Marketing Management in Air Transport (RLE Marketing), Grumbridge, Jack
Автор: Pierre-Yves Donze Название: Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020 ISBN: 1350335789 ISBN-13(EAN): 9781350335783 Издательство: Bloomsbury Academic Рейтинг: Цена: 23220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Sexton, Donald Название: Trump university marketing 101 ISBN: 0470453079 ISBN-13(EAN): 9780470453070 Издательство: Wiley Рейтинг: Цена: 17940.00 T Наличие на складе: Поставка под заказ. Описание: Trump University Marketing 101 second edition combines the biggest name in business, Donald Trump, with the 40-year teaching and professional experience of one of the leading Ivy League professors in marketing, Don Sexton.
Автор: Pullen Hilary Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet ISBN: 1446304892 ISBN-13(EAN): 9781446304891 Издательство: David & Charles Рейтинг: Цена: 15830.00 T Наличие на складе: Есть Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.
Автор: Philip Kotler Название: Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know ISBN: 0471268674 ISBN-13(EAN): 9780471268673 Издательство: Wiley Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler`s distinguished forty-year career in the business.
Автор: Fox Название: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated ISBN: 1118231937 ISBN-13(EAN): 9781118231937 Издательство: Wiley Рейтинг: Цена: 16890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.
Автор: Holiday Ryan Название: Growth Hacker Marketing ISBN: 1781254362 ISBN-13(EAN): 9781781254363 Издательство: Profile Рейтинг: Цена: 10110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Join Ryan Holiday`s revolution and learn how the secret new art of growth hacking can help grow your business exponentially.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Finally...A Practical Guide to RAPIDLY Grow Your Instagram Following, Build Your Brand and Uncover Your Tribe Without Using Illegal or Shady Tactics
Do you want 1000's of Relevant Instagram Followers? Do you want to discover how to turn these Followers into long-term paying customers? Do you want to discover how to get 'Your Tribe' asking you to sell to them? (Yes, it's possible )
While having thousands of followers and likes can be great for your Ego, what use are they if they aren't related to your niche, and more importantly will NEVER become your customers.
Being Successful on Social Media is all about to turning your followers into paying customers, and then having these customers come back again and again, until they literally ask you to release more products
Whether you're looking to grow your business, build a personal brand or rapidly grow niche Instagram accounts, this practical blueprint will show you exactly how to go from 0 followers, to engaged & relevant followers in no time.
Instagram is currently a wide open playground that the majority of businesses just aren't capitalizing on....But you have the opportunity to be different.
P.S. Instagram have recently updated a LOT of their platform, therefore, it's more important than ever to get the up to date information you and your business need to crush Instagram marketing like never before
Here's a preview of what's inside...
Exactly How to Monetize Your Instagram to Earn $1000's EVERY single month (This Works For BOTH Businesses & Personal Brands)
How to Optimize Every Aspect Of Your Instagram Profile to Skyrocket it's Growth (Including 5 Simple Tricks You Need To Know For 2021)
3 Simple, Yet Incredibly Effective, Ways to Ethically Profit From Your Raving Followers & Fans
10 Essential Tips to Drastically Increase Your Engagement (Essential If You Want To Monetize Your Account...)
Why Knowing Your Exact Niche Is CRUCIAL & 3 Successful Example Accounts In Very Targeted Niches
The Secrets To Leveraging The Instagram Algorithm & Features To Grow Your Brand & Business
5 Tips For Unlimited Inspiration & Ideas For Creating Original & Engagement Friendly Content That Your Followers LOVE
How To Make $100's EVERY DAY Even if You Have ZERO Products or Services to Sell
The Truth On Whether You Should Hire A Social Media Manager Or Agency & 3 Pros & Cons To Both Sides
The Easy to Follow Step by Step Blueprint to Paid Instagram Advertising to Blow Up Your Account & Promote Your Products / Service
The BEST Strategy for Marketing Your New Products/ Services as Soon as They are Released
How This 1 Tip Could MASSIVELY Increase Trust & Engagement Between You and Your Followers
And that barely even begins to scratch the surface
Even if you've never even heard of Instagram marketing before, even if you've never opened your own Instagram account & even if you've never heard of 'Influencers' or 'Personal Brands' this book outlines exactly how you can utilize the untapped market of Instagram to rapidly grow your businesses (or Personal Brand) in 2021.
So, If You Want The Practical Blueprint To All But Guaranteed Instagram Success In 2021, Then Scroll Up And Buy This Book Today.
Автор: Le Meunier-fitzhugh, Kenneth (university Of East Anglia) Название: Marketing: a very short introduction ISBN: 0198827334 ISBN-13(EAN): 9780198827337 Издательство: Oxford Academ Рейтинг: Цена: 10550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Grumbridge Jack L. Название: Marketing Management in Air Transport (Rle Marketing) ISBN: 1138995657 ISBN-13(EAN): 9781138995659 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and cooperative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.
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