Consumer Behavior: Buying, Having, and Being, 14 Global Edition, Solomon, Michael Russell, Cristel
Старое издание
Автор: Solomon, Michael R. Название: Consumer behavior: buying, having, and being, 12 global edition ISBN: 1292318104 ISBN-13(EAN): 9781292318103 Издательство: Pearson Education Цена: 107170 T Наличие на складе: Невозможна поставка. Описание: This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses.
Beyond consumer behavior: How buying habits shape identityA #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior.
Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior. Pearson MyLab Marketing is not included.
Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Reach every student by pairing this text with Pearson MyLab MarketingMyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
Автор: Sumer, Selay Ilgaz Название: Social Media Analytics in Predicting Consumer Behavior ISBN: 1032059907 ISBN-13(EAN): 9781032059907 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Understanding the importance of social media analytics. Comprehending the role of social media analytics in predicting consumer behavior. Understanding the importance of using social media in strategic marketing plans.
Автор: Foxall Название: Perspectives on Consumer Choice ISBN: 1137501197 ISBN-13(EAN): 9781137501196 Издательство: Springer Рейтинг: Цена: 107130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.
Автор: Hawkins Delbert I Название: Consumer Behavior: Building Market Strategy ISBN: 0071315128 ISBN-13(EAN): 9780071315128 Издательство: McGraw-Hill Рейтинг: Цена: 43240.00 T Наличие на складе: Поставка под заказ. Описание: Provides students with an understanding of consumer behavior. This title states that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. It integrates theory, strategy-based examples, and application.
Автор: Holtzclaw Eric V Название: Laddering ISBN: 1118566122 ISBN-13(EAN): 9781118566121 Издательство: Wiley Рейтинг: Цена: 23220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window.
Автор: Silver Название: The Essentials of Marketing Research ISBN: 041589929X ISBN-13(EAN): 9780415899291 Издательство: Taylor&Francis Рейтинг: Цена: 178640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.
Автор: Kimmel Allan J Название: People and Products ISBN: 1138812250 ISBN-13(EAN): 9781138812253 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.
With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as:
the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of;
design and form and how they facilitate product usage;
technological developments and the ways they have changed how consumers interact with products;
product disposal and sustainability;
emerging and future trends in consumer behavior and product development and design.
This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.
Автор: Kimmel Allan J. Название: People and Products ISBN: 1138812242 ISBN-13(EAN): 9781138812246 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.
With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as:
the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of;
design and form and how they facilitate product usage;
technological developments and the ways they have changed how consumers interact with products;
product disposal and sustainability;
emerging and future trends in consumer behavior and product development and design.
This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.
Автор: Ng, Sharon; Lee, Angela Y. Название: Handbook of Culture and Consumer Behavior ISBN: 0199388520 ISBN-13(EAN): 9780199388523 Издательство: Oxford Academ Рейтинг: Цена: 71810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.
Автор: Charan Ashok Название: Marketing Analytics: A Practitioner`s Guide to Marketing Analytics and Research Methods ISBN: 9814641367 ISBN-13(EAN): 9789814641364 Издательство: World Scientific Publishing Рейтинг: Цена: 136230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.
Автор: Foxall, Gordon|| Название: Context and Cognition in Consumer Research ISBN: 1138778206 ISBN-13(EAN): 9781138778207 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This work pays particular attention to the roles of perception and emotion in accounting for consumers` actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.
Автор: Foxall Gordon Название: Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide ISBN: 1138832391 ISBN-13(EAN): 9781138832398 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decisionmaking. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.
Автор: Gunter Barrie, Furnham Adrian Название: Consumer Profiles (Rle Consumer Behaviour): An Introduction to Psychographics ISBN: 1138832464 ISBN-13(EAN): 9781138832466 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992,introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
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