Название: Line by Line: How to Edit Your Own Writing ISBN: 0395393914 ISBN-13(EAN): 9780395393918 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 15870.00 T Наличие на складе: Заказано в издательстве. Описание: The essential guide for all writers. With over 700 examples of original and edited sentences, this book provides information about editing techniques, grammar, and usage for every writer from the student to the published author.
Автор: Sant Tom Название: Persuasive Business Proposals: Writing to Win More Customers ISBN: 081441785X ISBN-13(EAN): 9780814417850 Издательство: McGraw-Hill Рейтинг: Цена: 14860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Companies are still producing confusing, unpersuasive business proposals--few of which result in new clients or contracts. Learn how to craft a powerful proposal that increases your sales success.
When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck? For Mark Levy, the answer is freewriting, a technique he’s used for years to solve all types of business problems, and generate ideas for books, articles and blog posts. Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won’t be able to keep up with your output, and will be temporarily shunted into the background. You’ll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldn’t have created any other way. Levy shares six freewriting secrets designed to knock out your editor and let your genius run free. He also includes fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower—seven of which are new to this edition—and stories of problems he and others have solved through freewriting. Also new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, it’s a great way to generate content for books, articles, and other thought leadership pieces.
Автор: Gerald J.Alfred Название: Handbook of Technical Writing ISBN: 1457675528 ISBN-13(EAN): 9781457675522 Издательство: Springer Рейтинг: Цена: 37260.00 T Наличие на складе: Поставка под заказ. Описание: From formal reports and manuals to everyday e-mails, this handbook uses smart, accessible language to spotlight and clarify technical writing.
Автор: Booher, Dianna Название: Booher`s rules of business grammar ISBN: 0071486682 ISBN-13(EAN): 9780071486682 Издательство: McGraw-Hill Рейтинг: Цена: 26300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Easy memory tricks to ensure propergrammar in business presentations, emails,letters, and much more
Автор: Richard C. Freed, Joe Romano Название: Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss ISBN: 007139687X ISBN-13(EAN): 9780071396875 Издательство: McGraw-Hill Рейтинг: Цена: 16010.00 T Наличие на складе: Невозможна поставка. Описание: The difference between a winning proposal and one that comes in second is only two to five points on a 100-point scale. Designed to narrow that gap, this book supplies all the tools needed to generate consistently successful proposals that elicit new clients and contracts and win over peers and senior management on a new project. The secret is in the authors' systematic, easy-to-understand method currently used to train hundreds of consultants at A.T. Kearney and KPMG Peat Marwick. It shows how to crystallize and develop key proposal messages and themes. And it uses an extensive selection of worksheets to help organize and sequence the key psychological decisions necessary to move the buyer-of the proposed service, product, or idea-from the current situation to the desired outcome. The second edition is a thorough and complete update on the winning concepts popularized in the first edition. Changes include: refinements in the original method resulting from the nearly 10 years of practical experience using this method at A.T. Kearney; new examples and new scenarios reflecting the new business environment; a new chapter on Fees; a new chapter on Collaboration; and two new appendices (on "voice" and presentation of proposals).
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