Автор: Eleonora Pasotti Название: Political Branding in Cities : The Decline of Machine Politics in Bogota, Naples, and Chicago ISBN: 110843861X ISBN-13(EAN): 9781108438612 Издательство: Cambridge Academ Рейтинг: Цена: 33790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors` brands because they seek to become carriers of the same values.
Автор: Paul Kendall Название: The Sounds of Social Space: Branding, Built Environment, and Leisure in Urban China ISBN: 0824877705 ISBN-13(EAN): 9780824877705 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 75770.00 T Наличие на складе: Невозможна поставка. Описание: Explores the relationship between Kaili`s branding, built environment, and everyday life: how China`s post-Mao built environment hinders and hides everyday music-making; how residents downplay the existence of ethnic music in the city; and how amateur musicians have constructed generational hierarchies of musical practice.
Автор: Cwiertka, Katarzyna J. Miho, Yasuhara Название: Branding japanese food ISBN: 082488972X ISBN-13(EAN): 9780824889722 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 32340.00 T Наличие на складе: Нет в наличии. Описание: The first book in English on the use of food for the purpose of place branding in Japan. At the centre of the narrative is the 2013 inscription of "Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year" on UNESCO`s Representative List of the Intangible Cultural Heritage of Humanity.
Автор: Iqani, Mehita (university Of The Witwatersrand, Johannesburg, South Africa) Название: African luxury branding ISBN: 1032129611 ISBN-13(EAN): 9781032129617 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.
Автор: Nevбrez Julia Название: The Urban Library: Creative City Branding in Spaces for All ISBN: 3030579670 ISBN-13(EAN): 9783030579678 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Preface.- Introduction: Developing the archive: pubic space and the global library in contemporary perspective.- Libraries and urban development: Branding and revitalization.- Library design for the commons.- The global library: A brief history of libraries.- Seattle's Public Library, Libraries for All: "To bring people, information, and ideas together to enrich lives and build community".- Salt Lake City Public Library, The City Library: "To advance knowledge, foster creativity, encourage exchange of ideas, build community, and enhance quality of life".- New York Public Library, Stephen A. Schwarzman Building: "To inspire lifelong learning, advance knowledge, and strengthen our communities".- Biblioteca Espana (Spain Library) Medellin, Colombia: "Actions with my neighborhood".- Halifax Central Library, Nova Scotia, Canada: "A vital centre for learning and culture in the heart of the community".- Bibliotheca Alexandrina (Alexandria Library)Alexandria, Egypt: "A place for open discussion, dialogue, and understanding".- Conclusions.- Bibliography.
Автор: Nevбrez Julia Название: The Urban Library: Creative City Branding in Spaces for All ISBN: 3030579646 ISBN-13(EAN): 9783030579647 Издательство: Springer Цена: 139750.00 T Наличие на складе: Нет в наличии. Описание: This book is intended for periodontal residents and practicing periodontists who wish to incorporate the principles of moderate sedation into daily practice. Comprehensive airway management and rescue skills are then documented in detail so that the patient may be properly managed in the event that the sedation progresses beyond the intended level.
Автор: Hussain Название: Branding Bangladesh ISBN: 9811971943 ISBN-13(EAN): 9789811971945 Издательство: Springer Рейтинг: Цена: 41920.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores Bangladesh`s shift from a `bottomless pit` into a `middle-income` category. In doing so, the book shows that the net effect was not just a change to the country`s limited number of representative brands, but also a realization of many more brands to have built up over time.
Автор: Venkatapuram, Sridhar Название: Global Health ISBN: 1138923281 ISBN-13(EAN): 9781138923287 Издательство: Taylor&Francis Рейтинг: Цена: 107190.00 T Наличие на складе: Нет в наличии.
Автор: Reece Peck Название: Fox Populism: Branding Conservatism as Working Class ISBN: 1108496768 ISBN-13(EAN): 9781108496766 Издательство: Cambridge Academ Рейтинг: Цена: 87640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book traces the historical development of Fox`s counter-elite news brand and reveals how an iconoclastic news style was crafted by fusing two class-based traditions of American public culture: populist politics and tabloid journalism. Through this style Fox successfully reframes narrow, conservative political demands as popular and universal.
Автор: Lieb, Kristin (emerson College Usa) Название: Gender, branding, and the modern music industry ISBN: 1138064165 ISBN-13(EAN): 9781138064164 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.
This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars--and the industry power brokers who make their fortunes--have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star's body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.
The Save Darfur movement gained an international following, garnering widespread international attention to this remote Sudanese territory. Celebrities and other notable public figures participated in human rights campaigns to combat violence in the region. But how do local activists and those throughout the Sudanese diaspora in the United States situate their own notions of rights, nationalism, and identity?
Based on interviews with Sudanese social actors, activists, and their allies in the United States, the Sudan, and online, Branding Humanity traces the global story of violence and the remaking of Sudanese identities. Amal Hassan Fadlalla examines how activists contest, reshape, and reclaim the stories of violence emerging from the Sudan and their identities as migrants. Fadlalla charts the clash and friction of the master-narratives and counter-narratives circulated and mobilized by competing social and political actors negotiating social exclusion and inclusion through their own identity politics and predicament of exile. In exploring the varied and individual experiences of Sudanese activists and allies, Branding Humanity helps us see beyond the oft-monolithic international branding of conflict. Fadlalla asks readers to consider how national and transnational debates about violence circulate, shape, and re-territorialize ethnic identities, disrupt meanings of national belonging, and rearticulate notions of solidarity and global affiliations.
Автор: J. Wang Название: Shaping China`s Global Imagination ISBN: 1349472360 ISBN-13(EAN): 9781349472369 Издательство: Springer Рейтинг: Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
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