Audience Studies, Takahashi, Toshie

Автор: Dowling
Название: Immersive Longform Storytelling
ISBN: 113859542X ISBN-13(EAN): 9781138595422
Издательство: Taylor&Francis
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Цена: 39800.00 T
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Описание: A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resulting implications of its rise in popularity.

Автор: Dowling
Название: Immersive Longform Storytelling
ISBN: 113859539X ISBN-13(EAN): 9781138595392
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resulting implications of its rise in popularity.

Название: Revitalising Audience Research
ISBN: 1138097810 ISBN-13(EAN): 9781138097810
Издательство: Taylor&Francis
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Цена: 48990.00 T
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Описание: This volume focuses on processes and means to revitalise the academic field of audience research.

Автор: Tara McGowan
Название: Performing Kamishibai
ISBN: 113808476X ISBN-13(EAN): 9781138084766
Издательство: Taylor&Francis
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Цена: 42870.00 T
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Описание: Kamishibai (paper-theater), a Japanese picture-storytelling medium, is gaining global interest as we move from a text-based culture to one that emphasizes multiple semiotic systems and performance. This is the first volume to explore the potential of kamishibai as a dynamic "new" interactive medium for teaching multimodal communication and shows how synchronizing oral, visual and gestural modes develops students’ awareness of all modes of communication as potential resources in their learning. By examining the multiple modes involved in kamishibai through actual student performances over several venues, this volume overturns commonly held expectations about literacy in the classroom and provides a critical perspective on assumptions about other media. It offers much-needed information about a medium that is attracting interest from educators, academics and artists worldwide.

Автор: Moseley, Rachel
Название: Growing up with audrey hepburn
ISBN: 0719063116 ISBN-13(EAN): 9780719063114
Издательство: NBN International
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Цена: 28150.00 T
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Описание: Featuring reseach into the experience of British women who have admired her in the 1950s, 1960s and the 1990s, this is a study of Audrey Hepburn`s star persona and films, which suggests that the flexibility of Hepburn`s image has contributed to her enduring appeal.

Автор: Kastman Breuch
Название: Involving the Audience
ISBN: 081538453X ISBN-13(EAN): 9780815384533
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges.

Автор: Silvery
Название: Who`s Listening?
ISBN: 1138215686 ISBN-13(EAN): 9781138215689
Издательство: Taylor&Francis
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Цена: 33670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

Автор: Kastman Breuch, Lee Ann (university Of Minnesota)
Название: Involving the audience
ISBN: 0815384548 ISBN-13(EAN): 9780815384540
Издательство: Taylor&Francis
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Цена: 40820.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges.

Автор: Reader
Название: Audience Feedback in the News Media
ISBN: 1138775339 ISBN-13(EAN): 9781138775336
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: This book provides a history of the evolution of audience feedback, from the earliest letters to the editor to the often rancorous online forums. The goal is to help those who manage, study, or use the forums to better understand the complex history and social necessity of such forums in a civilized society.

Автор: Jens E. Kjeldsen
Название: Rhetorical Audience Studies and Reception of Rhetoric
ISBN: 331961617X ISBN-13(EAN): 9783319616179
Издательство: Springer
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Цена: 130430.00 T
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Описание: This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.

Автор: Simpson, Edgar
Название: News, public affairs, and the public sphere in a digital nation
ISBN: 1498500382 ISBN-13(EAN): 9781498500388
Издательство: Bloomsbury
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Цена: 45540.00 T
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Описание: Missing from the ongoing conversation about the titanic forces reshaping national journalism is the meaning of daily professional journalism in communities where the majority of Americans live. Edgar Simpson spent a year intimately engaged with all the news streams available in two Midwest counties--one where a daily newspaper had closed and one where a daily newspaper continues to operate--to better understand and illuminate national news trends and translate them to specific communities. News, Public Affairs, and the Public Sphere in a Digital Nation: Rise of the Audience outlines the clear implications for representative democracy in the face of a daily professional journalism in retreat. If the U.S. system is to thrive, more resources at the community level must be marshaled to support journalism. Further, citizens will have to become increasingly sophisticated in understanding the type of content they are consuming and, more importantly, what information they are not consuming. This book not only puts the problems in stark terms but offers unique, community-based solutions.

Автор: Jonathon Hutchinson; Gregory Ferrell Lowe
Название: Cultural Intermediaries
ISBN: 3319662864 ISBN-13(EAN): 9783319662862
Издательство: Springer
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Цена: 93160.00 T
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Описание: This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries.