Автор: Spivey, Nigel Название: The Ancient Olympics ISBN: 0199602697 ISBN-13(EAN): 9780199602698 Издательство: Oxford Academ Рейтинг: Цена: 11260.00 T Наличие на складе: Поставка под заказ. Описание: A portrait of the Greek Olympics as they really were - fierce contests between bitter rivals, in which victors won kudos and rewards, and losers faced scorn and even assault. After reading this book, no one will see the Olympics as a graceful display of Greek beauty again, but as war by other means.
Автор: James Stout Название: The Popular Front and the Barcelona 1936 Popular Olympics ISBN: 9811380708 ISBN-13(EAN): 9789811380709 Издательство: Springer Рейтинг: Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book deals with the events leading up to the 1936 Popular Olympics which would have united the Popular Front in opposition to the Berlin Olympics. The book also examines the planned events and locations for the Popular Olympics as well as the international funding that the games secured.
Автор: Rider Toby C. Название: Cold War Games: Propaganda, the Olympics, and U.S. Foreign Policy ISBN: 0252081692 ISBN-13(EAN): 9780252081699 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 20860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: It is the early Cold War. The Soviet Union appears to be in irresistible ascendance and moves to exploit the Olympic Games as a vehicle for promoting international communism. In response, the United States conceives a subtle, far-reaching psychological warfare campaign to blunt the Soviet advance.
Drawing on newly declassified materials and archives, Toby C. Rider chronicles how the U.S. government used the Olympics to promote democracy and its own policy aims during the tense early phase of the Cold War. Rider shows how the government, though constrained by traditions against interference in the Games, eluded detection by cooperating with private groups, including secretly funded émigré organizations bent on liberating their home countries from Soviet control. At the same time, the United States utilized Olympic host cities as launching pads for hyping the American economic and political system. Behind the scenes, meanwhile, the government attempted clandestine manipulation of the International Olympic Committee. Rider also details the campaigns that sent propaganda materials around the globe as the United States mobilized culture in general, and sports in particular, to fight the communist threat.
Deeply researched and boldly argued, Cold War Games recovers an essential chapter in Olympic and postwar history.
Автор: Stout James Название: The Popular Front and the Barcelona 1936 Popular Olympics: Playing as If the World Was Watching ISBN: 9811380732 ISBN-13(EAN): 9789811380730 Издательство: Springer Рейтинг: Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book deals with the events leading up to the 1936 Popular Olympics which would have united the Popular Front in opposition to the Berlin Olympics. The book also examines the planned events and locations for the Popular Olympics as well as the international funding that the games secured.
Автор: Sugden John Название: Watching the Olympics ISBN: 0415578337 ISBN-13(EAN): 9780415578332 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels.
The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society.
With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. Few studies have offered such close scrutiny of the inner workings of Olympism's political and economic network, and, therefore, this book is indispensible reading for any student or researcher with an interest in the Olympics, sport's multiple impacts, or sporting mega-events.
Автор: Caffrey, Kevin Название: The Beijing Olympics: Promoting China ISBN: 0415593980 ISBN-13(EAN): 9780415593984 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Нет в наличии.
Автор: Lindsay, I. Название: Living with london`s olympics ISBN: 1349498556 ISBN-13(EAN): 9781349498550 Издательство: Springer Рейтинг: Цена: 27940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The quadrennial summer Olympic Games produces the world`s biggest single-city cultural event. Drawing on ethnographic work around the London 2012 Games, this book contrasts the rhetoric and reality of mega-event delivery and shows that the notions of beneficial Olympic legacies and delivery benefits for host communities are, for most, unobtainable.
Автор: Weisbord, Robert G. Название: Racism and the Olympics ISBN: 141285668X ISBN-13(EAN): 9781412856683 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Pak Lei Chong Gladys Название: Chinese Subjectivities and the Beijing Olympics ISBN: 1783489871 ISBN-13(EAN): 9781783489879 Издательство: Неизвестно Рейтинг: Цена: 260550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Chinese Subjectivity and the Beijing Olympics develops the Foucauldian concept of productive power through examining the ways in which the Chinese government tried to mobilize the population to embrace its Olympic project through deploying various sets of strategies and tactics.
Автор: Cohen Phil, Watt Paul Название: London 2012 and the Post-Olympics City: A Hollow Legacy? ISBN: 1349696196 ISBN-13(EAN): 9781349696192 Издательство: Springer Рейтинг: Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book brings together a body of new research which looks both backwards and forwards to consider how far the London 2012 Olympic legacy has been delivered and how far it has been a hollow promise.
Автор: Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin Название: Olympic Marketing ISBN: 0415587867 ISBN-13(EAN): 9780415587860 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has driven the promotion, financial security and stability of the Olympic movement. This book explains how the principles of Olympic marketing can be applied in other areas of sports marketing and management.
Автор: Matthew P Llewellyn, John Gleaves Название: The Rise and Fall of Olympic Amateurism ISBN: 025204035X ISBN-13(EAN): 9780252040351 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 91960.00 T Наличие на складе: Невозможна поставка. Описание:
For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and unabashedly compete for lucrative commercial endorsements.
Matthew P. Llewellyn and John Gleaves analyze how this astonishing transformation took place. Drawing on Olympic archives and a wealth of research across media, the authors examine how an elite--white, wealthy, often Anglo-Saxon--controlled and shaped an enormously powerful myth of amateurism. The myth assumed an air of naturalness that made it seem unassailable and, not incidentally, served those in power. Llewellyn and Gleaves trace professionalism's inroads into the Olympics from tragic figures like Jim Thorpe through the shamateur era of under-the-table cash and state-supported athletes. As they show, the increasing acceptability of professionals went hand-in-hand with the Games becoming a for-profit international spectacle. Yet the myth of amateurism's purity remained a potent force, influencing how people around the globe imagined and understood sport.
Timely and vivid with details, The Rise and Fall of Olympic Amateurism is the first book-length examination of the movement's foundational ideal.
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