For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: "Thrift is the spirit of the day. Reckless spending is a thing of the past." You'll see here how simpler women's fashion designs -- of more traditional, affordable material -- recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray. For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without.
Автор: JoAnne Название: Authentic French Fashions of the Twenties: 413 Costume Designs from "L`Art Et La Mode " ISBN: 0486261875 ISBN-13(EAN): 9780486261874 Издательство: Dover Рейтинг: Цена: 14850.00 T Наличие на складе: Невозможна поставка. Описание: In the 1920s, fashion magazines were the principal source for news of the latest Paris couture. One of the most famous and long-lived of these journals was L'Art et la Mode, published from 1880 to 1967. L'Art et la Mode captured the glamor that was Paris in the Twenties, from days at the races to nights at the opera, from Sundays at the Ritz to Saturdays at the Folies-Bergиre, and it followed the glittering circuit that flourished from Longchamps to Deauville to Cannes to Biarritz. The magazine was read avidly not only by the rich who patronized the couture, but also by the woman who relied on her little dressmaker to copy the styles depicted in the periodical. This lavishly illustrated volume offers 138 dazzling pages from L'Art et la Mode featuring fashions for all occasions by the great French couturiers of the Twenties--Patou, Worth, Molyneux, Doucet, Paquin, Vionnet, Lanvin, and Chanel among them. Selected by JoAnne Olian, curator of the famed Costume Collection at the Museum of the City of New York, a wealth of designs include stylish outfits for winter sports, hunting season, tennis, golf, and other athletic pursuits, as well as high-fashion ensembles for soirйes and all manner of chic divertissements. In addition to choosing the plates, Ms. Olian has also provided an excellent introduction discussing the magazine, the period, and its fashion trends. The result is a beautifully illustrated, sumptuous look back at one of haute couture's most influential decades. It is also an outstanding and inexpensive source of copyright-free fashion illustrations for use by designers and craftspeople.
Автор: Carol Belanger Название: French Fashion Illustrations of the Twenties: 634 Cuts from La Vie Parisienne ISBN: 0486254585 ISBN-13(EAN): 9780486254586 Издательство: Dover Рейтинг: Цена: 9890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Treasury of royalty-free motifs from famed periodical, drawn with wit, flair and charm. Slinky beauties in a variety of gowns, dresses, coats, suits, beachwear, and other stylish outfits. Perfect for graphic projects calling for sophistication and feminine allure.
Автор: Tierney, Tom Название: Great Fashion Designs of the Twenties Paper Dolls ISBN: 0486244822 ISBN-13(EAN): 9780486244822 Издательство: Dover Рейтинг: Цена: 9920.00 T Наличие на складе: Невозможна поставка. Описание: Zelda and Scott Fitzgerald ... the "Lost Generation" ... illustrations by John Held, Jr. ... the "It" girl ... Lucky Lindy ... Louis Brooks ... prosperity, seemingly endless, and the inevitable crash. The twenties loom large in the American imagination as a decade unto itself, a brief span of years, but with a style all its own. In this paper doll collection, noted fashion illustrator Tom Tierney brings back the style that set the twenties apart, at least in terms of haute couture. Here are the fashions that gave the decade its distinctive chic and, in the process, revolutionized women's wear. Gone is the elaborate corsetry of the Edwardian age, waistlines are lower, hemlines are higher and costume jewelry is de rigueur. Thirty meticulously re-created costumes and two dolls (15 costumes per doll) present the voguish looks established by such haute couture legends as Coco Chanel, Jean Patou, Madeleine Vionnet, Paul Poiret, Madame Paquin, Worth, Lelong, and 11 others. Paper doll collectors, costume fanciers, and fashion historians will appreciate this delightful collection of artfully rendered paper dolls and costumes.
Название: Popular Advertising Cuts of the Twenties and Thirties ISBN: 0486292282 ISBN-13(EAN): 9780486292281 Издательство: Dover Рейтинг: Цена: 8230.00 T Наличие на складе: Нет в наличии. Описание: Over 900 cuts covering holidays, sports, animals, men, women, entertainment, trades and services, more. 908 illus.
Автор: Leslie Название: 1,001 Advertising Cuts from the Twenties and Thirties ISBN: 0486254909 ISBN-13(EAN): 9780486254906 Издательство: Dover Цена: 9890.00 T Наличие на складе: Нет в наличии. Описание: Authentic copyright-free graphics: Christmas trees, Spanish dancers, tightrope walkers, hundreds more. Spotlight fashion, entertainment, education, holidays, etc.
Название: 864 Humorous Cuts from the Twenties and Thirties ISBN: 0486284883 ISBN-13(EAN): 9780486284880 Издательство: Dover Цена: 7410.00 T Наличие на складе: Нет в наличии. Описание: Over 140 different artists—John Held, Jr., Peter Arno and Rube Goldberg among them—capture the carefree charm of the Jazz Age in 864 black-and-white illustrations. Their subjects: a flapper wedding, a wild "Charleston," Babe Ruth, motoring, Charlie Chaplin, football, theater crowds, a ga
Автор: Coffin Lewis Название: American Country Houses of the Thirties: With Photographs and Floor Plans ISBN: 0486455920 ISBN-13(EAN): 9780486455921 Издательство: Dover Рейтинг: Цена: 15680.00 T Наличие на складе: Невозможна поставка. Описание: About 1912, a renaissance of interest in early American architecture occurred that claimed the attention of a broad cross-section of the culture. It was demonstrated not only by being a popular topic in books and magazines, but also by the public's passion for collecting American antique furniture, and by students and architects traveling through different regions of the nation and photographing the most notable architectural examples. In the 1930s, the classic constructions from this earlier time mingled with the new materials and efficient designs, and the great American country house was born. This treasury showcases some of the finest American country houses produced during that unusually fruitful period. Culled from many of the best architectural firms of the time, the volume includes numerous detailed floor plans, lively sketches, and breathtaking photographs of exteriors and interiors. From simple cottages to functional family homes to sprawling estates, a wide variety of styles is represented. Celebrating the stately form, quiet technique, and balance and simplicity that is at the heart of every well-built American country house, anyone interested in history, art, and architecture will find in this collection an inspiring vision.
Автор: Sears, Roebuck and Co. Название: Sears House Designs of the Thirties ISBN: 0486429946 ISBN-13(EAN): 9780486429946 Издательство: Dover Рейтинг: Цена: 10710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This handsome reprint of a rare 1930s catalog displays the interiors and exteriors of Sears-designed homes. Illustrations of 68 houses, including measured floor plans, depict such attractive residences as the Belmont -- a six-room house -- and the Dover -- an English cottage with a massive chimney. Over 200 black-and-white illustrations.
The Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U.S. Post Office. More conservative than the up-to-the-minute fashion shops, mail-order catalogs nevertheless offered surprisingly much of the haute couture. But, above all, they accurately record what men, women, and children were actually wearing in the 1920s. Now Stella Blum (Curator of the Costume Institute at the Metropolitan Museum of Art, New York) has distilled into this volume the essence of the fashion pages of the Sears, Roebuck and other mail-order catalogs of the Twenties. Her informative text and selection of over 150 representative catalog pages -- comprising over 750 illustrations with original captions -- gradually trace the evolution of dress modes from the vogue of stodgy postwar fashions to the impact on costume of the crash of '29. In a year-by-year survey, Mrs. Blum's introductory texts relate the trends in fashion to the social changes of the dynamic and restless era, assessing the influence of war and technological developments on the high hemlines, flattened busts and hips, geometric patterns and "bobbed" hairstyles of the boyish flapper look. And as she notes, it was through the Sears catalogs that Parisian designers like Coco Chanel, Jeanne Lanvin, and Madeleine Vionnet made their influence felt on Midwestern farms and in urban ghettos. You'll find here a marvelous panorama of "smart," "modish," "chic," "stylish," and "ultra fashionable" apparel, as well as more traditional garments: for women and "misses" there are Middy blouses, Russian boots modeled by Gloria Swanson, "Bob" hats modeled by Clara Bow and Joan Crawford; coats, suits, dresses (including the first maternity dresses), sweaters, capes; silk and rayon stockings, corsets, chemises, camisoles, negligees; and accessories like necklaces, belts, combs, headbands, umbrellas, gloves, compacts, hand bags, wristwatches, and powderpuff cases. You'll see slower-to-change men's fashions -- shirts, ties, suits, sweaters, and sports clothes -- become trimmer, brighter, smarter. And you can follow the trends in children's fashions as well. For historians of costume, nostalgia buffs, and casual browsers, these pages afford a rare picture -- unspoiled by recent myths about the Roaring Twenties -- of how average people really dressed in the jazz age.
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