Marketing and Managing Tourism Destinations, Morrison, Alastair M.
Старое издание
Автор: Alastair Morrison Название: Marketing and Managing Tourism Destinations ISBN: 0415672503 ISBN-13(EAN): 9780415672504 Издательство: Taylor&Francis Цена: 33440 T Наличие на складе: Поставка под заказ. Описание:
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:
A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs).
A unique systematic model to manage and market destinations.
Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world.
To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter.
This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
Автор: Morrison Название: Managing and Marketing Tourism Destinations ISBN: 1138897299 ISBN-13(EAN): 9781138897298 Издательство: Taylor&Francis Цена: 56130 T Наличие на складе: Поставка под заказ. Описание: Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. This book is the ideal guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Автор: Morrison, Alastair M. Название: Marketing and Managing Tourism Destinations ISBN: 1032380675 ISBN-13(EAN): 9781032380674 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Поставка под заказ.
Автор: Morrison, Alastair M. Название: Hospitality and Travel Marketing ISBN: 1032274123 ISBN-13(EAN): 9781032274126 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Поставка под заказ.
