Автор: Liebowitz Название: Intuition, Trust, And Analytics ISBN: 1138719129 ISBN-13(EAN): 9781138719125 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Нет в наличии. Описание: In order to make informed decisions, there are three important elements: intuition, trust, and analytics. These three elements-intuition, analytics, and trust-make a perfect combination for decision-making. This book gathers leading researchers who explore the role of these three elements in the process of decision-making.
Автор: C. Keith Harrison, Scott Bukstein Название: Sport Business Analytics ISBN: 1498761267 ISBN-13(EAN): 9781498761260 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Нет в наличии. Описание:
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.
The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in:
Ticket pricing
Season ticket member retention
Fan engagement
Sponsorship valuation
Customer relationship management
Digital marketing
Market research
Data visualization.
This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.
Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Автор: Chapman Chris, Feit Elea McDonnell Название: R for Marketing Research and Analytics ISBN: 3030143155 ISBN-13(EAN): 9783030143152 Издательство: Springer Рейтинг: Цена: 69870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.The 2nd edition increases the book’s utility for students and instructors with the inclusion of exercises and classroom slides. At the same time, it retains all of the features that make it a vital resource for practitioners: non-mathematical exposition, examples modeled on real world marketing problems, intuitive guidance on research methods, and immediately applicable code.
Автор: Perros, Harry G. Название: An Introduction to IoT Analytics ISBN: 0367686317 ISBN-13(EAN): 9780367686314 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book covers techniques that can be used to analyze data from IoT sensors and also addresses questions regarding the performance of an IoT system. It strikes a balance between practice and theory so that one can learn how to apply these tools in practice with a good understanding of their inner workings.
Автор: Bruce Название: Introductory Statistics and Analytics - A Resampling Perspective ISBN: 1118881354 ISBN-13(EAN): 9781118881354 Издательство: Wiley Рейтинг: Цена: 67530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "Peter [Bruce] has provided relevant, newsworthy and interesting examples, and, he has the reader doing all sorts of experiments ... for getting the feel of the statistical process. I believe the topics cover the waterfront of what a primer should consist of. " From a User at Statistics.
Автор: Kudyba, Stephan Название: Big Data, Mining, and Analytics ISBN: 0367378817 ISBN-13(EAN): 9780367378813 Издательство: Taylor&Francis Рейтинг: Цена: 60220.00 T Наличие на складе: Нет в наличии. Описание:
There is an ongoing data explosion transpiring that will make previous creations, collections, and storage of data look trivial. Big Data, Mining, and Analytics: Components of Strategic Decision Making ties together big data, data mining, and analytics to explain how readers can leverage them to extract valuable insights from their data. Facilitating a clear understanding of big data, it supplies authoritative insights from expert contributors into leveraging data resources, including big data, to improve decision making.
Illustrating basic approaches of business intelligence to the more complex methods of data and text mining, the book guides readers through the process of extracting valuable knowledge from the varieties of data currently being generated in the brick and mortar and internet environments. It considers the broad spectrum of analytics approaches for decision making, including dashboards, OLAP cubes, data mining, and text mining.
Includes a foreword by Thomas H. Davenport, Distinguished Professor, Babson College; Fellow, MIT Center for Digital Business; and Co-Founder, International Institute for Analytics
Introduces text mining and the transforming of unstructured data into useful information
Examines real time wireless medical data acquisition for today's healthcare and data mining challenges
Presents the contributions of big data experts from academia and industry, including SAS
Highlights the most exciting emerging technologies for big data
Filled with examples that illustrate the value of analytics throughout, the book outlines a conceptual framework for data modeling that can help you immediately improve your own analytics and decision-making processes. It also provides in-depth coverage of analyzing unstructured data with text mining methods.
Автор: Jay Liebowitz Название: Developing Informed Intuition for Decision-Making ISBN: 0367258579 ISBN-13(EAN): 9780367258573 Издательство: Taylor&Francis Рейтинг: Цена: 112290.00 T Наличие на складе: Невозможна поставка. Описание: This book examines how to develop the main traits that are necessary to become an "informed intuitant". Case studies and examples of successful "informed intuitants" are a major component of the book. "Intuitant" is someone who has the intuitive awareness to be successful.
Автор: Badiru, Adedeji Bodunde Название: Project management essentials ISBN: 0367431181 ISBN-13(EAN): 9780367431181 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This Focus book presents the basic principles and practice of project management and simple analytics for project control. The overriding theme of the book is that every pursuit can be organized as a project.
Автор: Shinde, Gitanjali Rahul (department Of Computer Engineering, Stes`s, Smt. Kashibai Navale College Of Engineering, Pune, India) Kalamkar, Asmita Balasa Название: Data analytics for coronavirus disease (covid-19) outbreak ISBN: 0367558467 ISBN-13(EAN): 9780367558468 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The focus of this book is data analytics for COVID-19 which includes an overview of COVID-19 in terms of epidemic/pandemic, data processing and knowledge extraction. Data sources, storage and platforms are discussed along with discussion on data models, their performance, different Big data techniques, tools and technologies.
Автор: Andrade Название: Fundamentals of Stream Processing ISBN: 1107015545 ISBN-13(EAN): 9781107015548 Издательство: Cambridge Academ Рейтинг: Цена: 91870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book teaches fundamentals of the stream processing paradigm that addresses performance, scalability and usability challenges in extracting insights from massive amounts of live, streaming data. It presents core principles behind application design, system infrastructure and analytics, coupled with real-world examples for a comprehensive understanding of the stream processing area.
Автор: Skillicorn, David B. Название: Cyberspace, data analytics, and policing ISBN: 036764276X ISBN-13(EAN): 9780367642761 Издательство: Taylor&Francis Рейтинг: Цена: 68390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Cyberspace, Data Analytics, and Policing surveys the changes that cyberspace has brought to criminality and to policing with enough technical content to expose the issues and suggest ways in which law enforcement organizations can adapt.
Автор: Jones Herbert Название: Data Science for Business: Predictive Modeling, Data Mining, Data Analytics, Data Warehousing, Data Visualization, Regression Analysis, Database ISBN: 1647483263 ISBN-13(EAN): 9781647483265 Издательство: Неизвестно Рейтинг: Цена: 27580.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Data science has a huge impact on how companies conduct business, and those who don`t learn about this revolutionaryfield could be left behind. You see, data science will help you make better decisions, know what products and services to release, and how to provide better service to your customers.
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