Автор: Houston, Susan Bove, Lisa Anne Название: Project Management for Healthcare Informatics ISBN: 0387736824 ISBN-13(EAN): 9780387736822 Издательство: Springer Рейтинг: Цена: 71990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Through its use of real clinical examples, this book provides an explanation of the project management process tailored for nurses. Coverage includes the tools available to successfully complete each phase of the project management process and advance the project life cycle.
Автор: Ferlie, Ewan; Lynn Jr., Laurence E.; Pollitt, Chri Название: The Oxford Handbook of Public Management ISBN: 019922644X ISBN-13(EAN): 9780199226443 Издательство: Oxford Academ Рейтинг: Цена: 55970.00 T Наличие на складе: Поставка под заказ. Описание: This Handbook brings together leading international scholars to comment on key current issues in Public Management. The individual chapters include a mix of broad overviews, in depth exploration of particular thematic areas, and analyses of different theoretical perspectives such as political science, management, sociology, and economics.
Автор: Perry, James L.; Hondeghem, Annie Название: Motivation in Public Management ISBN: 0199234035 ISBN-13(EAN): 9780199234035 Издательство: Oxford Academ Рейтинг: Цена: 157080.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Are public servants self-interested, or motivated by a sense of duty and commitment far above what we would expect given their often modest compensation and frequent public criticism? This book looks at research on this and related questions in assessing the current state of our scientific knowledge.
Автор: Aaker, David A Название: Strategic market management, 1 ed ISBN: 0470689757 ISBN-13(EAN): 9780470689752 Издательство: Wiley Рейтинг: Цена: 56970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Автор: Bodnar Kipp, Cohen Jeffrey L. Название: The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email, and More ISBN: 1118167767 ISBN-13(EAN): 9781118167762 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Advance your B2B marketing plans with proven social media strategies Learn social media`s specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies.
Автор: Heding Tilde Название: Brand Management ISBN: 113880469X ISBN-13(EAN): 9781138804692 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Поставка под заказ. Описание: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.
Автор: Saunders Название: Financial Institutions Management: A Risk Management Approach ISBN: 1259010856 ISBN-13(EAN): 9781259010859 Издательство: McGraw-Hill Рейтинг: Цена: 40950.00 T Наличие на складе: Невозможна поставка. Описание: Provides an approach that focuses on managing return and risk in modern financial institutions.
Автор: Page Stephen Название: Tourism Management ISBN: 1138784567 ISBN-13(EAN): 9781138784567 Издательство: Taylor&Francis Рейтинг: Цена: 30800.00 T Наличие на складе: Невозможна поставка. Описание:
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject.
It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
This fifth edition has been revised and updated to include:
new content on: sports, festivals and event tourism, social media impacts on tourism and the effects of the global economic downturn on tourism, as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism
updated case studies on BRIC markets and new case studies from the Middle East and Asia
enhanced tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth
transport section with more international perspectives from China and South America
an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links, and longer reflective case study per chapter to aid both teaching and learning.
Автор: Hayes, John Название: Theory & practice of change management ISBN: 0230210694 ISBN-13(EAN): 9780230210691 Издательство: Palgrave Рейтинг: Цена: 31220.00 T Наличие на складе: Нет в наличии. Описание: Third edition.
Автор: Lientz Bennet P Название: Project Management ISBN: 0230348491 ISBN-13(EAN): 9780230348493 Издательство: Springer Рейтинг: Цена: 64280.00 T Наличие на складе: Поставка под заказ. Описание: An ideal course text that helps students to identify, manage and solve problems that arise during the lifecycle of projects. This problem-based approach encourages students to develop analytical and problem-solving skills and to get a more complete understanding of the factors that contribute to project success.
Автор: Liker Jeffrey K., Liker Jeffery K., Liker Jeffrey Название: The Toyota Way: 14 Management Principles from the World`s Greatest Manufacturer ISBN: 0071392319 ISBN-13(EAN): 9780071392310 Издательство: McGraw-Hill Рейтинг: Цена: 29730.00 T Наличие на складе: Невозможна поставка. Описание: Reveals the management principles behind Toyota`s worldwide reputation for quality and reliability. This book explains how you can adopt these principles - known as the `Toyota Production System` or `Lean Production` - to improve the speed of your business processes, improve product and service quality, and cut costs, no matter what your industry.
Автор: Powell Название: Management Science ISBN: 0470530677 ISBN-13(EAN): 9780470530672 Издательство: Wiley Рейтинг: Цена: 280180.00 T Наличие на складе: Поставка под заказ.
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