Автор: Kevin Fox Gotham Название: Authentic New Orleans: Tourism, Culture, and Race in the Big Easy ISBN: 0814731856 ISBN-13(EAN): 9780814731857 Издательство: Wiley EDC Рейтинг: Цена: 91520.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Honorable Mention for the 2008 Robert Park Outstanding Book Award given by the ASA’s Community and Urban Sociology Section Mardi Gras, jazz, voodoo, gumbo, Bourbon Street, the French Quarter—all evoke that place that is unlike any other: New Orleans. In Authentic New Orleans, Kevin Fox Gotham explains how New Orleans became a tourist town, a spectacular locale known as much for its excesses as for its quirky Southern charm. Gotham begins in the aftermath of Hurricane Katrina amid the whirlwind of speculation about the rebuilding of the city and the dread of outsiders wiping New Orleans clean of the grit that made it great. He continues with the origins of Carnival and the Mardi Gras celebration in the nineteenth century, showing how, through careful planning and promotion, the city constructed itself as a major tourist attraction. By examining various image-building campaigns and promotional strategies to disseminate a palatable image of New Orleans on a national scale Gotham ultimately establishes New Orleans as one of the originators of the mass tourism industry—which linked leisure to travel, promoted international expositions, and developed the concept of pleasure travel. Gotham shows how New Orleans was able to become one of the most popular tourist attractions in the United States, especially through the transformation of Mardi Gras into a national, even international, event. All the while Gotham is concerned with showing the difference between tourism from above and tourism from below—that is, how New Orleans’ distinctiveness is both maximized, some might say exploited, to serve the global economy of tourism as well as how local groups and individuals use tourism to preserve and anchor longstanding communal traditions.
Автор: Kolb Название: Tourism Marketing for Cities and Towns ISBN: 1138685186 ISBN-13(EAN): 9781138685185 Издательство: Taylor&Francis Рейтинг: Цена: 168430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.
In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole.
Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Автор: Chih-Ch`Ang Название: The Travels of an Alchemist ISBN: 0415758904 ISBN-13(EAN): 9780415758901 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Waley`s introduction provides excellent background information with which to place the Travels in their appropriate historical, social and religious setting.
Автор: Metro-Roland Michelle M Название: Tourists, Signs and the City ISBN: 0754678091 ISBN-13(EAN): 9780754678090 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drawing upon the literature of landscape geography, tourism studies, cultural studies, visual studies and philosophy, this book offers a multi-disciplinary approach to understanding the interaction between urban environments and tourists.
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Название: Challenges of Sustainable Urban Tourism in Sub-Saharan Africa ISBN: 0367904144 ISBN-13(EAN): 9780367904142 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book investigates urban tourism development in Sub-Saharan Africa, highlighting the challenges and risks involved, but also showcasing the potential benefits. The important insights in this book will be of interest to researchers and practitioners across Tourism, Geography, Urban Development, and African Studies.
Автор: Rogerson Christian M., Rogerson Jayne M. Название: Urban Tourism in the Global South: South African Perspectives ISBN: 3030715469 ISBN-13(EAN): 9783030715465 Издательство: Springer Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines and addresses the particular character of urban tourism occurring in the global South. It presents research essays on tourism in urban areas of South Africa, a country which is associated with big 5 nature tourism but where urban areas are also major tourism destinations.
Автор: Paola Minoia, Salla Jokela Название: Platform-Mediated Tourism Social Justice and Urban Governance before and during Covid-19 ISBN: 1032137304 ISBN-13(EAN): 9781032137308 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents theoretical and empirical perspectives on platform-mediated tourism, with a special focus on Airbnb. The case studies included in this volume show that the impacts of short-term renting on neighbourhoods, residents and tourism operators are uneven, but increasingly significant.
Автор: Ryan, Chris Название: Tourism in China ISBN: 0415853133 ISBN-13(EAN): 9780415853132 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Нет в наличии.
Автор: Pforr, Christof Название: Food, Wine and China ISBN: 103233911X ISBN-13(EAN): 9781032339115 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Bellini Название: Tourism in the City ISBN: 3319268767 ISBN-13(EAN): 9783319268767 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book critically explores the interconnections between tourism and the contemporary city from a policy-oriented standpoint, combining tourism perspectives with discussion of urban models, issues, and challenges.
Автор: Spirou Costas Название: Urban Tourism and Urban Change ISBN: 041580163X ISBN-13(EAN): 9780415801638 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Offers both a sociological/cultural analysis of change that has taken place in many of the world`s cities, as well as implications of these changes for urban management and planning sense, for success and failure in metropolitan change.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
