Consumer Behaviour Analysis, Foxall, Gordon

Автор: Guerin Bernard
Название: How to Rethink Human Behavior
ISBN: 1138123382 ISBN-13(EAN): 9781138123380
Издательство: Taylor&Francis
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Цена: 51030.00 T
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Описание: A student-oriented and interdisciplinary-based guide to understanding how people think, feel and behave in relation to their social world via six key societal contexts or forces: social, economic, environmental, bodily, historical, and cultural.

Автор: Deaton, Angus
Название: Essays in the theory and measurement of consumer behaviour
ISBN: 0521067553 ISBN-13(EAN): 9780521067553
Издательство: Cambridge Academ
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Цена: 48570.00 T
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Описание: The eleven papers in this volume show work in the theory and measurement of consumer behaviour. The eminent contributors offer papers ranging from theory to econometrics, from Engel curves to labour supply and fertility, and from consumer demand in England to consumer behaviour in the USSR.

Автор: Gunter Barrie, Furnham Adrian
Название: Consumer Profiles (Rle Consumer Behaviour): An Introduction to Psychographics
ISBN: 1138832464 ISBN-13(EAN): 9781138832466
Издательство: Taylor&Francis
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Цена: 51030.00 T
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Описание: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992,introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Автор: Foxall Gordon
Название: Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide
ISBN: 1138832391 ISBN-13(EAN): 9781138832398
Издательство: Taylor&Francis
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Цена: 51030.00 T
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Описание: This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decisionmaking. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

Автор: Wells, V. Foxall, G.
Название: Handbook Of Developments In Consumer Behaviour
ISBN: 1849802440 ISBN-13(EAN): 9781849802444
Издательство: Edward Elgar Publishers
Цена: 299910.00 T
Наличие на складе: Поставка под заказ.
Описание: This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.

Автор: Dennis
Название: Objects of Desire
ISBN: 1403901708 ISBN-13(EAN): 9781403901705
Издательство: Springer
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Цена: 83850.00 T
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Описание: What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximise profitable retail sales and shopper satisfaction.

Автор: Forbes J. D.
Название: The Consumer Interest (Rle Consumer Behaviour): Dimensions and Policy Implications
ISBN: 1138838241 ISBN-13(EAN): 9781138838246
Издательство: Taylor&Francis
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Цена: 46950.00 T
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Описание: This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers.

Автор: Heimann Paula, Klein Melanie
Название: New Directions in Psycho-Analysis: The Significance of Infant Conflict in the Pattern of Adult Behaviour
ISBN: 1138875937 ISBN-13(EAN): 9781138875937
Издательство: Taylor&Francis
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Цена: 56130.00 T
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Описание: Reproduced here in facsimile, this volume was originally published in 1955 and is available individually. The collection is also available in a number of themed mini-sets of between 5 and 13 volumes, or as a complete collection.

Автор: Reyes-Mercado
Название: Eco-Innovations in Emerging Markets
ISBN: 1137587415 ISBN-13(EAN): 9781137587411
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Througha comprehensive analysis of cognitive factors and eco-innovation attributes,this book provides an understanding into why and how renewable energytechnologies are adopted in an emerging market. Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area. Through the use of advancedstatistical techniques such as Partial Least Squares, the book presents empiricaldata and discusses the implications they pose for policy makers and corporatemanagers.

Автор: Foxall
Название: Consumers in Context
ISBN: 1138962899 ISBN-13(EAN): 9781138962897
Издательство: Taylor&Francis
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Цена: 265410.00 T
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Описание: This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

Название: Canonical Authors in Consumption Theory
ISBN: 1138648965 ISBN-13(EAN): 9781138648968
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание:

Canonical Authors in Consumption Theory is the first work to compile the contributions of the greatest social thinkers in the global conversation about consumption and consumer culture. A prestigious reference work, it offers original chapters by the world's most prominent thought leaders and surveys how the work of historical theorists has influenced and shaped consumption theory, both through history and at the cutting edge of research.

Consumption is at the core of contemporary lifestyles, of political successes and failures and of discussions around sustainability and environmental change. Contemporary consumer culture shapes modern identities, and is the engine of the globalizing capitalist economy. Still, most social theorizations over the last century and a half have addressed production processes rather than consumption processes. This is about to change. Studies of consumption play an increasing role as a topic and a domain of study in marketing, anthropology, sociology and cultural studies.

Currently, there is no single compilation that systematically links scholarly work published by the greatest social thinkers of the last 150 years to the understanding of contemporary consumer society. This book provides a solid framework for understanding the relevance of these canonical authors in social theory to facilitate analysis of consumer culture, and to act as a comprehensive reference point for consumer researchers, doctoral students and practitioners.

Название: Consumer Social Values
ISBN: 1138240427 ISBN-13(EAN): 9781138240421
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bringing together a diverse set of contributors from different counties, this book advances the understanding of consumer social values and their roles in the global marketplace.