The Product Manager`s Handbook, Gorchels Linda

Автор: Kenneth B. Kahn
Название: The PDMA Handbook of New Product Development, 2nd Edition
ISBN: 0471485241 ISBN-13(EAN): 9780471485247
Издательство: Wiley
Цена: 95040.00 T
Наличие на складе: Поставка под заказ.
Описание: The completely revised and updated "bible"of new product development: The PDMA Handbook of NProduct Development, Second Edition.
The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.
Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.

Автор: Haines Steven
Название: The Product Manager`s Desk Reference 2e
ISBN: 0071824502 ISBN-13(EAN): 9780071824507
Издательство: McGraw-Hill
Рейтинг:
Цена: 89220.00 T
Наличие на складе: Невозможна поставка.
Описание: Whatever your business sells, product management is one of the most important functions in the organization`s pursuit of profits. Introducing the Product Management Life Cycle (PMLC) model, this book provides the knowledge, tools, and insight you need to establish yourself as a product manager who contributes measurably to your company`s success.

Автор: Sheth J & Parvatiyar A
Название: Handbook of Relationship Marketing
ISBN: 0761918108 ISBN-13(EAN): 9780761918103
Издательство: Sage Publications
Рейтинг:
Цена: 163680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A guide to the key concepts, theories and applications of relationship marketing.

Название: Handbook of marketing scales
ISBN: 1412980186 ISBN-13(EAN): 9781412980180
Издательство: Sage Publications
Рейтинг:
Цена: 163680.00 T
Наличие на складе: Невозможна поставка.
Описание: A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

Автор: Palmer Richard, Palmer
Название: Maintenance Planning and Scheduling Handbook 3/E
ISBN: 007178411X ISBN-13(EAN): 9780071784115
Издательство: McGraw-Hill
Рейтинг:
Цена: 89220.00 T
Наличие на складе: Невозможна поставка.
Описание: Fully updated and revised throughout, this is a new edition of the bestselling blockbuster that set the industry standard for maintenance planning.

Автор: Richardson Duncan
Название: Plant Equipment and Maintenance Engineering Handbook
ISBN: 0071809899 ISBN-13(EAN): 9780071809894
Издательство: McGraw-Hill
Рейтинг:
Цена: 195610.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This on-the-job manual explains how equipment in industrial facilities operates and covers all aspects of commissioning relevant to engineers and project managers. It contains a data log of all major industrial and power plant components, describes how they function, and includes rules of thumb for operation.

Автор: Olsen Dan
Название: The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
ISBN: 1118960874 ISBN-13(EAN): 9781118960875
Издательство: Wiley
Рейтинг:
Цена: 29570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail.

Автор: Dilenschneider Robert L.
Название: The AMA Handbook of Public Relations
ISBN: 0814415253 ISBN-13(EAN): 9780814415252
Издательство: McGraw-Hill
Рейтинг:
Цена: 32020.00 T
Наличие на складе: Поставка под заказ.
Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.

Автор: Caywood Clarke
Название: Handbook of Strategic Public Relations and Integrated Commun
ISBN: 0071767460 ISBN-13(EAN): 9780071767460
Издательство: McGraw-Hill
Рейтинг:
Цена: 94940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.

Автор: Phil Harris
Название: The Sage Handbook of International Corporate and Public Affairs
ISBN: 1446276112 ISBN-13(EAN): 9781446276112
Издательство: Sage Publications
Рейтинг:
Цена: 163680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.

Автор: Langley, Ann.
Название: The Sage handbook of process organization studies
ISBN: 1446297012 ISBN-13(EAN): 9781446297018
Издательство: Sage Publications
Рейтинг:
Цена: 163680.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The SAGE Handbook of Process Organization Studies offers a compendium of perspectives on process thinking, process organizational theory, process research methodology and empirical applications.