Below the Line illuminates the hidden labor of people who not only produce things that the television industry needs, such as a bit of content or a policy sound bite, but also produce themselves in the service of capital expansion. Vicki Mayer considers the work of television set assemblers, soft-core cameramen, reality-program casters, and public-access and cable commissioners in relation to the globalized economy of the television industry. She shows that these workers are increasingly engaged in professional and creative work, unsettling the industry’s mythological account of itself as a business driven by auteurs, manned by an executive class, and created by the talented few. As Mayer demonstrates, the new television economy casts a wide net to exploit those excluded from these hierarchies. Meanwhile, television set assemblers in Brazil devise creative solutions to the problems of material production. Soft-core videographers, who sell televised content, develop their own modes of professionalism. Everyday people become casters, who commodify suitable participants for reality programs, or volunteers, who administer local cable television policies. These sponsors and regulators boost media industries’ profits when they commodify and discipline their colleagues, their neighbors, and themselves. Mayer proposes that studies of production acknowledge the changing dynamics of labor to include production workers who identify themselves and their labor with the industry, even as their work remains undervalued or invisible.
Автор: Mike Dicks Название: Connected Content: A mulit-platform survival guide for media producers ISBN: 1408132540 ISBN-13(EAN): 9781408132548 Издательство: Bloomsbury Academic Рейтинг: Цена: 21110.00 T Наличие на складе: Невозможна поставка. Описание: The last decade in the media has seen a proliferation of new media platforms: games, the web, mobiles and social networks - each demanding more and more high quality content to feed its audiences. Established media platforms - television and film - can't now pass a new content proposal without a cross platform media plan. So if you're a TV Producer or Filmmaker, what do you need to do to start thinking digitally and develop a cross platform content idea?This book will be your guide to the ideas, the processes, the audiences and the buyers, the mistakes and the triumphs of the new media landscape. It will tell the stories of some of the pioneers with examples and case studies from the world of broadcasting, the web, games and mobile, and across genres of entertainment, drama, documentary and education. It will hold your hand through the forest of digital jargon and give you insight into thinking like a tech geek, so you can start to create, sell and profit from true, multi-platform content. A must-have book for the creative media industry.
Автор: Lemish Dafna Название: Screening Gender on Children`s Television: The Views of Producers Around the World ISBN: 0415482054 ISBN-13(EAN): 9780415482059 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book offers readers insights into the transformations taking place in the presentation of gender portrayals in television productions aimed at younger audiences.
Автор: Richard Irvin Название: Pioneers of "B " Television: Independent Producers, Series and Pilots of the 1950s ISBN: 1476689962 ISBN-13(EAN): 9781476689968 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 46200.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Part historical account and part filmography, this book documents the careers of over a dozen `B` television producers. It chronicles the rise of situation comedies and crime dramas and explores the minds behind popular shows like My Little Margie, The Lone Ranger, Lassie, Highway Patrol and Sea Hunt.
Автор: Tunstall, Jeremy Название: Television Producers ISBN: 0415094712 ISBN-13(EAN): 9780415094719 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Morrow, Dustin , Morrow, Kacey Название: Producing for TV and Emerging Media ISBN: 0367424533 ISBN-13(EAN): 9780367424534 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Невозможна поставка. Описание: Gain a thorough understanding of the nuanced and multidimensional role producers play in television and emerging media today to harness the creative, technical, interpersonal, and financial skills essential for success in this vibrant and challenging field.
Автор: Morrow, Dustin , Morrow, Kacey Название: Producing for TV and Emerging Media ISBN: 0367424541 ISBN-13(EAN): 9780367424541 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Невозможна поставка. Описание: Gain a thorough understanding of the nuanced and multidimensional role producers play in television and emerging media today to harness the creative, technical, interpersonal, and financial skills essential for success in this vibrant and challenging field.
Автор: M.J. Clarke Название: Transmedia Television: New Trends in Network Serial Production ISBN: 1441165525 ISBN-13(EAN): 9781441165527 Издательство: Bloomsbury Academic Рейтинг: Цена: 36950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary texts in comicbooks, novels and new media) as a way to bolster and support television products. In this book, the author examines four such programs (24, Alias, Heroes and Lost) and investigates how transmedia was incorporated into both the work and the art of network television production. Split into two complementary parts, the book first paints a picture of how transmedia producers were, or were not, incorporated into creative decision-making centers of these serialized programs. The second section explains how the presence of off-site transmedia texts begins to alter the very narrative construction of the on-air series themselves. Including interviews with the transmedia workers, this groundbreaking study extends the field of television studies into brand new areas, and brings a 'dying medium' into the 21st Century.
Автор: Dancyger Название: Storytelling for Film and Television ISBN: 0815371799 ISBN-13(EAN): 9780815371793 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Storytelling for Film and Television is a theory and practice book which offers a definitive introduction to the art of storytelling through writing, directing and editing. Author Ken Dancyger provides a comprehensive explanation of the tools that underpin successful narrative filmmaking and television production.
Автор: Dancyger Название: Storytelling for Film and Television ISBN: 0815371780 ISBN-13(EAN): 9780815371786 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Storytelling for Film and Television is a theory and practice book which offers a definitive introduction to the art of storytelling through writing, directing and editing. Author Ken Dancyger provides a comprehensive explanation of the tools that underpin successful narrative filmmaking and television production.
Автор: Musgrove Название: Make-Up, Hair and Costume for Film and Television ISBN: 1138140961 ISBN-13(EAN): 9781138140967 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An introductory guide for students learning professional make-up, hairdressing and wardrobe skills and `front of camera' professionals needing an understanding of the techniques.Written by an experienced professional, this manual offers a step-by step approach for the complete beginner with diagrams to show procedures for a variety of make-up effects, from corrective and character make-up, to period dramas, special effects and prosthetics. It describes the skills required of the job, introduces special make-up products and how to apply them for different effect and sets the context for the make-up artist's role, by considering technical requirements such as lighting, camerawork and chroma-key backgrounds.
Автор: Ward Название: Multiskilling for Television Production ISBN: 1138139602 ISBN-13(EAN): 9781138139602 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Written by television trainers who run their own courses on Multiskilling, this book offers a comprehensive introduction to the broad range of skills and technical knowledge required in this industry. It details all the essential information you need to know, acting as an on-the-job reference source for everyday use. For many broadcasting technicians, one of the biggest challenges in recent years has been the transition from a career working in a solo core skill such as camerawork or audio, to acquiring the experience and expertise of a range of production jobs. Many people are expected to work in a number of crafts and to equip themselves with a much wider range of television techniques than had been customary in the past.Multiskilling has become an integral part of television culture, requiring that new entrants are competent in several specialist production skills. Multiskilling for Television Production concentrates on the techniques associated with news and magazine programme production, where most tecnhical operators are usually employed, but most techniques are shared across the whole spectrum of television and film making.Anyone baffled by the range and scope of skills to be mastered will find this book invaluable.
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