Автор: Berkhout, Constant Название: Assortment and merchandising strategy ISBN: 3030111628 ISBN-13(EAN): 9783030111625 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety. Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety. The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so. Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, Assortment and Merchandising Strategy provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers.
Автор: Molenaar Название: Shopping 3.0 ISBN: 1138255947 ISBN-13(EAN): 9781138255944 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the Internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends. Cor Molenaar explores the impact of changing consumer attitudes to shopping; the role of new technology in future retailing and the changing face of both city centre and out of town shops and malls. Shopping 3.0 offers a welcome helping hand for retailers, both physical and web-based shopkeepers; something to help you make sense of the ongoing revolution in shopping and to plan or adjust your business strategy to enable you not just to survive but to thrive in a world that will look very different in a few years time.
Автор: M. Micheletti Название: Political Virtue and Shopping ISBN: 1349526487 ISBN-13(EAN): 9781349526482 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Political consumerism is turning the market into a site for politics and ethics. In the face of economic globalization and a regulatory vacuum, consumers increasingly take responsibility in their own hands, making the market an important venue for political action through their decisions of what to purchase.
Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline.
The End of Online Shopping: The Future of New Retail in an Always Connected World describes how the smart, the sharing, the circular, and the platform economy are shaping a new era of always connected retail. Retailers urgently need to innovate if they want to stay relevant in a world dominated by marketplaces and sharing platforms. The book contains inspiring examples from different industries -- which include the usual suspects such as Amazon, Alibaba, and Google, but also local startups -- and covers all aspects of the customer journey, from orientation and selection to delivery.
The End of Online Shopping provides an excellent overview of shopping trends and developments worldwide, and offers readers indispensable insights into the future of retail.
Автор: Bailey, Matthew Название: Managing the Marketplace ISBN: 0367500558 ISBN-13(EAN): 9780367500559 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia.
Автор: Jongen, Wijnand (ecommerce Europe, The Netherlands & Thusiwinkel Org, The Netherlands) Название: End of online shopping, the: the future of new retail in an always connected world ISBN: 981327476X ISBN-13(EAN): 9789813274761 Издательство: World Scientific Publishing Рейтинг: Цена: 26400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline.
The End of Online Shopping: The Future of New Retail in an Always Connected World describes how the smart, the sharing, the circular, and the platform economy are shaping a new era of always connected retail. Retailers urgently need to innovate if they want to stay relevant in a world dominated by marketplaces and sharing platforms. The book contains inspiring examples from different industries -- which include the usual suspects such as Amazon, Alibaba, and Google, but also local startups -- and covers all aspects of the customer journey, from orientation and selection to delivery.
The End of Online Shopping provides an excellent overview of shopping trends and developments worldwide, and offers readers indispensable insights into the future of retail.
Автор: Berkhout Constant Название: Retail Marketing Strategy: Delivering Shopper Delight ISBN: 1398695769 ISBN-13(EAN): 9781398695764 Издательство: Неизвестно Рейтинг: Цена: 156330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Improve and develop your marketing strategy in the retail industry with this essential handbook to the core topics of shopper marketing.
Название: Shopping Centre Marketing ISBN: 1032690526 ISBN-13(EAN): 9781032690520 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Kahn, Barbara E. Название: Shopping revolution, updated and expanded edition ISBN: 1613631146 ISBN-13(EAN): 9781613631140 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 18390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews).
The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.
In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges.
Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines:
In a brand-new chapter, how companies in China, like Alibaba, JD.com, and Pinduoduo have changed the game;
How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them;
How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today;
How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath;
How Sephora drew away customers from once-dominant department stores to become the go-to retailers for beauty products.
Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's--and tomorrow's--retail environment.
Автор: Robert G.V. Baker Название: Dynamic Trip Modelling ISBN: 9048171121 ISBN-13(EAN): 9789048171125 Издательство: Springer Рейтинг: Цена: 204040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: When I looked for a new application, I realised that shopping centre demand could be like a longitudinal wave, governed by centre opening and closing times. The testing and application of the model required the compilation of shopping centre surveys and an Internet data set.
A fun, nostalgic look at the great American stores of yesteryear and their rise and fall.
The wealthy and leisured lady of the 1920s shopped in a palatial downtown department store with a restaurant, beauty parlor, movie theater, and live orchestra--the harried suburban mom of today rushes her purchases through the self-checkout at the big box store. The Great American Shopping Experience explains how this transformation happened in a fascinating and entertaining history of the growth and decline of America's massive retail empires.
From the humble 19th century dry goods store to the majestic department stores of the early 20th century to the shopping malls and outlet stores of today, The Great American Shopping Experience tells the romantic story of Americans' relentless pursuit of the better bargain, surveying the changing fashions, social ideals, and marketing innovations that created shopping as we know it.
The Great American Shopping Experience also takes a nostalgic look back at the stores we loved, from the small regional stores that were gobbled up to the big chains that still survive today. If you've ever wondered what happened to your favorite store, The Great American Shopping Experience has the answers.
A popular history that is both fun and compelling, The Great American Shopping Experience tells an epic story of capitalism's powers of creative destruction, the repeated transformation of American society, fortunes made and unmade--and takes a fond look back at the great times and amazing deals we had along the way.
Автор: Micheletti Название: Political Virtue and Shopping ISBN: 1403961336 ISBN-13(EAN): 9781403961334 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Political consumerism is turning the market into a site for politics and ethics. In the face of economic globalization and a regulatory vacuum, consumers increasingly take responsibility in their own hands, making the market an important venue for political action through their decisions of what to purchase.
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