The Routledge Companion to the Future of Marketing, Moutinho, Luiz
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 33390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Holiday Ryan Название: Growth Hacker Marketing ISBN: 1781254362 ISBN-13(EAN): 9781781254363 Издательство: Profile Рейтинг: Цена: 10110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Join Ryan Holiday`s revolution and learn how the secret new art of growth hacking can help grow your business exponentially.
Название: Instructor`s Manual for Strategic Marketing Cases in Emergin ISBN: 3319526960 ISBN-13(EAN): 9783319526966 Издательство: Springer Рейтинг: Цена: 27940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is a teaching companion to the case studies provided in the book `Strategic Marketing Cases in Emerging Markets` and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets.
Автор: Gbadamosi, Ayantunji Название: Young consumer behaviour ISBN: 0415790093 ISBN-13(EAN): 9780415790093 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing.
Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.
Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Автор: Gbadamosi Название: Young Consumer Behaviour ISBN: 0415790085 ISBN-13(EAN): 9780415790086 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing.
Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.
Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Название: Routledge companion to philanthropy ISBN: 0367866609 ISBN-13(EAN): 9780367866600 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Невозможна поставка. Описание: Expectations of what philanthropy can achieve have risen significantly in recent years, reflecting a substantial, but uneven, increase in global wealth and the rolling back of state services in anticipation that philanthropy will fill the void. The Routledge Companion to Philanthropy examines these changes and other challenges that philan
Название: The Routledge Companion to Ethnic Marketing ISBN: 0367867427 ISBN-13(EAN): 9780367867423 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Невозможна поставка. Описание: The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from ethnic marketing`s thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including ethnic consumer shopping behaviour, religiosity, parenting, differing attitudes to m
Название: Routledge Companion to International Hospitality Management ISBN: 1138386375 ISBN-13(EAN): 9781138386372 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The hospitality sector is facing increasing competition and complexity over recent decades on its development towards a global industry. This book will provide a comprehensive overview and deeper understanding of trends and issues by showing how to master current and future challenges when competing in the global hospitality industry.
Название: The Routledge Companion to Happiness at Work ISBN: 0367266555 ISBN-13(EAN): 9780367266554 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An unprecedented and important reference work, this research companion covers a range of aspects of happiness, an aim everyone aspires to achieve, yet can be easily overlooked in today`s demanding and multi-challenged world, or confused with a plethora of quantifiable or career goals.
Название: The Routledge Companion to Marketing History ISBN: 0367868717 ISBN-13(EAN): 9780367868710 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Невозможна поставка. Описание: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marke
Название: Routledge companion to critical marketing ISBN: 0367656086 ISBN-13(EAN): 9780367656089 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Routledge Companion to Critical Marketing brings together the latest research in critical marketing studies in one authoritative and convenient volume. The world`s leading scholars and rising stars collaborate here to provide a survey of this lively, discursive discipline. In doing so they demonstrate how a critical approach to mark
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