Автор: Miller, Geoffrey Название: Must-Have ISBN: 0099437929 ISBN-13(EAN): 9780099437925 Издательство: Random House - Penguin Рейтинг: Цена: 14070.00 T Наличие на складе: Поставка под заказ. Описание: And what can the story of Aladdin teach us about today`s world?In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices.
Автор: Miller, Geoffrey Название: Spent ISBN: 0143117238 ISBN-13(EAN): 9780143117230 Издательство: Random House (USA) Рейтинг: Цена: 10420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors to become happier consumers.
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