Corporate Public Relations, Olasky, Marvin N.

Автор: Cornelissen, Joep P.
Название: Corporate communication
ISBN: 1529600022 ISBN-13(EAN): 9781529600025
Издательство: Sage Publications
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Цена: 51730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

The text has been fully updated to include:

• changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams   
• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok
• the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication

New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).

This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.

Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

Автор: Markus Talanow
Название: Corporate Media Relations und Personalisierung
ISBN: 3658081236 ISBN-13(EAN): 9783658081232
Издательство: Springer
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Цена: 39180.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Rahmenbedingungen der Personalisierung.- Personalisierung als Phдnomen.- Personalisierung im Wirtschaftsjournalismus.- Media Relations und Personalisierung.- Ergebnisse der Fallstudien.- Diskussion & Schlussfolgerungen fьr Wissenschaft und Praxis.

Автор: Cornelissen Joep
Название: Corporate Communication
ISBN: 1526491982 ISBN-13(EAN): 9781526491985
Издательство: Sage Publications
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Цена: 151010.00 T
Наличие на складе: Поставка под заказ.
Описание: Retaining its practical yet strong theoretical approach, the latest edition of Corporate Communication continues to be the market leading text in its field.

Автор: Doorley, John , Garcia, Helio Fred
Название: Reputation Management
ISBN: 0815376952 ISBN-13(EAN): 9780815376958
Издательство: Taylor&Francis
Рейтинг:
Цена: 137810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world`s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.

Автор: Doorley, John , Garcia, Helio Fred
Название: Reputation Management
ISBN: 0815376979 ISBN-13(EAN): 9780815376972
Издательство: Taylor&Francis
Рейтинг:
Цена: 80630.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world`s leaders in public relations, corporate communication, academia, and reflects leading-edge thought, practice and scholarship.

Автор: Saint John III, Burton
Название: Public Relations and the Corporate Persona
ISBN: 0367874652 ISBN-13(EAN): 9780367874650
Издательство: Taylor&Francis
Рейтинг:
Цена: 42870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to

Автор: Greenwood, Cary A. (middle Tennessee State University, Usa.)
Название: Public relations and whistleblowing
ISBN: 1032005378 ISBN-13(EAN): 9781032005379
Издательство: Taylor&Francis
Рейтинг:
Цена: 35720.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives` attitudes and relationships toward their organizations and their impact on whistleblowing.

Автор: Olasky, Marvin N.
Название: Corporate Public Relations
ISBN: 0415515491 ISBN-13(EAN): 9780415515498
Издательство: Taylor&Francis
Рейтинг:
Цена: 50010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Sison, Marianne
Название: Corporate Social Responsibility, Public Relations and Community Engagement
ISBN: 0367665603 ISBN-13(EAN): 9780367665609
Издательство: Taylor&Francis
Рейтинг:
Цена: 48990.00 T
Наличие на складе: Нет в наличии.

Автор: Bochenek, Lukasz M.
Название: Advocacy and organizational engagement
ISBN: 178973438X ISBN-13(EAN): 9781789734386
Издательство: Emerald
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Цена: 98910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, as a driver for corporate decisions.

Автор: Kerrigan, Ken
Название: Our future in public relations
ISBN: 1839095997 ISBN-13(EAN): 9781839095993
Издательство: Emerald
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Цена: 62330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In an era of fake news and diminishing trust, it`s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.

Автор: Lukasz M. Bochenek
Название: Advocacy and Organizational Engagement: Redefining the Way Organizations Engage
ISBN: 1789734401 ISBN-13(EAN): 9781789734409
Издательство: Emerald
Рейтинг:
Цена: 36580.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, as a driver for corporate decisions.