Six Sigma in the Pharmaceutical Industry, Nunnally, Brian K.

Автор: Blackett
Название: Brand Medicine
ISBN: 0333930983 ISBN-13(EAN): 9780333930984
Издательство: Springer
Рейтинг:
Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text by Interrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management.

Автор: Li Jie Jack
Название: Blockbuster Drugs: The Rise and Decline of the Pharmaceutical Industry
ISBN: 0199737681 ISBN-13(EAN): 9780199737680
Издательство: Oxford Academ
Рейтинг:
Цена: 42230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the cases of several historic and high-profile drugs in order to discuss the future of the pharmaceutical industry.

Автор: St P Slatter
Название: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
ISBN: 1138793523 ISBN-13(EAN): 9781138793521
Издательство: Taylor&Francis
Рейтинг:
Цена: 117390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Автор: Gabriel Joseph M.
Название: Medical Monopoly: Intellectual Property Rights and the Origins of the Modern Pharmaceutical Industry
ISBN: 022610818X ISBN-13(EAN): 9780226108186
Издательство: Wiley
Рейтинг:
Цена: 32730.00 T
Наличие на складе: Поставка под заказ.
Описание: Drawing on a wealth of archival material, this book combines legal, medical, and business history to offer a sweeping new interpretation of the origins of the complex and often troubling relationship between the pharmaceutical industry and medical practice today.

Автор: Abraham
Название: Regulation of the Pharmaceutical Industry
ISBN: 0333790448 ISBN-13(EAN): 9780333790441
Издательство: Springer
Рейтинг:
Цена: 125770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How are pharmaceutical technologies developed and controlled in our societies? This unique collection brings together the work of social scientists, ethicists, lawyers and policy analysts on regulation, ethics and innovation in the pharmaceutical industry.

Автор: Piachaud
Название: Outsourcing of R&D in the Pharmaceutical Industry
ISBN: 140393729X ISBN-13(EAN): 9781403937292
Издательство: Springer
Рейтинг:
Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the strategic aspects of outsourcing in relation to the firm. Although the book is based on a case study of the pharmaceutical industry, the general principles derived from the Strategic Sourcing Model are generic in nature and the model can be applied to instances of outsourcing in other industries.

Автор: Lerer
Название: Digital Strategies in the Pharmaceutical Industry
ISBN: 1403903794 ISBN-13(EAN): 9781403903792
Издательство: Springer
Рейтинг:
Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry.

Автор: Joseph
Название: Pharmaceutical Industry and Public Policy in Post-reform India
ISBN: 1138898422 ISBN-13(EAN): 9781138898424
Издательство: Taylor&Francis
Рейтинг:
Цена: 153120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This book examines the impact of economic reforms in India on the pharmaceutical industry and access to medicines. It traces the changing production and trade pattern of the industry, research and development (R&D) preferences and strategies of Indian pharmaceutical firms, patent system alongside pricing policy measures and their shortcomings. It also analyses the public health financing system in India driven largely by out-of-pocket expenditure -- about 60 per cent -- and characterised by very high share of medicines in total health expenditure.

Автор: St P. Slatter Stuart
Название: Competition and Marketing Strategies in the Pharmaceutical Industry (Rle Marketing)
ISBN: 1138971367 ISBN-13(EAN): 9781138971363
Издательство: Taylor&Francis
Рейтинг:
Цена: 48990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Автор: Gambardella
Название: Science and Innovation
ISBN: 0521062063 ISBN-13(EAN): 9780521062060
Издательство: Cambridge Academ
Рейтинг:
Цена: 40120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text deals with an important phenomenon for competitiveness and innovation in industry - the growing use of basic scientific principles in industrial research. It focuses on the pharmaceutical industry, and discusses how developments in molecular biology are influencing the strategies of drug companies.

Автор: Gaudilliere
Название: The Development of Scientific Marketing in the Twentieth Century
ISBN: 1848935595 ISBN-13(EAN): 9781848935594
Издательство: Taylor&Francis
Рейтинг:
Цена: 158230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Автор: Gaudilliere
Название: The Development of Scientific Marketing in the Twentieth Century
ISBN: 113863011X ISBN-13(EAN): 9781138630116
Издательство: Taylor&Francis
Рейтинг:
Цена: 64300.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.