Economy of brands, Lindemann, Jan

Автор: Wertime Kent
Название: Building brands and believers
ISBN: 0470820675 ISBN-13(EAN): 9780470820674
Издательство: Wiley
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Цена: 20330.00 T
Наличие на складе: Есть
Описание: Argues that while products are becoming more alike, brands can avoid commoditization by drawing on the rich language of archetypes to tap into more unconscious and emotional levels that influence consumer perception and preference. This book offers insights into the ways in which companies connect with consumers.

Автор: Vinjamuri
Название: Accidental Branding : How Ordinary People Build Extraordinary Brands
ISBN: 0470165065 ISBN-13(EAN): 9780470165065
Издательство: Wiley
Рейтинг:
Цена: 20050.00 T
Наличие на складе: Поставка под заказ.
Описание: Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt`s Bees, J.

Автор: Rivkin, Steve;Sutherland, Fraser;Trout, Jack
Название: The Making of a Name: The Inside Story of the Brands We Buy
ISBN: 0195168720 ISBN-13(EAN): 9780195168723
Издательство: Oxford Academ
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Цена: 27450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 'The Making of a Name: The Inside Stories of the Brands We Buy' shows how and why brand names make their place in our language. They show how brand names differ from other names, and what goes into making a good name good and a bad name terrible. It provides a history of brand naming and a how-to.