Автор: Matthew Dixon, Nicholas Toman and Rick DeLisi Название: The Effortless Experience ISBN: 024100330X ISBN-13(EAN): 9780241003305 Издательство: Random House - Penguin Рейтинг: Цена: 14950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.
