For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: "Thrift is the spirit of the day. Reckless spending is a thing of the past." You'll see here how simpler women's fashion designs -- of more traditional, affordable material -- recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray. For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without.
Автор: Tierney, Tom Название: Great fashion designs of the thirties: paper dolls in full colour ISBN: 0486247244 ISBN-13(EAN): 9780486247243 Издательство: Dover Рейтинг: Цена: 8230.00 T Наличие на складе: Нет в наличии. Описание: The 1930s they began somewhat unstylishly in the midst of a worldwide depression but ended as a dazzling and influential decade of haute couture. Influenced by the Bauhaus movement ("Form follow function") and the Art Deco trend, a coterie of brilliant designers set the tone for the times with an exciting new wave of provocative fashions. Here, in a handsome, painstakingly researched paper doll fashion book, noted artist and fashion authority Tom Tierney re-creates the exquisite inventions of the top couturiers: Schiaparelli, Lanvin, Vionnet, Molyneux, Chanel, Mainbocher, Worth, Paquin, and others. Rendered in glowing full color, the collection comprises two dolls and 32 meticulously detailed costumes, accurate down to the last nuance of fabric and fold. Suddenly out is the "boyish look" of the Roaring Twenties. It is a more seductive line. In the 30s, skirts take on a clinging fluidity, hats get smaller, gloves of every length are a la mode, and the backless evening gown makes a dramatic entrance. By 1933, Paris turns to Hollywood for inspiration and film stars Gloria Swanson, Joan Crawford, and Garbo are the new international fashion setters. (Tierney's dolls bear striking resemblances to the first two actresses.) Fashion connoisseurs will delight in this parade of stunning costumes, featuring a navy wool frock with sable-bordered cape-scarf and muff by Worth; an elegant gold lame evening gown with gathered peplum flounce by Lanvin; a Chanel creation of white tulle with sunburst stitching; Schiaparelli's "Chinese" taffeta cape and satin dress; and dozens of other inspiring designs. An informative text describes fabrics and accessories and lists the date of the creation and the designer's name. This charming, inexpensive haute-couture collection will appeal to paper doll enthusiasts, costume fanciers, fashion historians, and anyone interested in the fascinating 30s."
Название: Popular Advertising Cuts of the Twenties and Thirties ISBN: 0486292282 ISBN-13(EAN): 9780486292281 Издательство: Dover Рейтинг: Цена: 8230.00 T Наличие на складе: Нет в наличии. Описание: Over 900 cuts covering holidays, sports, animals, men, women, entertainment, trades and services, more. 908 illus.
Автор: Leslie Название: 1,001 Advertising Cuts from the Twenties and Thirties ISBN: 0486254909 ISBN-13(EAN): 9780486254906 Издательство: Dover Цена: 9890.00 T Наличие на складе: Нет в наличии. Описание: Authentic copyright-free graphics: Christmas trees, Spanish dancers, tightrope walkers, hundreds more. Spotlight fashion, entertainment, education, holidays, etc.
Автор: Sears, Roebuck and Co. Название: Sears, Roebuck Home Builder`s Catalog: The Complete Illustrated 1910 Edition ISBN: 0486263207 ISBN-13(EAN): 9780486263205 Издательство: Dover Рейтинг: Цена: 20640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sears, Roebuck and Company's 1910 catalog of home building materials, fixtures, and accessories from roofing and siding to chandeliers and porcelain bathtubs. Vintage ad copy, specifications, and prices provide a nostalgic look back at the way homes were built at the turn of the last century. An authentic source for restorers of homes today."
Название: 864 Humorous Cuts from the Twenties and Thirties ISBN: 0486284883 ISBN-13(EAN): 9780486284880 Издательство: Dover Цена: 7410.00 T Наличие на складе: Нет в наличии. Описание: Over 140 different artists—John Held, Jr., Peter Arno and Rube Goldberg among them—capture the carefree charm of the Jazz Age in 864 black-and-white illustrations. Their subjects: a flapper wedding, a wild "Charleston," Babe Ruth, motoring, Charlie Chaplin, football, theater crowds, a ga
Автор: Coffin Lewis Название: American Country Houses of the Thirties: With Photographs and Floor Plans ISBN: 0486455920 ISBN-13(EAN): 9780486455921 Издательство: Dover Рейтинг: Цена: 15680.00 T Наличие на складе: Невозможна поставка. Описание: About 1912, a renaissance of interest in early American architecture occurred that claimed the attention of a broad cross-section of the culture. It was demonstrated not only by being a popular topic in books and magazines, but also by the public's passion for collecting American antique furniture, and by students and architects traveling through different regions of the nation and photographing the most notable architectural examples. In the 1930s, the classic constructions from this earlier time mingled with the new materials and efficient designs, and the great American country house was born. This treasury showcases some of the finest American country houses produced during that unusually fruitful period. Culled from many of the best architectural firms of the time, the volume includes numerous detailed floor plans, lively sketches, and breathtaking photographs of exteriors and interiors. From simple cottages to functional family homes to sprawling estates, a wide variety of styles is represented. Celebrating the stately form, quiet technique, and balance and simplicity that is at the heart of every well-built American country house, anyone interested in history, art, and architecture will find in this collection an inspiring vision.
Название: Fashions of the Thirties: 476 Authentic Copyright-Free Illustrations ISBN: 0486275809 ISBN-13(EAN): 9780486275802 Издательство: Dover Рейтинг: Цена: 8230.00 T Наличие на складе: Невозможна поставка. Описание: In the 1930s, the Fashion Review Service offered a wide selection of advertising spots to small clothing and department stores that had no art staffs of their own. The cuts provided an accurate depiction of the latest fashion trends―hemline lengths, use of fur trims, sleek silhouettes, lapel widths, and much more. This volume reproduces hundreds of illustrations from issues of that now-rare periodical. A "must-have" for graphic artists looking for authentic fashions of the 1930s, this collection of more than 470 illustrations depicts, in sharp and easy-to-reproduce detail, formal and casual wear for adults and children of all ages. Among the items shown are stylish dresses, suits, evening gowns, coats, loungewear, fur stoles, handbags, lingerie, jewelry, and hats for women; men's suits, slacks, beachwear, jackets, ties, shoes, and pajamas; and a variety of playclothes and special-occasion outfits for infants, young children, and teenagers. An instant source of period charm for designers, these illustrations will also be of great value to students of fashion and costume history.
Автор: Ideal Homes Название: Ideal Homes of the Thirties ISBN: 0486472558 ISBN-13(EAN): 9780486472553 Издательство: Dover Рейтинг: Цена: 14020.00 T Наличие на складе: Нет в наличии. Описание: Adapted from a rare 1933 catalog, this volume showcases 60 plans for two-story houses. It features photographs (most in full color), floor plans, and descriptive text that depict a splendid variety of economic styles, including colonial, mission, foursquare, and bungalow. Each house appears in a two-page spread, forming an elegant and highly readable presentation.
The Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U.S. Post Office. More conservative than the up-to-the-minute fashion shops, mail-order catalogs nevertheless offered surprisingly much of the haute couture. But, above all, they accurately record what men, women, and children were actually wearing in the 1920s. Now Stella Blum (Curator of the Costume Institute at the Metropolitan Museum of Art, New York) has distilled into this volume the essence of the fashion pages of the Sears, Roebuck and other mail-order catalogs of the Twenties. Her informative text and selection of over 150 representative catalog pages -- comprising over 750 illustrations with original captions -- gradually trace the evolution of dress modes from the vogue of stodgy postwar fashions to the impact on costume of the crash of '29. In a year-by-year survey, Mrs. Blum's introductory texts relate the trends in fashion to the social changes of the dynamic and restless era, assessing the influence of war and technological developments on the high hemlines, flattened busts and hips, geometric patterns and "bobbed" hairstyles of the boyish flapper look. And as she notes, it was through the Sears catalogs that Parisian designers like Coco Chanel, Jeanne Lanvin, and Madeleine Vionnet made their influence felt on Midwestern farms and in urban ghettos. You'll find here a marvelous panorama of "smart," "modish," "chic," "stylish," and "ultra fashionable" apparel, as well as more traditional garments: for women and "misses" there are Middy blouses, Russian boots modeled by Gloria Swanson, "Bob" hats modeled by Clara Bow and Joan Crawford; coats, suits, dresses (including the first maternity dresses), sweaters, capes; silk and rayon stockings, corsets, chemises, camisoles, negligees; and accessories like necklaces, belts, combs, headbands, umbrellas, gloves, compacts, hand bags, wristwatches, and powderpuff cases. You'll see slower-to-change men's fashions -- shirts, ties, suits, sweaters, and sports clothes -- become trimmer, brighter, smarter. And you can follow the trends in children's fashions as well. For historians of costume, nostalgia buffs, and casual browsers, these pages afford a rare picture -- unspoiled by recent myths about the Roaring Twenties -- of how average people really dressed in the jazz age.
Автор: Leslie Название: Advertising Spot Illustrations of the Twenties and Thirties: 1,593 Cuts ISBN: 0486260984 ISBN-13(EAN): 9780486260983 Издательство: Dover Цена: 9060.00 T Наличие на складе: Нет в наличии. Описание: Copyright-free spots dramatize business, communications, education, industry, construction, sports, travel, entertainment, more—all arranged by category for easy use.
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