Branding USA, 

Автор: Barnes, Susan B.
Название: Branding as Communication
ISBN: 1433128039 ISBN-13(EAN): 9781433128035
Издательство: Peter Lang
Рейтинг:
Цена: 76000.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.

Автор: Kelly Sara
Название: Personal Branding for Entrepreneurial Journalists and Creati
ISBN: 1138218472 ISBN-13(EAN): 9781138218475
Издательство: Taylor&Francis
Рейтинг:
Цена: 50010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

Автор: Gestalten
Название: First Things First!: New Branding and Design for New Businesses
ISBN: 3899556712 ISBN-13(EAN): 9783899556711
Издательство: Gestalten
Рейтинг:
Цена: 55170.00 T
Наличие на складе: Нет в наличии.
Описание: Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed.

Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers --businesses discovering corporate design for the first time --as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.

Автор: Minsky Laurence, Fahey Colleen
Название: Audio Branding: Using Sound to Build Your Brand
ISBN: 0749478578 ISBN-13(EAN): 9780749478575
Издательство: Неизвестно
Рейтинг:
Цена: 46450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.

Автор: Winters, Arthur A.
Название: Power of Retail Branding, The
ISBN: 1584710780 ISBN-13(EAN): 9781584710783
Издательство: HarperCollins USA
Рейтинг:
Цена: 27830.00 T
Наличие на складе: Нет в наличии.
Описание: Retailers of every format, specialty, department, discount, off-price, e-tail, designer, manufacturer, and shopping mall now know that retail power is brand power. To maintain a unique competitive advantage retail marketers must be proactive in the reinvention of their store-as-a-brand, their store and private brands, and most important, their customer as a brand.