Media Marathon: A Twentieth-Century Memoir, Erik Barnouw

Автор: Amber Roessner, Robert Mann
Название: Jimmy Carter and the Birth of the Marathon Media Campaign
ISBN: 0807170798 ISBN-13(EAN): 9780807170793
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 41760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns. Amber Roessner's Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carter's meteoric rise to the presidency. She contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by the manufacture of a political image. Roessner offers a new perspective on the production and consumption of media images of the peanut farmer from Plains who became the thirty-ninth president of the United States. Carter's miraculous win transpired in part because of carefully cultivated publicity and advertising strategies that informed his official political persona as it evolved throughout the Democratic primary and general-election campaigns. To understand how media relations helped shape the first post-Watergate presidential election, Roessner examines the practices and working conditions of the community of political reporters, public relations agents, and advertising specialists associated with the Carter bid. She draws on materials from campaign files and strategic memoranda; radio and TV advertisements; news and entertainment broadcasts; newspaper and magazine coverage; and recent interviews with Carter, prominent members of his campaign staff, and over a dozen journalists who reported on the 1976 election and his presidency. With its focus on the inner workings of the bicentennial election, Jimmy Carter and the Birth of the Marathon Media Campaign offers an incisive view of the transition from the yearlong to the permanent campaign, from New Deal progressivism to New Right conservatism, from issues to soundbites, and from objective news analysis to partisan commentary.

Автор: Meyer James
Название: The Art of Return: The Sixties and Contemporary Culture
ISBN: 0226521559 ISBN-13(EAN): 9780226521558
Издательство: Wiley
Рейтинг:
Цена: 44350.00 T
Наличие на складе: Невозможна поставка.
Описание: More than any other decade, the sixties capture our collective cultural imagination. And while many Americans can immediately imagine the sound of Martin Luther King Jr. declaring "I have a dream " or envision hippies placing flowers in gun barrels, the revolutionary sixties resonates around the world: China's communist government inaugurated a new cultural era, African nations won independence from colonial rule, and students across Europe took to the streets, calling for an end to capitalism, imperialism, and the Vietnam War.

In this innovative work, James Meyer turns to art criticism, theory, memoir, and fiction to examine the fascination with the long sixties and contemporary expressions of these cultural memories across the globe. Meyer draws on a diverse range of cultural objects that reimagine this revolutionary era stretching from the 1950s to the 1970s, including reenactments of civil rights, antiwar, and feminist marches, paintings, sculptures, photographs, novels, and films. Many of these works were created by artists and writers born during the long Sixties who were driven to understand a monumental era that they missed. These cases show us that the past becomes significant only in relation to our present, and our remembered history never perfectly replicates time past. This, Meyer argues, is precisely what makes our contemporary attachment to the past so important: it provides us a critical opportunity to examine our own relationship to history, memory, and nostalgia.

Автор: Perks Lisa Glebatis
Название: Media Marathoning: Immersions in Morality
ISBN: 073919674X ISBN-13(EAN): 9780739196748
Издательство: Bloomsbury
Рейтинг:
Цена: 97020.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Media Marathoning analyzes readers` focused engagement with story worlds. Drawing from qualitative studies of marathoners and textual analysis of commonly marathoned stories, this book presents a holistic look at the rewards, costs, and values that course through many marathoners` experiences to chart the cultural implications of media marathoning.