Public Relations and Advertising Theories: Concepts and Practices, Bayram Oguz Aydin, Emine Sahin, ?zlem Dugan
Название: The Routledge Handbook of Critical Public Relations ISBN: 0415727332 ISBN-13(EAN): 9780415727334 Издательство: Taylor&Francis Рейтинг: Цена: 234790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference forpublic relationsresearchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Автор: Robert S. Hinck, Skye Cooley, Randolph Kluver Название: Global Media and Strategic Narratives of Contested Democracy: Chinese, Russian, and Arabic Media Narratives of the US Presidential Election ISBN: 0367257793 ISBN-13(EAN): 9780367257798 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: To better understand how the world viewed the US 2016 presidential election, the issues that mattered around the world, and how nations made sense of how their media systems constructed presentations of the presidential election, this book examines global news narratives during the campaign and immediately afterwards.
Автор: Gryczynski, Zygmunt (karol) (university Of North Texas Health Science Center, Fort Worth, Usa) Gryczynski, Ignacy (university Of North Texas Health Sc Название: Development trajectory of eastern societies and the theories and practices of socialism ISBN: 1032338121 ISBN-13(EAN): 9781032338125 Издательство: Taylor&Francis Рейтинг: Цена: 19390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).
Автор: Cover, Rob Название: Identity and digital communication : ISBN: 1032283955 ISBN-13(EAN): 9781032283951 Издательство: Taylor&Francis Рейтинг: Цена: 37760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This comprehensive text explores the relationship between identity, subjectivity and digital communication, providing a strong starting point for understanding how fast-changing communication technologies, platforms, applications and practices have an impact on how we perceive ourselves, others, relationships and bodies. Drawing on critical studies of identity, behaviour and representation, Identity and Digital Communication demonstrates how identity is shaped and understood in the context of significant and ongoing shifts in online communication. Chapters cover a range of topics including advances in social networking, the development of deepfake videos, intimacies of everyday communication, the emergence of cultures based on algorithms, the authenticities of TikTok and online communication’s setting as a site for hostility and hate speech. Throughout the text, author Rob Cover shows how the formation and curation of self-identity is increasingly performed and engaged with through digital cultural practices, affirming that these practices must be understood if we are to make sense of identity in the 2020s and beyond. Featuring critical accounts, everyday examples and analysis of key platforms such as TikTok, this textbook is an essential primer for scholars and students in media studies, psychology, cultural studies, sociology, anthropology, computer science, as well as health practitioners, mental health advocates and community members.
Автор: Cover, Rob Название: Identity and Digital Communication ISBN: 1032283963 ISBN-13(EAN): 9781032283968 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Madisson, Mari-Liis , Ventsel, Andreas Название: Strategic Conspiracy Narratives ISBN: 0367030985 ISBN-13(EAN): 9780367030988 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Strategic Conspiracy Narratives proposes an innovative semiotic perspective for analysing how contemporary conspiracy theories are used for shaping interpretation paths and identities of a targeted audience.
Автор: Davis Aeron Название: Promotional Cultures ISBN: 0745639828 ISBN-13(EAN): 9780745639826 Издательство: Wiley Рейтинг: Цена: 58080.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama's election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.
Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Название: Routledge Handbook of Critical Public Relations ISBN: 1138212075 ISBN-13(EAN): 9781138212077 Издательство: Taylor&Francis Рейтинг: Цена: 73490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference forpublic relationsresearchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Автор: Hansen-horn, Tricia Horn, Adam E. Название: Strategic planning for public relations ISBN: 1433120917 ISBN-13(EAN): 9781433120916 Издательство: Peter Lang Рейтинг: Цена: 43430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.
Автор: Hansen-horn, Tricia Horn, Adam E. Название: Strategic planning for public relations ISBN: 1433120925 ISBN-13(EAN): 9781433120923 Издательство: Peter Lang Рейтинг: Цена: 172440.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.
Автор: Taylor, Ian Название: Media relations of the anti-war movement ISBN: 113869598X ISBN-13(EAN): 9781138695986 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this book, Ian Taylor examines how a social movement, the anti-Iraq War movement in the UK, engaged with the media as a part of their campaigning against the invasion and occupation of Iraq.
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
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