Enchantment, 

Автор: Bruno Bettelheim
Название: The Uses of Enchantment
ISBN: 0140137270 ISBN-13(EAN): 9780140137279
Издательство: Random House - Penguin
Рейтинг:
Цена: 9670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Wicked stepmothers and beautiful princesses ...magic forests and enchanted towers ...little pigs and big bad wolves ...Fairy tales have been an integral part of childhood for hundreds of years. But what do they really mean? This book presents an exploration of the best-known fairy stories.

Автор: Spoto
Название: Enchantment: Life of Audrey Hepburn
ISBN: 0099487047 ISBN-13(EAN): 9780099487043
Издательство: Random House - Penguin
Рейтинг:
Цена: 11430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It won her an Oscar. She went on to bring her unique grace and high spirits to a number of highly acclaimed films - from Funny Face and The Nun`s Story to My Fair Lady, Breakfast at Tiffany`s and Robin and Marian. For a while it looked as though her personal life would follow the Hollywood dream.

Автор: Stewart Mary
Название: The Last Enchantment
ISBN: 144473752X ISBN-13(EAN): 9781444737523
Издательство: Hodder
Рейтинг:
Цена: 10110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The story begun in The Crystal Cave and continued in The Hollow Hills reaches its climax in The Last Enchantment, the final story of Merlin in Mary Stewart`s beloved Arthurian Saga.

Автор: Kawasaki, Guy
Название: The Art of Enchantment
ISBN: 1591843790 ISBN-13(EAN): 9781591843795
Издательство: Random House (USA)
Цена: 16520.00 T
Наличие на складе: Нет в наличии.
Описание: Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .
- A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.
- A small cable channel (E ) to win the TV broadcast rights to radio superstar Howard Stern.
- A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.
- A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.
This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."

Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.

As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.

Автор: Stewart Mary
Название: Last Enchantment
ISBN: 0340258292 ISBN-13(EAN): 9780340258293
Издательство: Hodder
Рейтинг:
Цена: 8090.00 T
Наличие на складе: Нет в наличии.
Описание: Part of the "Merlin" trilogy after "The Crystal Cave" and "The Hollow Hills", this work brings Arthur out of hiding to claim the crown he was born to wear. Merlin, Arthur`s protector, sees the glories and horrors that await the new king... and to save him Merlin musters all his power to weave one last enchantment.

Автор: Gardner
Название: Excess of Enchantment
ISBN: 044122363X ISBN-13(EAN): 9780441223633
Издательство: Random House (USA)
Цена: 3670.00 T
Наличие на складе: Нет в наличии.

Автор: Card
Название: Enchantment
ISBN: 0345416880 ISBN-13(EAN): 9780345416889
Издательство: Random House (USA)
Цена: 4900.00 T
Наличие на складе: Нет в наличии.
Описание: Follows one man from ninth-century Russia to present-day America as he struggles to rescue a princess and her kingdom, find true love, and overcome the blackest of evil.

Автор: Guy Kawasaki
Название: Enchantment
ISBN: 0241953650 ISBN-13(EAN): 9780241953655
Издательство: Random House - Penguin
Рейтинг:
Цена: 14950.00 T
Наличие на складе: Невозможна поставка.
Описание: How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to the author, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. He explains all the tactics you need to enchant.

Автор: Okri, Ben
Название: Songs Of Enchantment
ISBN: 0099218712 ISBN-13(EAN): 9780099218715
Издательство: Random House - Penguin
Рейтинг:
Цена: 8790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The second book in the trilogy which began with the Booker prize-winning The Famished Road. `A love story and an account of the conflict between the parties of the Rich and Poor...