Fashion marketing and communications, Mitterfellner, Olga (london College Of Fashion, Uk)
Старое издание
Автор: Mitterfellner Olga Название: Fashion Marketing and Communication ISBN: 1138323098 ISBN-13(EAN): 9781138323094 Издательство: Taylor&Francis Цена: 34700 T Наличие на складе: Нет в наличии. Описание: This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
Автор: Baxter-wright, Emma Название: Little Book of Chanel by Lagerfeld: The Story of the Iconic Fashion Designer ISBN: 1802790160 ISBN-13(EAN): 9781802790160 Издательство: Carlton Books Рейтинг: Цена: 14770.00 T Наличие на складе: Есть Описание: The essential guide to Karl Lagerfeld`s tenure at Chanel from his early days in the 1980s, charting his constant reinvention of the fashion house that maintained Chanel as the most illustrious couture house in the world.
Автор: Laia Farran Graves Название: Little Book of Prada ISBN: 178739459X ISBN-13(EAN): 9781787394599 Издательство: Little Brown Рейтинг: Цена: 14160.00 T Наличие на складе: Есть Описание: Little Book of Prada explores the evolutions and innovations of the brand, as well as a design ethos informed by an interest in minimalism and contemporary art.
Автор: Homer, Karen Название: Little book of Alexander McQueen ISBN: 1847961002 ISBN-13(EAN): 9781847961006 Издательство: Carlton Books Рейтинг: Цена: 14770.00 T Наличие на складе: Есть Описание: An illustrated exploration of the story behind the brand, from Alexander McQueen`s own early days to the current leadership of Sarah Burton. Includes a collection of finished designs, close-up details and personal sketches.
Автор: Gilroy, Darla-jane Название: Little Book of Burberry : The Story of the Iconic Fashion House ISBN: 1802792678 ISBN-13(EAN): 9781802792676 Издательство: Carlton Books Рейтинг: Цена: 14770.00 T Наличие на складе: Есть Описание: A pocket-sized, illustrated book on all things Burberry, from its humble beginnings in 1856 to its current designs.
Автор: Homer, Karen Название: Little Book of Givenchy: The Story of the Iconic Fashion House ISBN: 1780972776 ISBN-13(EAN): 9781780972770 Издательство: Carlton Books Рейтинг: Цена: 14770.00 T Наличие на складе: Есть Описание: An illustrated exploration of the story behind the fashion house Givenchy, from its creation in 1952 to its current leadership and designs. Includes a collection of finished designs, close-up details and key moments.
Автор: Lea-greenwood, Gaynor (manchester Metropolitan University, Uk) Название: Fashion marketing communications ISBN: 1405150602 ISBN-13(EAN): 9781405150606 Издательство: Wiley Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Govoni N Название: Dictionary of Marketing Communications ISBN: 0761927719 ISBN-13(EAN): 9780761927716 Издательство: Sage Publications Рейтинг: Цена: 63360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.
Название: The Evolution of Integrated Marketing Communications ISBN: 113800894X ISBN-13(EAN): 9781138008946 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.
Автор: Copley Paul Название: Marketing Communications Management ISBN: 0857027875 ISBN-13(EAN): 9780857027870 Издательство: Sage Publications Рейтинг: Цена: 69690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: `First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
Автор: Arora Название: Advertising Confluence ISBN: 1137492244 ISBN-13(EAN): 9781137492241 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.
Автор: Rowles Daniel Название: Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising ISBN: 0749479795 ISBN-13(EAN): 9780749479794 Издательство: Неизвестно Рейтинг: Цена: 45590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.
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