Must-Have, Miller, Geoffrey

Автор: Miller, Geoffrey
Название: Spent
ISBN: 0143117238 ISBN-13(EAN): 9780143117230
Издательство: Random House (USA)
Рейтинг:
Цена: 10420.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture

Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors to become happier consumers.

Автор: Miller, Geoffrey
Название: The Mating Mind
ISBN: 038549517X ISBN-13(EAN): 9780385495172
Издательство: Random House (USA)
Цена: 11010.00 T
Наличие на складе: Нет в наличии.
Описание: At once a pioneering study of evolution and an accessible and lively reading experience, The Mating Mind marks the arrival of a prescient and provocative new science writer. Psychologist Geoffrey Miller offers the most convincing-and radical-explanation for how and why the human mind evolved.

Consciousness, morality, creativity, language, and art: these are the traits that make us human. Scientists have traditionally explained these qualities as merely a side effect of surplus brain size, but Miller argues that they were sexual attractors, not side effects. He bases his argument on Darwin's theory of sexual selection, which until now has played second fiddle to Darwin's theory of natural selection, and draws on ideas and research from a wide range of fields, including psychology, economics, history, and pop culture. Witty, powerfully argued, and continually thought-provoking, The Mating Mind is a landmark in our understanding of our own species.