Автор: Dees, Windy Walsh, Patrick Mcevoy, Chad D. Mckelvey, Stephen Mullin, Bernard J. Hardy, Stephen Sutton, William A. Название: Sport marketing ISBN: 1492594628 ISBN-13(EAN): 9781492594628 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 124570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage-balanced between theoretical and practical-to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: A focus on current and emerging technologies and how they have revolutionized the sport industry-ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual realityGreater emphasis on data and analytics to make more informed business decisionsIn-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and executionNew content on target marketing, including understanding millennial sports fans and engaging with Generation ZUpdated coverage of sales processes, addressing both traditional methods and new strategies for the mobile ageDiscussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing. Note: A code for accessing HKPropel is included with all new print books.
Автор: Dees, Cindy Название: Second shot ISBN: 1496739752 ISBN-13(EAN): 9781496739759 Издательство: Random House (USA) Рейтинг: Цена: 16550.00 T Наличие на складе: Нет в наличии.
Автор: Donald Dees, Dees Название: In the Image of God ISBN: 1977085326 ISBN-13(EAN): 9781977085320 Издательство: Неизвестно Рейтинг: Цена: 11490.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Skinner, Dr Stephen Название: Dr john dee`s spiritual diary (1583-1608) ISBN: 1912212137 ISBN-13(EAN): 9781912212132 Издательство: Gazelle Book Services Рейтинг: Цена: 108680.00 T Наличие на складе: Невозможна поставка. Описание: The Sourcework of Dees Enochian Magic, transcribed from his original manuscript with literally thousands of corrections
Автор: Dees, Cindy Название: Second Shot ISBN: 1496748417 ISBN-13(EAN): 9781496748416 Издательство: Random House (USA) Рейтинг: Цена: 11010.00 T Наличие на складе: Нет в наличии.
Автор: Dees Cindy Название: The Cowboy`s Deadly Reunion ISBN: 1335628878 ISBN-13(EAN): 9781335628879 Издательство: Неизвестно Цена: 5290.00 T Наличие на складе: Нет в наличии.
Автор: Thunder, Mark Название: Dee`s Big Nuts ISBN: 1515326764 ISBN-13(EAN): 9781515326762 Издательство: Неизвестно Рейтинг: Цена: 16080.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Miles, Cassie Dees, Cindy Название: Find me / colton 911: desperate ransom ISBN: 0263283585 ISBN-13(EAN): 9780263283587 Издательство: HarperCollins UK Рейтинг: Цена: 6150.00 T Наличие на складе: Поставка под заказ. Описание: Find Meby Cassie Miles Her most challenging task? Seducing her partner.
Автор: Severn, Nichole Dees, Cindy Название: Presumed dead / his christmas guardian ISBN: 0263303632 ISBN-13(EAN): 9780263303636 Издательство: HarperCollins UK Рейтинг: Цена: 6150.00 T Наличие на складе: Поставка под заказ. Описание: Presumed Deadby Nichole Severn Their shared history could be their undoing.
Автор: Dees Cindy Название: Colton in the Line of Fire ISBN: 1335626816 ISBN-13(EAN): 9781335626813 Издательство: Неизвестно Цена: 5290.00 T Наличие на складе: Невозможна поставка. Описание: Coming soon Colton in the Line of Fire by Cindy Dees will be available Dec 15, 2020.
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