Cambridge handbook of international and comparative trademark law,
Автор: Daniela Simone Название: Copyright and Collective Authorship: Locating the Authors of Collaborative Work ISBN: 1107199956 ISBN-13(EAN): 9781107199958 Издательство: Cambridge Academ Рейтинг: Цена: 109830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Simone argues that a recalibration of copyright law is necessary and proposes an inclusive and contextual approach to joint authorship that is true to the legal concept of authorship but is also more aligned with creative reality.
Автор: Tim W. Dornis Название: Trademark and Unfair Competition Conflicts: Historical-Comparative, Doctrinal, and Economic Perspectives ISBN: 1108722121 ISBN-13(EAN): 9781108722124 Издательство: Cambridge Academ Рейтинг: Цена: 57030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book will be of interest for all jurists doing research and working practically in intellectual property law and international economic law. It should be an element of the base stock for every law school library and specialized law firm. This title is available as Open Access.
Автор: Smith Gordon V Название: Trademark Valuation ISBN: 1118245261 ISBN-13(EAN): 9781118245262 Издательство: Wiley Рейтинг: Цена: 89760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.
Автор: Marghany, Maged Название: Annotated Leading Trademark Cases in Major Asian Jurisdictions ISBN: 1032088885 ISBN-13(EAN): 9781032088884 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book aims to fill the study gap on trademark laws in Asia on a cross-jurisdictional level. It provides a comprehensive overview of trademark laws of eight major Asian jurisdictions and up-to-date trademark case laws. The book analyses six principal issues that best reflect Asian features in trademark law and trademark development.
In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States. As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers’ attention and wove together meaningful images and prose to gain the public’s trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas—in print, in the law, and to the public. Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.
Автор: Jacobsson Johanna Название: Preferential Services Liberalization ISBN: 1108476163 ISBN-13(EAN): 9781108476164 Издательство: Cambridge Academ Рейтинг: Цена: 117210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book gives an in-depth analysis of the legal criteria that the World Trade Organization sets for preferential trade agreements in the area of services. It proposes a new methodology to study these agreements and will appeal to those involved in studying and making trade policy.
Автор: Janis Название: Trademark And Unfair Competition In A Nutshell ISBN: 0314163417 ISBN-13(EAN): 9780314163417 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 51750.00 T Наличие на складе: Нет в наличии. Описание: This text provides a comprehensive treatment of trademark, unfair competition, and related areas, with international and Internet issues integrated throughout.
Автор: Schechter, Roger E. Thomas, John R. Название: Principles of trademark law ISBN: 0314147527 ISBN-13(EAN): 9780314147523 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 72990.00 T Наличие на складе: Нет в наличии. Описание: Hits the sweet spot of thorough and thoughtful coverage of trademark law without bogging readers down in minutiae and a blizzard of footnotes. Materials on licensing and assignments, online trademark issues, and international topics augment the traditional discussion of trademark acquisition, validity, infringement, and dilution.
Автор: Calboli, Irene Название: Trademark Protection and Territoriality Challenges in a Global Economy ISBN: 1781953902 ISBN-13(EAN): 9781781953907 Издательство: Edward Elgar Publishers Рейтинг: Цена: 177410.00 T Наличие на складе: Поставка под заказ. Описание: As the modern business world becomes increasingly decentralized and globally focused, traditional interpretations and applications of trademark protection law are facing greater and greater challenges.
Автор: Dornis Название: Trademark and Unfair Competition Conflicts ISBN: 1107155061 ISBN-13(EAN): 9781107155060 Издательство: Cambridge Academ Рейтинг: Цена: 170010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book will be of interest for all jurists doing research and working practically in intellectual property law and international economic law. It should be an element of the base stock for every law school library and specialized law firm. This title is available as Open Access.
Автор: David Schneiderman Название: Investment Law`s Alibis: Colonialism, Imperialism, Debt and Development ISBN: 1009153498 ISBN-13(EAN): 9781009153492 Издательство: Cambridge Academ Рейтинг: Цена: 92930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Connects narratives of the past to the international regime protecting property and contract rights of foreign investors. Justifications sustaining discredited practices associated with colonialism, imperialism, and civilized justice resemble those offered in support of investment law. These linkages raise concerns about investment law`s premises.
Автор: Mark D. Janis Название: Trademark and Unfair Competition in a Nutshell ISBN: 1647088585 ISBN-13(EAN): 9781647088583 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63750.00 T Наличие на складе: Нет в наличии. Описание: Provides a comprehensive treatment of the law of trademark, unfair competition, false advertising, and the right of publicity.
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