The Sociolinguistics of Marketing, Kelly-Holmes, Helen
Автор: Piller Ingrid Название: Intercultural Communication: A Critical Introduction ISBN: 1474412912 ISBN-13(EAN): 9781474412919 Издательство: Bloomsbury Academic Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication.
Автор: Lionel Wee Название: The Language of Organizational Styling ISBN: 110766697X ISBN-13(EAN): 9781107666979 Издательство: Cambridge Academ Рейтинг: Цена: 33790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.
Автор: Corinne Seals Название: Heritage language policies around the world / ISBN: 1138193321 ISBN-13(EAN): 9781138193321 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Heritage language policies define the context in which heritage languages are maintained or abandoned by communities, and this volume describes and analyzes international policy strategies, as well as the implications for the actual heritage language speakers.
This volume brings together heritage language policy case studies from around the world, foregrounding globalization by covering five regions: the Americas, Europe, Africa, Asia, and Australasia. The countries profiled include the United States, Canada, Argentina, Norway, Sweden, Ireland, Uganda, Namibia, Morocco, Japan, South Korea, Singapore, New Zealand, Australia, and Fiji. This volume also highlights an expanded definition of 'heritage language', choosing to focus on individual and community identities, and therefore including both Indigenous and immigrant languages.
Focusing specifically on language policy relating to heritage languages, the chapters address key questions such as
Are heritage languages included or excluded from the national language policy discourse?
What are the successes and shortcomings of efforts to establish heritage language policies?
What is the definition of 'heritage language' in official usage by the local/regional government and stakeholders?
How are these language policies perceived by the actual heritage language communities?
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Название: Sociolinguistics and Language Teaching Paperback ISBN: 0521484340 ISBN-13(EAN): 9780521484343 Издательство: Cambridge University Press Рейтинг: Цена: 68510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This text provides an introduction to the field of sociolinguistics for second and foreign language teachers.
Название: Glocal Languages and Critical Intercultural Awareness ISBN: 0815395051 ISBN-13(EAN): 9780815395058 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume provides a new perspective on prevailing discourses on translanguaging and multilingualism by looking at `glocal` languages, local languages which have been successfully "globalized".
Автор: Giles Howard Название: Social Meanings of Language, Dialect and Accent ISBN: 1433118688 ISBN-13(EAN): 9781433118685 Издательство: Peter Lang Рейтинг: Цена: 41780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume represents a unique contribution to the area of language attitudes research with its focus on how languages, dialects and accents induce us to form social judgments about people who use these forms.
Автор: Haddington Pentti Название: Interaction and Mobility ISBN: 3110291142 ISBN-13(EAN): 9783110291148 Издательство: Walter de Gruyter Рейтинг: Цена: 123910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Die Schriftenreihe linguae & litterae, herausgegeben von Peter Auer, Gesa von Essen und Werner Frick, dokumentiert die wissenschaftlichen Aktivitaten der School of Language and Literature des Freiburg Institute for Advanced Studies (FRIAS) im Bereich einer theoretisch und methodisch avancierten, interdisziplinar geoffneten Sprach- und Literaturwissenschaft. In der Linguistik liegt der Akzent auf der korpusbasierten, quantitativen und qualitativen Erforschung von Sprache, in der Literaturwissenschaft auf der komparatistisch-transdisziplinaren Analyse literarischer Phanomene in ihren kulturellen Kontexten. Zugleich nimmt die Reihe die produktiven Kontakt- und Synergiezonen zwischen moderner Linguistik und Literaturwissenschaft (und den mit ihnen im Austausch stehenden Geistes-, Sozial- und Naturwissenschaften) in den Blick und sucht nach neuen, fur die zeitgema?e Reformulierung des humanwissenschaftlichen Forschungscurriculums richtungsweisenden Fragestellungen und Konzepten. Die internationale Ausrichtung der Reihe findet ihren Ausdruck in der konsequenten Mehrsprachigkeit der Bande, in denen deutsch-, englisch- und franzosischsprachige Beitrage, ggf. auch Artikel in italienischer und spanischer Sprache erscheinen. Jeder Einzelband wird im Rahmen eines peer-review-Verfahrens durch ein international besetztes Editorial Board begutachtet. Pro Jahr erscheinen 2-4 Bande.
Автор: Anya Название: Racialized Identities in Second Language Learning ISBN: 0367197464 ISBN-13(EAN): 9780367197469 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Racialized Identities in Second Language Learning: Speaking Blackness in Brazil provides a critical overview and original sociolinguistic analysis of the African American experience in second language learning. More broadly, this book introduces the idea of second language learning as "transformative socialization": how learners, instructors, and their communities shape new communicative selves as they collaboratively construct and negotiate race, ethnicity, gender, sexuality, and social class identities. Uju Anya's study follows African American college students learning Portuguese in Afro-Brazilian communities, and their journeys in learning to do and speak blackness in Brazil. Video-recorded interactions, student journals, interviews, and writing assignments show how multiple intersecting identities are enacted and challenged in second language learning. Thematic, critical, and conversation analyses describe ways black Americans learn to speak their material, ideological, and symbolic selves in Portuguese and how linguistic action reproduces or resists power and inequity. The book addresses key questions on how learners can authentically and effectively participate in classrooms and target language communities to show that black students' racialized identities and investments in these communities greatly influence their success in second language learning and how successful others perceive them to be.
Автор: Thurlow Crispin Название: Digital Discourse ISBN: 0199795444 ISBN-13(EAN): 9780199795444 Издательство: Oxford Academ Рейтинг: Цена: 51210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital Discourse offers a distinctly sociolinguistic perspective on the nature of language in digital technologies.
Автор: Bednarek Monika Название: Language and Television Series ISBN: 1108459153 ISBN-13(EAN): 9781108459150 Издательство: Cambridge Academ Рейтинг: Цена: 35910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: For graduate students and researchers in applied linguistics, corpus linguistics, sociolinguistics, and media linguistics, this book presents brand-new research on contemporary television dialogue, focusing on popular US TV series that are consumed by millions of viewers worldwide, including by those that do not speak English as a first language.
Автор: Oxenham Название: Literacy ISBN: 0815372698 ISBN-13(EAN): 9780815372691 Издательство: Taylor&Francis Рейтинг: Цена: 112290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Originally published in 1980. The skills of reading and writing have been proclaimed as universal human rights. This book explores why this should be so. In particular, it examines whether or not the possession of reading or writing skills has, or has not, influenced the values and organisation of society.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
