Автор: Harold L. Vogel Название: Entertainment Industry Economics: A Guide for Financial Analysis ISBN: 1108493084 ISBN-13(EAN): 9781108493086 Издательство: Cambridge Academ Рейтинг: Цена: 61240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A valuable resource for financial analysts, economists, industry executives, legislators, and journalists. Accessible to students, it can also form the basis for graduate or undergraduate courses ranging from applied media economics to management in television, communications, sports, and performing arts.
Автор: Yoon, Hyunsun (Catherine) Название: Branded Entertainment in South Korea ISBN: 0367205319 ISBN-13(EAN): 9780367205317 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
Автор: Bouquillion, Philippe Название: Vivendi ISBN: 0367557835 ISBN-13(EAN): 9780367557836 Издательство: Taylor&Francis Рейтинг: Цена: 19390.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Dagnino, Gloria Название: Branded entertainment and cinema ISBN: 1032337524 ISBN-13(EAN): 9781032337524 Издательство: Taylor&Francis Рейтинг: Цена: 20410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
Автор: Hobart, Mark Название: Entertainment Media in Indonesia ISBN: 0415451175 ISBN-13(EAN): 9780415451178 Издательство: Taylor&Francis Рейтинг: Цена: 91860.00 T Наличие на складе: Поставка под заказ.
Автор: Steven Secular Название: Digital NBA: How the World`s Savviest League Brings the Court to Our Couch ISBN: 0252087348 ISBN-13(EAN): 9780252087349 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 23370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good.
A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.
Автор: Reed, Christopher S. Название: Digital Media Law ISBN: 1032055316 ISBN-13(EAN): 9781032055312 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Nurdan Oncel Taskiran Название: Multidisciplinary Approaches to Literacy in the Digital Age ISBN: 179981534X ISBN-13(EAN): 9781799815341 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 237470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The fast pace of technology in this day and age has made it difficult for individuals to stay informed without becoming lost in the folds of an information overload. Methods used to narrow down information are becoming just as important as providing the information to be discovered.
Multidisciplinary Approaches to Literacy in the Digital Age is a pivotal reference source that provides vital research on the significance of being literate in the age of speed and technology. While highlighting topics such as e-advertising, mobile computing, and visual culture, this publication explores the major issues society has in the information age and the methods of innovative achievements of public or private institutions. This book is ideally designed for researchers, academicians, teachers, and business managers seeking current research on a variety of social sciences in terms of the digital age.
Автор: Kimiz Dalkir, Rebecca Katz Название: Navigating Fake News, Alternative Facts, and Misinformation in a Post-Truth World ISBN: 1799825434 ISBN-13(EAN): 9781799825432 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 174630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the current day and age, objective facts have less influence on opinions and decisions than personal emotions and beliefs. Many individuals rely on their social networks to gather information thanks to social media's ability to share information rapidly and over a much greater geographic range. However, this creates an overall false balance as people tend to seek out information that is compatible with their existing views and values. They deliberately seek out "facts" and data that specifically support their conclusions and classify any information that contradicts their beliefs as "false news."
Navigating Fake News, Alternative Facts, and Misinformation in a Post-Truth World is a collection of innovative research on human and automated methods to deter the spread of misinformation online, such as legal or policy changes, information literacy workshops, and algorithms that can detect fake news dissemination patterns in social media. While highlighting topics including source credibility, share culture, and media literacy, this book is ideally designed for social media managers, technology and software developers, IT specialists, educators, columnists, writers, editors, journalists, broadcasters, newscasters, researchers, policymakers, and students.
Название: Amateur Media ISBN: 0415709075 ISBN-13(EAN): 9780415709071 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The rise of Web 2.0 has pushed the amateur to the forefront of public discourse, public policy and media scholarship. Typically non-salaried, non-specialist and untrained in media production, amateur producers are now seen as key drivers of the creative economy. But how do the activities of citizen journalists, fan fiction writers and bedroom musicians connect with longer traditions of extra-institutional media production?
This edited collection provides a much-needed interdisciplinary contextualisation of amateur media before and after Web 2.0. Surveying the institutional, economic and legal construction of the amateur media producer via a series of case studies, it features contributions from experts in the fields of law, economics and media studies based in the UK, Europe and Singapore. Each section of the book contains a detailed case study on a selected topic, followed by two further pieces providing additional analysis and commentary. Using an extraordinary array of case studies and examples, from YouTube to online games, from subtitling communities to reality TV, the book is neither a celebration of amateur production nor a denunciation of the demise of professional media industries. Rather, this book presents a critical dialogue across law and the humanities, exploring the dynamic tensions and interdependencies between amateur and professional creative production. This book will appeal to both academics and students of intellectual property and media law, as well as to scholars and students of economics, media, cultural and internet studies.
Автор: Reed, Christopher S. Название: Digital media law ISBN: 1032052309 ISBN-13(EAN): 9781032052304 Издательство: Taylor&Francis Рейтинг: Цена: 61240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital Media Law offers a practical guide to the law of media and communication, focusing on digital channels, models, and technologies. It draws together the aspects of media law that are most critical for those engaged in the production and distribution of digital media.
Автор: R. Schott, Gareth Название: Death as Entertainment ISBN: 1032462566 ISBN-13(EAN): 9781032462561 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
