Systems Thinking: Creative Holism for Managers, Michael C. Jackson

Автор: Holt Douglas
Название: Cultural Strategy
ISBN: 0199655855 ISBN-13(EAN): 9780199655854
Издательство: Oxford Academ
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Цена: 32200.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry`s, Holt and Cameron show how the theory works as an actionable strategy.

Автор: Kennedy Dan S., Walsh-Phillips Kim
Название: No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social M
ISBN: 1599185776 ISBN-13(EAN): 9781599185774
Издательство: McGraw-Hill
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Цена: 13710.00 T
Наличие на складе: Поставка под заказ.
Описание: To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.
Daring readers to stop accepting non-monetizable likes and shares for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums.
This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales."

Автор: Stoker John
Название: Overcoming Fake Talk: How to Hold REAL Conversations That Cr
ISBN: 0071815791 ISBN-13(EAN): 9780071815796
Издательство: McGraw-Hill
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Цена: 26300.00 T
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Описание: A compendium of ideas, frameworks, examples, and actions to improve conversations. It offers advice for turning challenging confrontations into rewarding exchanges that foster collaboration, improve performance, and achieve results.

Автор: Hankel Isaiah
Название: Black Hole Focus
ISBN: 0857085611 ISBN-13(EAN): 9780857085610
Издательство: Wiley
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Цена: 17950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ". an absurdly motivating book. " A.J. Jacobs, New York Times bestselling author Don t get stuck on a career path you have no passion for. Don t waste your intelligence on something that doesn t really mean anything more to you than a paycheck.