Kawasaki, Guy The Art of Enchantment 9781591843795

Варианты приобретения

Цена: 16520.00T
Кол-во:
о цене
Наличие: Отсутствует.
Возможна поставка под заказ. Дата поступления на склад уточняется после оформления заказа

Добавить в корзину

в Мои желания

Автор: Kawasaki, Guy
Название: The Art of Enchantment
Перевод названия: Ги Кавасаки: Искусство волшебства
ISBN: 9781591843795
Издательство: Random House (USA)
Классификация: ISBN-10: 1591843790
Обложка/Формат: Hardcover
Страницы: 224
Вес: 0.36 кг.
Дата издания: 08.03.2011
Серия: Business
Язык: English
Размер: HBK
Поставляется из: США
Описание: Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, its more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .
- A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.
- A small cable channel (E ) to win the TV broadcast rights to radio superstar Howard Stern.
- A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.
- A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.
This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other peoples entrenched habits and defy the not-always-wise wisdom of the crowd.

Kawasakis lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.

As Kawasaki writes, Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do. Thats a big goal, but one thats possible for all of us.

The Art of Enchantment, Kawasaki, Guy