 37660 T
Наличие на складе: Поставка под заказ.
Описание: This text provides an overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare and social ideas. It introduces marketing, and addresses the application of marketing to the key non-profit sub-sectors.


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