Seams, Melville, Stephen

Автор: Melville, Stephen
Название: Seams
ISBN: 9057010216 ISBN-13(EAN): 9789057010217
Издательство: Taylor&Francis
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Цена: 26530.00 T
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Автор: Nina Krey; Patricia Rossi
Название: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
ISBN: 3319991809 ISBN-13(EAN): 9783319991801
Издательство: Springer
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Цена: 279500.00 T
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Описание: “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.comThis proceedings volume explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience. Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive information, and catching a Pok?mon or two at the same time. Online experience is no longer only about price shopping and convenience, and offline is no longer only about SKUs. Individual channels matter less and less; it is the omni-channel experience that is becoming main-stream. Marketers need to keep pace and continually adapt and contribute to the changing consumer landscape. Through countless touchpoints across different channels and media, marketers today can learn more about their customers and are better equipped than ever to provide them with a desired augmented experience: easy, fun, engaging, and efficient. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Автор: O`Shea, Edward J.
Название: Seamus Heaney`s American Odyssey
ISBN: 103221371X ISBN-13(EAN): 9781032213712
Издательство: Taylor&Francis
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Цена: 132710.00 T
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Автор: Hickey, Ian
Название: Seamus Heaney`s Mythmaking
ISBN: 1032211547 ISBN-13(EAN): 9781032211541
Издательство: Taylor&Francis
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Цена: 132710.00 T
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Автор: O`Donoghue Josie
Название: The Relevance of Metaphor: Emily Dickinson, Elizabeth Bishop and Seamus Heaney
ISBN: 3030839532 ISBN-13(EAN): 9783030839536
Издательство: Springer
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Цена: 102480.00 T
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Описание: This book considers metaphor as a communicative phenomenon in the poetry of Emily Dickinson, Elizabeth Bishop and Seamus Heaney, in light of the relevance theory account of communication first developed by Dan Sperber and Deirdre Wilson in the 1980s.

Автор: Seamus Deane , Foreword by Joe Cleary
Название: Small World
ISBN: 1108840868 ISBN-13(EAN): 9781108840866
Издательство: Cambridge Academ
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Цена: 21120.00 T
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Описание: This book is for both general and scholarly readers interested in literary and cultural history. It is a survey of 200 years of Irish writing, its local and global contexts; it offers analytic accounts of works and authors (including Swift, Burke, Joyce, Bowen, Heaney), and their socio-political backgrounds.

Автор: Seaman Myra
Название: Objects of Affection: The Book and the Household in Late-Medieval England
ISBN: 152614381X ISBN-13(EAN): 9781526143815
Издательство: NBN International
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Цена: 189290.00 T
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Описание: This study investigates the affective agency of the book, through the emotional literacy training that a single codex provided a late-medieval English household. It demonstrates how MS Ashmole 61 affirms both the physical and moral agency of nonhumans, who fashion spiritually generous and socially mindful human household members. -- .

Автор: Amanda C. Seaman
Название: Writing Pregnancy in Low-Fertility Japan
ISBN: 082485988X ISBN-13(EAN): 9780824859886
Издательство: Mare Nostrum (Eurospan)
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Цена: 51830.00 T
Наличие на складе: Невозможна поставка.
Описание: Writing Pregnancy in Low-Fertility Japan is a wide-ranging account of how women writers have made sense (and nonsense) of pregnancy in postwar Japan. While earlier authors such as Yosano Akiko had addressed the pain and emotional complexities of childbearing in their poetry and prose, the topic quickly moved into the literary shadows when motherhood became enshrined as a duty to state and sovereign in the 1930s and ’40s. This reproductive imperative endured after World War II, spurred by a need to create a new generation of citizens and consumers for a new, peacetime nation. It was only in the 1960s, in the context of a flowering of feminist thought and activism, that more critical and nuanced appraisals of pregnancy and motherhood began to appear.In her fascinating study, Amanda C. Seaman analyzes the literary manifestations of this new critical approach, in the process introducing readers to a body of work notable for the wide range of genres employed by its authors (including horror and fantasy, short stories, novels, memoir, and manga), the many political, personal, and social concerns informing it, and the diverse creative approaches contained therein. This “pregnancy literature,” Seaman argues, serves as an important yet rarely considered forum for exploring and debating not only the particular experiences of the pregnant mother-to-be, but the broader concerns of Japanese women about their bodies, their families, their life choices, and the meaning of motherhood for individuals and for Japanese society. It will be of interest to scholars of modern Japanese literature and women’s history, as well as those concerned with gender studies, feminism, and popular culture in Japan and beyond.

Автор: Ocathain, Seamas
Название: Jumping the border
ISBN: 1908420278 ISBN-13(EAN): 9781908420275
Издательство: Неизвестно
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Цена: 35410.00 T
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Описание: "I have run the gauntlet of many borders in my time, but the border I grew up with at home was far and away the most trying," writes Seamas OCathain (Professor Emeritus at University College Dublin, and former Director of the National Folklore Collection) of the Irish border - "a border policed by little corporals that was the bane of our lives."

Автор: Thomson, Shawn
Название: Division and imagined unity in the american renaissance
ISBN: 1683931092 ISBN-13(EAN): 9781683931096
Издательство: Неизвестно
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Цена: 208440.00 T
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Описание: In examining the American Renaissance through the era`s multivalent tropes of seams and seamlessness, Thomson materializes the fabric of antebellum life. In this exploration of major works and recovered texts, Thomson offers a new understanding of the sacred, the self, the city, and the nation in antebellum culture.