Digital Media Economics: A Critical Introduction, Brett Caraway

Автор: Holm, Nicholas (massey University, New Zealand)
Название: Advertising and consumer society
ISBN: 1032181362 ISBN-13(EAN): 9781032181363
Издательство: Taylor&Francis
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Цена: 33670.00 T
Наличие на складе: Нет в наличии.
Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.

Автор: Zima, Peter V.
Название: Discourse and Power
ISBN: 1032426403 ISBN-13(EAN): 9781032426402
Издательство: Taylor&Francis
Рейтинг:
Цена: 39800.00 T
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Автор: Varey, Richard
Название: Marketing Communication
ISBN: 0415230403 ISBN-13(EAN): 9780415230407
Издательство: Taylor&Francis
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Цена: 63280.00 T
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Автор: Savigny Heather
Название: Political Communication
ISBN: 1137011378 ISBN-13(EAN): 9781137011374
Издательство: Springer
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Цена: 37590.00 T
Наличие на складе: Поставка под заказ.
Описание: This major international text introduces the key themes, issues and theoretical approaches in the field. A central concern is to put the politics back into the study of communication by posing key critical questions about power and ideology: what is being communicated, by whom, how, in whose interests, and with what effects and implications?

Автор: Andrea Mayr, David Machin
Название: How to Do Critical Discourse Analysis: A Multimodal Introduction
ISBN: 1529772990 ISBN-13(EAN): 9781529772999
Издательство: Sage Publications
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Цена: 118270.00 T
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Описание:

Want to use Critical Discourse Analysis, but not sure where to start? This book is the complete toolkit you need.

Each chapter presents distinct concepts and ideas in Critical Discourse Analysis, explaining how to use them in your research – and why. Packed with case studies of news texts, social media content, memes, promotional videos, institutional documents, infographics and webpages, the book shows you how to apply each set of tools to real life examples.

Most importantly, examples, case studies, and revised opening chapters of this second edition show how multimodal Critical Discourse Analysis can help us to understand the role of language in the functioning of society and politics today, shaping our priorities for what to do and how to act.

This book is an inspiring and valuable resource for any undergraduate students and researchers who wish to understand and use Critical Discourse Analysis.

David Machin is Professor of Linguistics at Shanghai International Studies University.

Andrea Mayr is an Associate Professor at Zayed University.

Автор: Hoechsmann
Название: Media Literacies - A Critical Introduction
ISBN: 1405186119 ISBN-13(EAN): 9781405186117
Издательство: Wiley
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Цена: 80200.00 T
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Описание: Media Literacies: A Critical Introduction traces the history of media literacy and grapples with the fresh challenges posed by the convergent media of the 21st century. The book provides a much-needed guide to what it means to be literate in today s media-saturated environment.

Автор: Strate, Lance
Название: Amazing ourselves to death
ISBN: 1433119315 ISBN-13(EAN): 9781433119316
Издательство: Peter Lang
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Цена: 172440.00 T
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Описание: Neil Postman’s most popular work, Amusing Ourselves to Death (1985), provided an insightful critique of the effects of television on public discourse in America, arguing that television’s bias towards entertaining content trivializes serious issues and undermines the basis of democratic culture. Lance Strate, who earned his doctorate under Neil Postman and is one of the leading media ecology scholars of our time, re-examines Postman’s arguments, updating his analysis and critique for the twenty-first-century media environment that includes the expansion of television programming via cable and satellite as well as the Internet, the web, social media, and mobile technologies.
Integrating Postman’s arguments about television with his critique of technology in general, Strate considers the current state of journalism, politics, religion, and education in American culture. Strate also contextualizes Amusing Ourselves to Death through an examination of Postman’s life and career and the field of media ecology that Postman introduced. This is a book about our prospects for the future, which can only be based on the ways in which we think and talk about the present.

Автор: Johanssen, Dr Jacob, Phd Kruger, Dr Steffen, Phd
Название: Media and psychoanalysis
ISBN: 1913494578 ISBN-13(EAN): 9781913494575
Издательство: Неизвестно
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Цена: 39590.00 T
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Описание: Media and Psychoanalysis is the first critical introduction to the psychoanalytic study of media - from film and TV, to social media, games and artificial intelligence and is an indispensable read for everyone who wants to understand the complex relationship between humans and technology today.

Автор: Piller Ingrid
Название: Intercultural Communication: A Critical Introduction
ISBN: 1474412912 ISBN-13(EAN): 9781474412919
Издательство: Bloomsbury Academic
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Цена: 28500.00 T
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Описание: Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication.

Автор: Caraway, Brett
Название: Digital media economics
ISBN: 1529796490 ISBN-13(EAN): 9781529796490
Издательство: Sage Publications
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Цена: 35890.00 T
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Описание:

Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day.  Most media textbooks won't tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk's takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today's media technologies that will enrich your understanding of their technical, cultural, and social significance.

Providing a comprehensive introduction to the basics of economics and putting theory into practice, Caraway offers an expansive approach to media economics in action.  The book includes:

- chapters on early economic thought and political economy
- a two-part overview of the foundations of economics 
- a wide range of examples covering topics such as advertising, user-generated content and smartphones

The detail and depth of this book, with its up-to-date case studies and broad approach, makes it the essential introduction to economics for media students.

Автор: Merrin William
Название: Digital War
ISBN: 1138899879 ISBN-13(EAN): 9781138899872
Издательство: Taylor&Francis
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Цена: 39800.00 T
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Описание: Digital War offers a comprehensive overview of the impact of digital technologies upon the military, the media, the global public and on the concept of `warfare` itself.

Автор: Brian L. Ott, Robert L. Mack
Название: Critical Media Studies
ISBN: 1119406129 ISBN-13(EAN): 9781119406129
Издательство: Wiley
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Цена: 51690.00 T
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Описание: Previous edition: Oxford: Wiley Blackwell, 2014.