Perfect phrases for business plans and business proposals; hundreds of ready-to-use phrases for winning new clients, launching new products and getting the funding you need, Debelak

Автор: Richard C. Freed, Joe Romano
Название: Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss
ISBN: 007139687X ISBN-13(EAN): 9780071396875
Издательство: McGraw-Hill
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Цена: 16010.00 T
Наличие на складе: Невозможна поставка.
Описание: The difference between a winning proposal and one that comes in second is only two to five points on a 100-point scale. Designed to narrow that gap, this book supplies all the tools needed to generate consistently successful proposals that elicit new clients and contracts and win over peers and senior management on a new project. The secret is in the authors' systematic, easy-to-understand method currently used to train hundreds of consultants at A.T. Kearney and KPMG Peat Marwick. It shows how to crystallize and develop key proposal messages and themes. And it uses an extensive selection of worksheets to help organize and sequence the key psychological decisions necessary to move the buyer-of the proposed service, product, or idea-from the current situation to the desired outcome. The second edition is a thorough and complete update on the winning concepts popularized in the first edition. Changes include: refinements in the original method resulting from the nearly 10 years of practical experience using this method at A.T. Kearney; new examples and new scenarios reflecting the new business environment; a new chapter on Fees; a new chapter on Collaboration; and two new appendices (on "voice" and presentation of proposals).

Автор: Gast Natalie
Название: Perfect Phrases ESL Everyday Business
ISBN: 0071608389 ISBN-13(EAN): 9780071608381
Издательство: McGraw-Hill
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Цена: 18290.00 T
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Описание: A new title in this bestselling series helpnew English speakers say the right words atthe right time in any situation.