Understanding Audiences, Wicks, Robert H.

Автор: Jin, Dal Yong,
Название: Understanding Korean webtoon culture :
ISBN: 0674291328 ISBN-13(EAN): 9780674291324
Издательство: Wiley
Рейтинг:
Цена: 22120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.

Автор: Mcluhan, Marshall
Название: Understanding media
ISBN: 0415253977 ISBN-13(EAN): 9780415253970
Издательство: Taylor&Francis
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Цена: 18370.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Название: Understanding Hypermedia 2.0
ISBN: 0714836575 ISBN-13(EAN): 9780714836577
Издательство: Phaidon Press Ltd.
Рейтинг:
Цена: 26350.00 T
Наличие на складе: Есть
Описание: A guide to digital media, from websites to satellite connections.

Автор: Smith Viktor
Название: Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities
ISBN: 0367509210 ISBN-13(EAN): 9780367509217
Издательство: Taylor&Francis
Рейтинг:
Цена: 53070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers an innovative, unified theoretical model for better understanding of the processes underpinning naming and framing and the power of words in shaping our perceived reality

Автор: Scolari, Carlos A.
Название: On the Evolution of Media
ISBN: 1032102195 ISBN-13(EAN): 9781032102191
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Sarah Jones, Steve Dawkins, Julian McDougall
Название: Understanding virtual reality :
ISBN: 1032061030 ISBN-13(EAN): 9781032061030
Издательство: Taylor&Francis
Рейтинг:
Цена: 37760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides critical commentary on key issues around virtual reality, using media technology as a tool to challenge perspectives for learning and understanding cultural diversities.

Автор: Connock, Alex
Название: Media management and artificial intelligence
ISBN: 103210094X ISBN-13(EAN): 9781032100944
Издательство: Taylor&Francis
Рейтинг:
Цена: 40820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models.

Автор: Stever Gayle S., Giles David C., Cohen J. David
Название: Understanding Media Psychology
ISBN: 0367518961 ISBN-13(EAN): 9780367518967
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding Media Psychology is the perfect introductory textbook to the growing field of media psychology and its importance in society, summarizing key concepts and theories to provide an overview of topics in the field.

Автор: Horner David
Название: Understanding Media Ethics
ISBN: 1849207887 ISBN-13(EAN): 9781849207881
Издательство: Sage Publications
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Цена: 44340.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A student friendly exploration of both the theory and practice of media ethics. Full of pedagogy and covering the digital alongside the classical, no other book on the market is as up-to-date or as full of case studies.

Автор: Hassan Qudrat-Ullah
Название: Innovative Solutions for Sustainable Supply Chains
ISBN: 3030068331 ISBN-13(EAN): 9783030068332
Издательство: Springer
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Цена: 83850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest tools, techniques, and solutions that decision makers use to overcome the challenges faced by their sustainable supply chains. Given the ever increasing significance of socio-economic and environmental factors, the management of sustainable supply chains has become a complex and dynamic task. Multiple and conflicting objectives of stakeholders including suppliers, manufacturers, service providers, and retailers add to the complexity of decisions that modern day managers of supply chains face. With the unprecedented technological developments and innovations at hand, sustainability can be maximized for all the activities of a supply chain including: service concept and product design, material sourcing and procurement, manufacturing processes, delivery of the final product, and end-of-life management of the product. Consequently, the sustainable supply chains' problems require a systematic and integrated approach. Modeling and simulation, in general, as well as system dynamics and agent-based modeling, in particular, have the capabilities to deal with the complexity of sustainable supply chain related problems. This book will appeal to professionals and researchers in the field.

Автор: Janet Wasko
Название: Understanding Disney: The Manufacture of Fantasy
ISBN: 0745695639 ISBN-13(EAN): 9780745695631
Издательство: Wiley
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Цена: 63360.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children, as well as adults?

In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - continues to manufacture the fantasies that enthrall millions. She analyses the historical expansion of the Disney empire into the twenty-first century, examines the content of Disney's classic and more recent films, cartoons and TV programs and discusses how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception (and sometimes, reinterpretation) of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides an updated and comprehensive overview of one of the most significant media and cultural institutions of our time.

This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies, as well as a broader readership of Disney fans.

Автор: A–zlem Sensoy
Название: Why Take Media Seriously?: Key Concepts for Understanding Popular Culture and Media Messaging
ISBN: 0807763020 ISBN-13(EAN): 9780807763025
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 116430.00 T
Наличие на складе: Нет в наличии.
Описание: Why should we take media seriously? Research tells us that popular culture and media messages play a critical role in the knowledge we have about the world and the people and issues in it. This much-needed book will help students and teachers make sense of today's complex media environment. Each chapter examines a key concept for decoding media messages (such as representation, discourse, and corporatization) and offers detailed examples and activities to guide readers in developing their own analysis. This resource provides both a conceptual foundation for critical media literacy as well as practical guidance for engaging in this approach. Book Features: An accessible introduction to key concepts for developing critical media literacy, including recognizable examples and clear explanations. A focus on guiding students in developing their own skill-set for critical analysis of media messages. Pedagogical supports for those new to teaching and studying critical media literacy. A user-friendly text with "take away" boxes, "three key ideas" for each chapter, "vocabulary check" boxes for practicing key terms, and "look-outs" to help readers spot common media patterns.