Автор: Cheryl Mallen, Lorne J. Adams Название: Event management in sport, recreation, and tourism, 4th edition ISBN: 1032488476 ISBN-13(EAN): 9781032488479 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Anton Shone and Bryn Parry Название: Successful event management, 5th edition ISBN: 1473759110 ISBN-13(EAN): 9781473759114 Издательство: Cengage Learning Рейтинг: Цена: 54900.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The fifth edition of Successful Event Management covers every aspect of events management, from the planning and set up process through to delivery, close-down and evaluation. The wealth of case studies includes both successful and failed events, allowing you to really understand how the principles described in the text can affect the outcome of an event.
Автор: Jones, Meegan (the Green Event Guide, Australia) Название: Sustainable event management ISBN: 1138217638 ISBN-13(EAN): 9781138217638 Издательство: Taylor&Francis Рейтинг: Цена: 56130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Written by a leading trainer and consultant, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate and manage event sustainability issues and impacts - for events of any style and scale, anywhere in the world.
Название: Urban events, place branding and promotion ISBN: 1138354392 ISBN-13(EAN): 9781138354395 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.
Автор: Sitkin, Lea Название: Urban Events, Place Branding and Promotion ISBN: 1032088559 ISBN-13(EAN): 9781032088556 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.
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Автор: Jackson Название: A Practical Guide to Event Promotion ISBN: 1138915343 ISBN-13(EAN): 9781138915343 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.
This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Berners Название: The Practical Guide to Managing Event Venues ISBN: 1138486396 ISBN-13(EAN): 9781138486393 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is a short, accessible and practical guide to running venues which are in the business of hosting events. Logically structured around the key stages of event management, this book makes the business of venue management appealing, understandable and achievable
Название: Event Management in Sport, Recreation and Tourism ISBN: 1138234753 ISBN-13(EAN): 9781138234758 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Поставка под заказ.
Автор: Harrison, Mark (the T1 Agency, Canada) Название: What sponsors want: an inspirational guide for event marketers ISBN: 981121901X ISBN-13(EAN): 9789811219016 Издательство: World Scientific Publishing Рейтинг: Цена: 58080.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' -- experiences which are miraculously secured with money. The author asks questions such as: "Do any corporate sponsors really believe that more logos are what their consumers want?" and, "do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?"
In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
Автор: Jones, Meegan (the Green Event Guide, Australia) Название: Sustainable event management ISBN: 113821762X ISBN-13(EAN): 9781138217621 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Written by a leading trainer and consultant, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate and manage event sustainability issues and impacts - for events of any style and scale, anywhere in the world.
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