Sustainable Marketing of Cultural and Heritage Tourism, Chhabra, Deepak
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Нет в наличии. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Slocum, Susan L. , Aidoo, Abena , McMahon, Kelly Название: The Business of Sustainable Tourism Development and Management ISBN: 1138492167 ISBN-13(EAN): 9781138492165 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Business of Sustainable Tourism Development and Management provides a comprehensive introduction to sustainable tourism, crucially combining both theoretical and practical approaches to equip students with the tools to successfully manage a sustainable tourism business or destination.
Автор: Nancy Duxbury Название: Cultural Sustainability, Tourism and Development ISBN: 0367201755 ISBN-13(EAN): 9780367201753 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: Cultural Sustainability, Tourism and Development considers how tourism provides a lens through which to examine issues of cultural sustainability and change.
Автор: Hitchcock Darcy Название: Business Guide to Sustainability ISBN: 1138786195 ISBN-13(EAN): 9781138786196 Издательство: Taylor&Francis Рейтинг: Цена: 69410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is a practical guide to implementing a comprehensive sustainability strategy in any organization. Organized by functional areas of a corporation, the book includes an assessment tool to help organizations meet their sustainability goals.
Автор: Akk???k Название: Developing Sustainable Value In Economics, Finance, And Marketing ISBN: 1466666358 ISBN-13(EAN): 9781466666351 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 335410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In an age of rising environmental concerns, it has become necessary for businesses to pay special attention the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well.Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology.
Автор: Gardetti Miguel Angel, Giron Maria Eugenia Название: Sustainable Luxury and Social Entrepreneurship: More Stories from the Pioneers ISBN: 1783533560 ISBN-13(EAN): 9781783533565 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book profiles transformational individuals blazing a trail in the sustainable luxury business. It shows us that luxury products need not wreak destruction on the environment and the communities who manufacture them. There are entrepreneurs who are well motivated to break the rules and promote disruptive solutions.
Автор: Ottman, Jacquelyn A. Название: New rules of green marketing ISBN: 190609344X ISBN-13(EAN): 9781906093440 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book captures the best of the author`s previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
Название: Wine and Identity ISBN: 1138082082 ISBN-13(EAN): 9781138082083 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales.
This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition.
This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
Автор: Bailey Ashton Adie Название: World Heritage and Tourism: Marketing and Management ISBN: 113858360X ISBN-13(EAN): 9781138583603 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand.
Автор: Adie, Bailey Ashton Название: World heritage and tourism ISBN: 1032338393 ISBN-13(EAN): 9781032338392 Издательство: Taylor&Francis Рейтинг: Цена: 19390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand.
Автор: Chhabra Deepak Название: Sustainable Marketing of Cultural and Heritage Tourism ISBN: 1138880736 ISBN-13(EAN): 9781138880733 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
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