Branding USA 2, 

Название: Branding USA
ISBN: 1932026215 ISBN-13(EAN): 9781932026214
Издательство: HarperCollins USA
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Цена: 34830.00 T
Наличие на складе: Нет в наличии.
Описание: In "Branding USA", forty-five of the most prestigious American design firms showcase their best brand-building work. In over 1,300 full- colour images, you will witness the most innovative examples of the branding art, from the most prestigious studios to contemporary start-up graphics firms.

Автор: Winters, Arthur A.
Название: Power of Retail Branding, The
ISBN: 1584710780 ISBN-13(EAN): 9781584710783
Издательство: HarperCollins USA
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Цена: 27830.00 T
Наличие на складе: Нет в наличии.
Описание: Retailers of every format, specialty, department, discount, off-price, e-tail, designer, manufacturer, and shopping mall now know that retail power is brand power. To maintain a unique competitive advantage retail marketers must be proactive in the reinvention of their store-as-a-brand, their store and private brands, and most important, their customer as a brand.

Автор: Hubschmid, Elena
Название: Shaping efficient employer branding strategies to target generation y
ISBN: 3034312466 ISBN-13(EAN): 9783034312462
Издательство: Peter Lang
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Цена: 95500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration

Автор: Kelly Sara
Название: Personal Branding for Entrepreneurial Journalists and Creati
ISBN: 1138218472 ISBN-13(EAN): 9781138218475
Издательство: Taylor&Francis
Рейтинг:
Цена: 50010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

Автор: Barnes, Susan B.
Название: Branding as Communication
ISBN: 1433128039 ISBN-13(EAN): 9781433128035
Издательство: Peter Lang
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Цена: 76000.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.

Автор: Gestalten
Название: First Things First!: New Branding and Design for New Businesses
ISBN: 3899556712 ISBN-13(EAN): 9783899556711
Издательство: Gestalten
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Цена: 55170.00 T
Наличие на складе: Нет в наличии.
Описание: Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed.

Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers --businesses discovering corporate design for the first time --as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.

Автор: Wallace Margot
Название: Museum Branding: How to Create and Maintain Image, Loyalty, and Support
ISBN: 1442263458 ISBN-13(EAN): 9781442263451
Издательство: Rowman & Littlefield Publishers
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Цена: 54910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: .Public Relations and Social Media .Theaters, Conservation Labs, and Visible Storage Spaces .Databases"