Advertising as a creative industry, Derda, Izabela

Автор: Hideo Kojima, Nathan Collins
Название: Creative Gene
ISBN: 197472591X ISBN-13(EAN): 9781974725915
Издательство: Viz Media
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Цена: 17550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The ferociously talented Hideo Kojima, creator of Metal Gear Solid and Death Stranding, shares his perspective on the stories and movies that influence his work!

Автор: Linacre Nigel
Название: Advertising for Account Holders (Rle Marketing)
ISBN: 1138966150 ISBN-13(EAN): 9781138966154
Издательство: Taylor&Francis
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Цена: 43890.00 T
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Описание: The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner`s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

Автор: Hertz, Tony
Название: 7 secrets of creative radio advertising
ISBN: 1908746653 ISBN-13(EAN): 9781908746658
Издательство: Неизвестно
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Цена: 13720.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Full of wisdom, experiences, examples and stories drawn from the author`s 40 years` beyond-all reason passion for radio advertising, this title includes links to 25 of the best radio spots you`ve ever heard. Whatever your role in the advertising process, it presents the 7 Secrets that actually show you how to make better radio commercials.

Автор: Cheney-Lippold John
Название: We Are Data: Algorithms and the Making of Our Digital Selves
ISBN: 1479857599 ISBN-13(EAN): 9781479857593
Издательство: Mare Nostrum (Eurospan)
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Цена: 81930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What identity means in an algorithmic age: how it works, how our lives are controlled by it, and how we can resist it Algorithms are everywhere, organizing the near limitless data that exists in our world. Derived from our every search, like, click, and purchase, algorithms determine the news we get, the ads we see, the information accessible to us and even who our friends are. These complex configurations not only form knowledge and social relationships in the digital and physical world, but also determine who we are and who we can be, both on and offline.  Algorithms create and recreate us, using our data to assign and reassign our gender, race, sexuality, and citizenship status. They can recognize us as celebrities or mark us as terrorists. In this era of ubiquitous surveillance, contemporary data collection entails more than gathering information about us. Entities like Google, Facebook, and the NSA also decide what that information means, constructing our worlds and the identities we inhabit in the process. We have little control over who we algorithmically are. Our identities are made useful not for us—but for someone else.  Through a series of entertaining and engaging examples, John Cheney-Lippold draws on the social constructions of identity to advance a new understanding of our algorithmic identities. We Are Data will educate and inspire readers who want to wrest back some freedom in our increasingly surveilled and algorithmically-constructed world.    

Название: Epica Book 32: Creative Communications
ISBN: 1350065781 ISBN-13(EAN): 9781350065789
Издательство: Bloomsbury Academic
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Цена: 73920.00 T
Наличие на складе: Невозможна поставка.
Описание:

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.

As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.

Название: Epica Book 31
ISBN: 1350024716 ISBN-13(EAN): 9781350024717
Издательство: Bloomsbury Academic
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Цена: 73920.00 T
Наличие на складе: Нет в наличии.
Описание: Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

Автор: Veksner, Simon
Название: How to Make It as an Advertising Creative
ISBN: 185669657X ISBN-13(EAN): 9781856696579
Издательство: Laurence King
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Цена: 18170.00 T
Наличие на складе: Поставка под заказ.
Описание: Intended for those who are considering to become an advertising creative, this book explains the skills that you need to make it as an advertising creative above and beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; and, how to manage your career.

Автор: Des Freedman, Jonathan Obar, Cheryl Martens, Robert W. McChesney
Название: Strategies for Media Reform: International Perspectives
ISBN: 0823271641 ISBN-13(EAN): 9780823271641
Издательство: Mare Nostrum (Eurospan)
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Цена: 104500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Media reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journalism, media ownership, spectrum management, speech rights, broadband access, network neutrality, the surveillance apparatus, and digital literacy, what effective strategies can be used in the pursuit of effective media reform?
Prepared by thirty-three scholars and activists from more than twenty-five countries, Strategies for Media Reform focuses on theorizing media democratization and evaluating specific projects for media reform. This edited collection of articles offers readers the opportunity to reflect on the prospects for and challenges facing campaigns for media reform and gathers significant examples of theory, advocacy, and activism from multinational perspectives.

Автор: Des Freedman, Jonathan Obar, Cheryl Martens, Robert W. McChesney
Название: Strategies for Media Reform: International Perspectives
ISBN: 082327165X ISBN-13(EAN): 9780823271658
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 32610.00 T
Наличие на складе: Нет в наличии.
Описание:

Media reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journalism, media ownership, spectrum management, speech rights, broadband access, network neutrality, the surveillance apparatus, and digital literacy, what effective strategies can be used in the pursuit of effective media reform?
Prepared by thirty-three scholars and activists from more than twenty-five countries, Strategies for Media Reform focuses on theorizing media democratization and evaluating specific projects for media reform. This edited collection of articles offers readers the opportunity to reflect on the prospects for and challenges facing campaigns for media reform and gathers significant examples of theory, advocacy, and activism from multinational perspectives.

Автор: David H. Mould
Название: Postcards from Stanland: Journeys in Central Asia
ISBN: 082142176X ISBN-13(EAN): 9780821421765
Издательство: Mare Nostrum (Eurospan)
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Цена: 50120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Central Asia has long stood at the crossroads of history. It was the staging ground for the armies of the Mongol Empire, for the nineteenth-century struggle between the Russian and British empires, and for the NATO campaign in Afghanistan. Today, multinationals and nations compete for the oil and gas reserves of the Caspian Sea and for control of the pipelines. Yet “Stanland” is still, to many, a terra incognita, a geographical blank.

Beginning in the mid-1990s, academic and journalist David Mould’s career took him to the region on Fulbright Fellowships and contracts as a media trainer and consultant for UNESCO and USAID, among others. In Postcards from Stanland, he takes readers along with him on his encounters with the people, landscapes, and customs of the diverse countries—Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan—he came to love. He talks with teachers, students, politicians, environmental activists, bloggers, cab drivers, merchants, Peace Corps volunteers, and more.

Until now, few books for a nonspecialist readership have been written on the region, and while Mould brings his own considerable expertise to bear on his account—for example, he is one of the few scholars to have conducted research on post-Soviet media in the region—the book is above all a tapestry of place and a valuable contribution to our understanding of the post-Soviet world.

Автор: Keeler Floyd Y., Haase Albert E.
Название: The Advertising Agency (Rle Marketing): Procedure and Practice
ISBN: 113899765X ISBN-13(EAN): 9781138997653
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

Автор: Lockwood R. Bigelow
Название: Industrial Advertising Copy (Rle Marketing)
ISBN: 1138972630 ISBN-13(EAN): 9781138972636
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.