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Handbook of Research on Customer Equity in Marketing, Kumar, V. Shah, D.


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Цена: 263290.00T
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Автор: Kumar, V. Shah, D.
Название:  Handbook of Research on Customer Equity in Marketing
Перевод названия: Кумар: Руководство по исследованию эффективнсти партнеров в маркетинге
ISBN: 9781781004975
Издательство: Edward Elgar Publishers
Классификация:
ISBN-10: 1781004978
Обложка/Формат: Hardback
Страницы: 520
Вес: 0.89 кг.
Дата издания: 2015
Серия: Research Handbooks in Business and Management series
Язык: Spanish
Издание: Casebound ed.
Иллюстрации: Illustrations, color
Размер: 239 x 166 x 32
Читательская аудитория: Postgraduate, research & scholarly
Подзаголовок: Ideologia, poderes politico-economico e sociedade civil na construcao das hidreletricas de grande porte (the role of ideology, political-economic power and civil society in the construction of large hydropower dams)
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Поставляется из: Англии
Описание: Customer equity has emerged as the most important metric to manage firm performance and value. Customer equity is the total combined customer lifetime values of all of a company`s customers and includes Value Equity, Brand Equity and Relationship Equity.

Oxford Handbook of Neurology, 2 ed.

Автор: Manji Hadi
Название: Oxford Handbook of Neurology, 2 ed.
ISBN: 0199601178 ISBN-13(EAN): 9780199601172
Издательство: Oxford Academ
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Цена: 40120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Oxford Handbook of Neurology is a practical and concise guide for use on the ward and in clinical settings. It covers the entire breadth of neurology, including sections on neuroanatomy, neurosurgery, neuroradiology and neurophysiology. It also provides information on neurological assessment, neurological presentations and disorders.

The Oxford Handbook of the Russian Economy

Автор: Alexeev, Michael; Weber, Shlomo
Название: The Oxford Handbook of the Russian Economy
ISBN: 0199759928 ISBN-13(EAN): 9780199759927
Издательство: Oxford Academ
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Цена: 235840.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Handbook is the most comprehensive up-to-date study of the Russian economy available. Russian and western authors analyze the current economic situation, trace the impact of Soviet legacies and of post-Soviet transition policies, examine the main social challenges, and propose directions for reforms.

Oxford Handbook of Epidemiology for Clinicians

Автор: Ward Helen, Toledano Mireille, Elliott Paul
Название: Oxford Handbook of Epidemiology for Clinicians
ISBN: 0198529880 ISBN-13(EAN): 9780198529880
Издательство: Oxford Academ
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Цена: 35890.00 T
Наличие на складе: Поставка под заказ.
Описание: The Oxford Handbook of Epidemiology for Clinicians is the essential reference for all clinicians and junior doctors who need to apply clinical evidence in everyday practice.

Oxford Handbook of Clinical Medicine (9th ed.) f

Автор: Murray Longmore, Ian Wilkinson et al.
Название: Oxford Handbook of Clinical Medicine (9th ed.) f
ISBN: 0199609624 ISBN-13(EAN): 9780199609628
Издательство: Oxford Academ
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Цена: 36420.00 T
Наличие на складе: Невозможна поставка.
Описание: The Oxford Handbook of Clinical Medicine, a peerless classic in the field, returns for a ninth edition. Thoroughly updated in line with current guidelines, this pocket-friendly book is the ultimate guide to the practice and philosophy of medicine.

Oxford Handbook of Obstetrics and Gynaecology  Third Edition

Название: Oxford Handbook of Obstetrics and Gynaecology Third Edition
ISBN: 0199698406 ISBN-13(EAN): 9780199698400
Издательство: Oxford Academ
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Цена: 39060.00 T
Наличие на складе: Невозможна поставка.
Описание: The ultimate guide to Europe`s biggest football event produced by the football betting experts at the Racing Post, including Mark Langdon. Featuring profiles of every team, analysis of every group and an informative and accessible stats guide charting the fortunes of every team in the tournament since Portugal won the trophy in France in 2016. With a range of fascinating features, it`s the perfect companion to the big match and your best bet for a profitable Euro 2020.

Oxford Handbook of Clinical Medicine

Автор: Longmore
Название: Oxford Handbook of Clinical Medicine
ISBN: 0199232172 ISBN-13(EAN): 9780199232178
Издательство: Oxford Academ
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Цена: 27450.00 T
Наличие на складе: Невозможна поставка.
Описание: A lifeline for a generation of doctors, the new Oxford Handbook of Clinical Medicine, 8th Edition offers the same erudite and practical clinical information as it has always done. The world`s best-loved medical handbook now features more extensive artwork, a new history and examination chapter, simplified references and substantial new content.

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Название: Handbook of Marketing Research Methodologies for Hospitality and Tourism
ISBN: 1138834874 ISBN-13(EAN): 9781138834873
Издательство: Taylor&Francis
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Цена: 168430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease.Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms.Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more!Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Handbook Of Research On Effective Marketing In Contemporary Globalism

Автор: Christiansen, Yildiz & Yildiz
Название: Handbook Of Research On Effective Marketing In Contemporary Globalism
ISBN: 1466662204 ISBN-13(EAN): 9781466662209
Издательство: Mare Nostrum (Eurospan)
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Цена: 316010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication’s importance to scholar-practitioners, business executives, and undergraduate/graduate students.

Medical law handbook

Автор: Mohindra, Raj Davies, Alison
Название: Medical law handbook
ISBN: 1846190673 ISBN-13(EAN): 9781846190674
Издательство: Taylor&Francis
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Цена: 45930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Law touches more and more upon the daily practice of medical professionals

The Oxford Handbook of Clinical Psychology

Автор: Barlow David H.
Название: The Oxford Handbook of Clinical Psychology
ISBN: 0199328714 ISBN-13(EAN): 9780199328710
Издательство: Oxford Academ
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Цена: 83430.00 T
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Описание: The Oxford Handbook of Clinical Psychology synthesizes a half-century of clinical psychology literature in one extraordinary volume. Comprising chapters from the foremost scholars in the field, this handbook provides even and authoritative coverage of the research, practice, and policy factors that combine to form today`s clinical psychology landscape.

Handbook of Otolaryngology: Head and Neck Surgery

Автор: David Goldenberg
Название: Handbook of Otolaryngology: Head and Neck Surgery
ISBN: 160406028X ISBN-13(EAN): 9781604060287
Издательство: Thieme Verlagsgruppe
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Цена: 79190.00 T
Наличие на складе: Невозможна поставка.
Описание:

First Place Winner 2012 IBPA Ben Franklin Awards

The review-style format and breadth of topics in this text make it an excellent choice for both residents and more experienced otolaryngologists who might want a quality pocket reference book. - Elena B. Willis, MD

Overall, this density of information in such a portable size makes Handbook of Otolaryngology-Head and Neck Surgery an excellent choice for those looking for a mobile reference...highly recommended. - MedicalScienceBooks.com

Every resident, fellow, and clinician, with patients in the vast field of head, neck and facial surgery will certainly enjoy this clinical guide - a wonderful contribution - European Journal of Plastic Surgery

Designed to fit in your lab coat pocket, Handbook of Otolaryngology - Head and Neck Surgery is both a comprehensive source of information and a conveniently portable clinical reference. The expert authors provide detailed yet concise coverage of the entire specialty, including otology, audiology, rhinology, laryngology, head and neck cancer, the thyroid and parathyroid, general otolaryngology, pediatric otolaryngology, facial plastic and reconstructive surgery, and more.

Each chapter thoroughly addresses a different clinical problem, beginning with a list of key features and a section on epidemiology, followed by signs and symptoms, differential diagnoses, an explanation of how to conduct the physical exam, imaging, labs, treatment options, possible outcomes, and follow-up.

Features

  • The most complete coverage of the field currently available anywhere: contains 160 chapters in seven sections plus3 handy appendices
  • Succinct outline format enables rapid reference in clinical situations
  • Numerous cross-references and an extensive index make finding needed information quick and easy
  • TNM staging data - reflecting the current AJCC/UICC standards - supplements all cancer-related chapters
  • Highly valuable appendices contain full color drawings of the cranial nerves, tips on when and how to perform emergency procedures, and more

This user-friendly handbook is an essential resource for every resident, fellow, and clinician in otolaryngology - head and neck surgery, facial plastic and reconstructive surgery, and in any discipline that requires a solid understanding of otolaryngology-related issues.


Taylor`s Handbook of Clinical Nursing Skills

Автор: Pamela Lynn
Название: Taylor`s Handbook of Clinical Nursing Skills
ISBN: 1451193637 ISBN-13(EAN): 9781451193633
Издательство: Lippincott Williams & Wilkins
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Цена: 41750.00 T
Наличие на складе: Невозможна поставка.
Описание: Taylor’s Handbook of Clinical Nursing Skills, a quick-reference guide to basic and advanced nursing skills, outlines step-by-step instructions while reinforcing the cognitive and technical knowledge needed to perform skills safely and effectively. The convenient handbook format is helpful for your review in the lab or clinical setting and as a reference for practice.


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