Marketing Strategies for Central and Eastern Europe,
Название: Marketing Strategies for Central and Eastern Europe ISBN: 1138718246 ISBN-13(EAN): 9781138718241 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.
Internationalisation of Social Sciences in Central and Eastern Europe explores the way in which social sciences, in comparison with other sciences in Europe, have been divided by the political orders of West and East. As part of the field of science policies in Europe, this book contributes to the creation of a new understanding of the European academic landscape of social sciences with particular focus on CEE countries.
In its investigation of the emergence of social sciences in Central and Eastern Europe following the collapse of the totalitarian systems, this book discusses how the internationalisation of the social sciences and the convergence between Western and Eastern social scientific life is hindered by factors including funding, academic contacts, and curriculum development. The issues addressed within the text serve to prompt the realisation that coherence in European social sciences can be reached only if new academic traditions and cultures are developed, and science policies harmonised.
This book is essential reading for undergraduate and graduate students of European Integration, CEE or Transitional Studies, and any courses related to science policies. It is also relevant to science administrators and policy makers at national and European level.
Название: Chinese migrants in Russia, Central Asia and Eastern Europe ISBN: 0415578744 ISBN-13(EAN): 9780415578745 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides a comprehensive overview of Chinese migration to the countries of the former Soviet bloc - Russia, Eastern Europe and countries of Central Asia - exploring how the migration has come about, discussing the motivation of the migrants and examining the significant contribution the migrants are making.
Автор: Michael Dobbins Название: Higher Education Policies in Central and Eastern Europe ISBN: 0230291392 ISBN-13(EAN): 9780230291393 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A political science perspective on higher education reform in Central and Eastern Europe. Examines the impact of historical institutions and transnational networking on institutions of higher education and assesses whether Poland, the Czech Republic, Bulgaria and Romania are converging towards a common model of market-based governance.
Автор: Tomasz Zarycki Название: Ideologies of Eastness in Central and Eastern Europe ISBN: 0415787971 ISBN-13(EAN): 9780415787970 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Невозможна поставка. Описание: This book explores how the countries of Eastern Europe, which were formerly part of the Soviet bloc have, since the end of communist rule, developed a new ideology of their place in the world. Drawing on post-colonial theory and on identity discourses in the writings of local intelligentsia figures, the book shows how people in these countries no longer think of themselves as part of the "east", and how they have invented new stereotypes of the countries to the east of them, such as Ukraine and Belarus, to which they see themselves as superior. The book demonstrates how there are a whole range of ideologies of "eastness", how these have changed over time, and how such ideologies impact, in a practical way, relations with countries further east.
Автор: Pirro, Andrea L. P. Название: Populist radical right in central and eastern europe ISBN: 1138839876 ISBN-13(EAN): 9781138839878 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Often neglected in the study of far right organisations, post-communist Europe recently witnessed the rise and fall of a number of populist radical right parties. The Populist Radical Right in Central and Eastern Europe is the first comparative study to focus on the ideology, impact, and electoral performance of this party family in the region. The book advances a series of arguments concerning the context and text of these parties, and systematically analyses the supply-side and demand-side of populist radical right politics. Whilst populist radical right parties in Central and Eastern Europe maintain broad similarities with their West European counterparts, they come across as a distinct phenomenon worthy of study in their own right. Parties like Ataka (Bulgaria), Jobbik (Hungary), and the SNS (Slovakia) resort to historical legacies and contextual idiosyncrasies to frame their ideology; interact with other parties over a number of policy areas; and ultimately compete for public office on the basis of their nativist agenda.
The book provides a novel framework for the analysis of different aspects of populist radical right politics, notably enhancing the understanding of this phenomenon by means of primary data such as personal interviews with party leaders and original expert surveys. Using the ideological features of these parties as an overarching analytical tool, this book is essential reading for students and scholars researching the far right, post-communist issues and European politics in general.
Автор: Ray Taras Название: National Identities and Ethnic Minorities in Eastern Europe ISBN: 1349265551 ISBN-13(EAN): 9781349265558 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume provides a cross-national analysis of the changing identities of various national and ethnic groups, their new political influence in the emergent democracies and their efforts to revive suppressed cultures.
Автор: G. Gill Название: Politics in the Russian Regions ISBN: 134935466X ISBN-13(EAN): 9781349354665 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume analyzes the changing power relations in the Russian regions and in their relationship with the centre. It considers Russian federalism and the changes that Putin has introduced, and the distribution of power at the regional level. The result is a rich survey of the state of federal relations in Russia.
Автор: Alfio Cerami; Pieter Vanhuysse Название: Post-Communist Welfare Pathways ISBN: 1349311294 ISBN-13(EAN): 9781349311293 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book adopts novel theoretical approaches to study the diverse welfare pathways that have evolved across Central and Eastern Europe since the end of communism. It highlights the role of explanatory factors such as micro-causal mechanisms, power politics, path departure, and elite strategies.
Автор: Heinrich Best; Ulrike Becker Название: Elites in Transition ISBN: 3810018449 ISBN-13(EAN): 9783810018441 Издательство: Springer Рейтинг: Цена: 81050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "Who rules in Eastern Europe?" became a fundamental question for western researchers and other observers after communist regimes were established in the region, and it gained further importance as state socialism expanded into Central Europe after the Second World War. A political order which, according to Leninist theory of the state and to subsequent Stalinist political practice, was primarily a highly centralised and repressive power organisation, directed, as if it were natural, researchers attention towards the highest echelon of office holders in party and state. Extreme centralisation of power in these regimes was consequently linked to an elitist approach to analysing them from a distant viewpoint. It is one of the many paradoxes of state socialism, that a social and political order which presumptuously claimed to be the final destination of historical development and to be based on deterministic laws of social evolution, which claimed an egalitarian nature and denied the significance of the individual, was per- ceived through the idiosyncrasies, rivalries and personal traits of its rulers. The largest part of these societies remained in grey obscurity, onlyoccasion- ally revealing bits of valid information about a social life distant from the centres of power. It is debatable whether this top-headedness of western re- search into communist societies created a completely distorted picture of re- ality, however, it certainly contributed to an overestimation of the stability of these regimes, an underestimation of their factual diversity and a misjudge- ment of the extent of conflicts and cleavages dividing them.
Автор: M. Dobbins Название: Higher Education Policies in Central and Eastern Europe ISBN: 1349331996 ISBN-13(EAN): 9781349331994 Издательство: Springer Рейтинг: Цена: 81050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A political science perspective on higher education reform in Central and Eastern Europe. Examines the impact of historical institutions and transnational networking on institutions of higher education and assesses whether Poland, the Czech Republic, Bulgaria and Romania are converging towards a common model of market-based governance.
Автор: Tomas Kucera; Olga V. Kucerova; Oksana B. Opara; E Название: New Demographic Faces of Europe ISBN: 3642641318 ISBN-13(EAN): 9783642641312 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book presents a comprehensive overview of the recent demographic trends in the countries of Central and Eastern Europe focusing on such critical issues as fertility decline, changes in mortality, migration dynamics, acceleration of population ageing and negative population growth.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
