Автор: Amanjot Singh Syan, Rishi Raj Sharma, Tanveer Kaur Название: Sustainability Marketing: New directions and practices ISBN: 1800712456 ISBN-13(EAN): 9781800712454 Издательство: Emerald Рейтинг: Цена: 100270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sustainability Marketing: New directions and practices explores how a customer`s desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.
Автор: Basu, Ron Название: Green six sigma handbook ISBN: 1032214015 ISBN-13(EAN): 9781032214016 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This comprehensive handbook provides up-to-date guidance on how to use these tools and processes in different settings such as start-up companies and stalled projects as well as establish enterprises where the ongoing drive is to improve processes, profitability, and long-term growth.
Автор: Green Kevin Название: Competitive People Strategy: How to Attract, Develop and Retain the Staff You Need for Business Success ISBN: 0749498528 ISBN-13(EAN): 9780749498528 Издательство: Неизвестно Рейтинг: Цена: 174570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Identify and attract the people with the skills your organization needs to meet its business goals and keep these employees engaged to avoid them taking their expertise to your competitors.
Автор: Bossink Название: Eco-Innovation and Sustainability Management ISBN: 1138107956 ISBN-13(EAN): 9781138107953 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Sustainability is a phenomenon that must be pursued in a complex system of interrelated elements of business, society, and ecology. It is important to gain an understanding of these elements, the interplay between them, and the behavior of the system. This book explores the business-societal-and-ecological system in which sustainable innovation has to be envisioned, conceptualized, realized, and improved. Author Bart Bossink offers insight into the systematic coherence of drivers of eco-innovation and sustainability utilizing a three-part approach: (1) eco- and sustainable innovation in business is based on ideas and people who cooperatively develop these ideas; (2) groups of people, organized in commercial firms, must realize these ideas cooperatively and create the innovations that can conquer the market; and (3) that people from governmental, non-governmental, not-for-profit, research, and commercial organizations can build institutional arrangements that stimulate these sustainable innovations, changing both industry and society.
Adopting a managerial perspective and discussing concepts and methods to manage eco-innovation in business, this book highlights the interrelated roles of the individual, the firm, partnerships, and business environments. Researchers and practitioners who want to combine a commercial and economical approach with an ethical and social ambition to create an ecologically sustainable firm stand to learn much from these pages.
Автор: A. Marcus; P. Shrivastava; S. Sharma Название: Cross-Sector Leadership for the Green Economy ISBN: 134929828X ISBN-13(EAN): 9781349298280 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Technology breakthroughs in sustainable renewable energy and energy conservation technologies require that there be a strong institutional ecosystem in place which supports innovation, but the nature of this foundation and how it works is not well-known. Becoming a leader necessitates new forms of cross-sector cooperation.
"Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies.
Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles—with a twist—to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition.
The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible.
Автор: Chambers, Ian Название: Developing a Plan for the Planet ISBN: 0566089114 ISBN-13(EAN): 9780566089114 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Нет в наличии.
Автор: Folinas Название: Marketing and Supply Chain Management ISBN: 113818165X ISBN-13(EAN): 9781138181656 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.
Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.
This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that want to understand the machinations of business at a macro level.
Название: Green Business, Green Values, and Sustainability ISBN: 1138959790 ISBN-13(EAN): 9781138959798 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Green Business, Green Values, and Sustainability offers a concise and definitive book on the green transformation of business. The book examines the dramatic changes in business values and strategies that have taken place in recent years in response to the sustainability imperative. Government, industry, academic and science leaders spell out the green future for business.
Автор: Esty Название: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage ISBN: 0470393742 ISBN-13(EAN): 9780470393741 Издательство: Wiley Рейтинг: Цена: 22460.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.
Автор: Paill? Название: Green Human Resource Management Research ISBN: 3031065573 ISBN-13(EAN): 9783031065576 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Поставка под заказ. Описание: In contemporary times, most organizational functions (such as finance, marketing, and supply chains) have assessed their impact on the environment. Divided into three sections, it explores the process of human resource acquisition, the connection between green HRM practice and employee behavior, and international perspectives of green HRM.
For many years, the Federal and State Governments have requested that there be more accountability for the operations of America's for-profit and not-for-profit organizations. While there are many different reasons for these public concerns, a high percentage of the for-pro t and not-for-pro t organizations do not have an effective strategic planning process that embraces innovation, and is fully integrated with an organization's budgeting process. A classic example of this neglect is the General Motors Corporation, where they escaped bankruptcy by getting bailed out by the Federal Government. When any organization is headed for bankruptcy, their strategic planning and innovation, and budgeting processes should have been a strong signal and early warning sign that the organization has serious financial problems. These early warning signs are built into an effective strategic planning and innovation, and budgeting processes, which provides management with the urgent signals they need to take corrective action-NOW. This publication was written to assist companies and organizations in developing and maintaining an effective strategic planning, innovation, and budgeting system which will provide management with the necessary information to effectively manage a successful organization. Let us show you how strategic planning works, and we guarantee your success.
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